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Article

Publication date: 1 February 1977

The Marketing Concept Syndrome

Jack G. Kaikati and Warren B. Nation

The proliferation of various interpretations of the marketing concept suggests a lack of unanimity as to its meaning. This article outlines five definitional “schools” of the…

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Abstract

The proliferation of various interpretations of the marketing concept suggests a lack of unanimity as to its meaning. This article outlines five definitional “schools” of the marketing concept.

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Management Decision, vol. 15 no. 2

Type: Research Article

DOI:

ISSN: 0025-1747

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Book part

Publication date: 15 August 2006

F. Taylor Ostrander's Notes from George Young's Review of Political Theory, Political Science 4, Williams College, Spring 1930

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Further Documents from F. Taylor Ostrander

Type: Book

DOI:

ISBN: 978-0-76231-354-9

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Book part

Publication date: 20 March 2001

Historical development of public revenues

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Edwin Seligman's Lectures on Public Finance, 1927/1928

Type: Book

DOI:

ISBN: 978-1-84950-073-9

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Book part

Publication date: 31 July 2008

Glenn Johnson’s Notes from Frank H. Knight’s Course in the History of Economic Thought, Economics 302, University of Chicago, Winter 1947

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Documents on and from the History of Economic Thought and Methodology

Type: Book

DOI:

ISBN: 978-1-84663-909-8

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Book part

Publication date: 31 December 2003

Lectures by James S. Earley on the development of economics, University of Wisconsin, 1954–1955

Warren J. Samuels

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Histories of Economic Thought

Type: Book

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ISBN: 978-0-76230-997-9

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Book part

Publication date: 15 August 2006

Materials from Economics 5 and 6, Money and Banking, and Public Finance, Taught by Walter B. Smith and William H. Wynne, Williams College, 1930–31

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Further Documents from F. Taylor Ostrander

Type: Book

DOI:

ISBN: 978-0-76231-354-9

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Book part

Publication date: 6 August 2012

Notes from Warren J. Samuels's 1996 Course on the Economic Role of Government

Marianne Johnson and Martin E. Meder

X = multiple interpretations

Abstract

X = multiple interpretations

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Documents on Government and the Economy

Type: Book

DOI:

ISBN: 978-1-78052-827-4

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Book part

Publication date: 15 August 2006

Materials from Economics 2, Taught by Walter B. Smith, Williams College, Spring 1930

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Further Documents from F. Taylor Ostrander

Type: Book

DOI:

ISBN: 978-0-76231-354-9

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Book part

Publication date: 3 May 2007

Notes from Charlton W. Tebeau's Course, United States Constitutional History, History 329, University of Miami, Spring Semester 1953

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Documents from the History of Economic Thought

Type: Book

DOI:

ISBN: 978-0-7623-1423-2

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Book part

Publication date: 31 July 2008

From A. D. Lindsay's Course: The Theory of the Modern State, Oxford University, 1932–1933

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Documents from F. Taylor Ostrander at Oxford, John R. Commons' Reasonable Value

Type: Book

DOI:

ISBN: 978-1-84663-906-7

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1 – 10 of over 2000