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1 – 2 of 2C. Cryss Brunner, W. Nick G. Hitchon and Rachel Brown
We discuss beneficial uses of imaging technologies in higher education that advance social justice. Misuse and ineffectiveness of shared decision making, specifically as related…
Abstract
We discuss beneficial uses of imaging technologies in higher education that advance social justice. Misuse and ineffectiveness of shared decision making, specifically as related to power relationships and the redistribution of decision‐making authority, are addressed through the development of technologically delivered experiential simulations (ES). We outline ways in which ES can change higher education preparation programs to meet and adapt to the challenges of the future. ES entails using computer technology to modify a person’s appearance and thereby evoking an atypical response from an audience. The key to our proposal, however, is having the person with the modified persona learn lessons pertinent to democratic cultures and social justice from their experience of immersion in that response.
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Keywords
Interactive media strategies and digital tools have enabled advertisers to target children with promotional offers and creative appeals.
Abstract
Purpose
Interactive media strategies and digital tools have enabled advertisers to target children with promotional offers and creative appeals.
Design
Based on theories related to metaphors in advertisements, cognitive comprehension by children, promotional appeals, and presentation techniques, the research for this study comprised a content analysis of 1,980 online banner advertisements with reference to use of metaphors, promotional appeals, creative content, and selling techniques.
Findings
The research study concludes that online advertising to children, in contrast to traditional advertising vehicles, is characterized by (a) a vibrant visual metaphor, (b) surfeit of animated content, (c) interactive features, (d) myriad product types, and (e) creative content for a mixed audience of adults and children.
Originality
This study argues that the impact and content of the Internet as a new advertising medium are distinctly different from traditional characteristics of television and print.
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