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Article
Publication date: 27 September 2021

Vassil Girginov and Holger Preuss

Intangible legacy encapsulates the essence of Olympism and its manifestation, the Olympic Games. Despite significant interest in the capacity of the Olympics to produce notable…

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Abstract

Purpose

Intangible legacy encapsulates the essence of Olympism and its manifestation, the Olympic Games. Despite significant interest in the capacity of the Olympics to produce notable changes in society, conceptual difficulties in defining and measuring intangible legacy persist. The study develops a conceptual definition of intangible Olympic legacy.

Design/methodology/approach

The study follows a four-step concept definition approach. It examines and integrates three strands of literature including intangibles, social interactions and public value, which is combined with insights from a longitudinal empirical investigation of intangible Olympic legacy for National Sport Organisations (NSO).

Findings

The proposed concept of intangible legacy defines it an emerging combination of attributes, interactions, processes and technology, with the goal of creating public value which is the ultimate goal of the Olympic Games. Since intangible legacy is qualitative rather than quantitative, a reconsideration of the current research paradigm is also proposed.

Research limitations/implications

The study develops a new analytical device for the investigation of intangible legacies for specific publics such as NSO.

Practical implications

The study carries practical implications for Olympic and events/festival promoters as it allows defining and operationalising the key attributes of the concept.

Originality/value

This is the first study to conceptualise intangible legacy of mega events.

Details

International Journal of Event and Festival Management, vol. 13 no. 1
Type: Research Article
ISSN: 1758-2954

Keywords

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