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Traditionally recruiters of male graduates, private sector organizations have been steadily increasing their intake of female graduates in recent years. Investigating “women‐friendly” recruitment and retention measures, this exploratory study sets out to discover whether the prospects for graduate women were improving over the whole working lifespan. Suggests that employers may have as yet given insufficient attention to the long‐term implications of a rise in the proportion of women in their graduate intake. A more gender‐sensitive approach is called for to the monitoring, development and long‐term management of graduates in order to secure a satisfactory return on this valuable resource.