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Article
Publication date: 20 August 2021

Urvashi Kaushal and Toran Talwar

Engineers graduating from premier institutions of India look for global opportunities that will provide a chance to work with the best and the most innovative minds in the world…

Abstract

Purpose

Engineers graduating from premier institutions of India look for global opportunities that will provide a chance to work with the best and the most innovative minds in the world. Nevertheless, to compete in the global job market, they require added competence in English. However, it is seen that despite exemplary hard skills, lack of good communication skills has obstructed the growth of engineers. This study aims to find a viable tool to enhance engineering students' communication skills despite many limitations. The purpose of this study is to explore how presentations can be used to address problems of low levels of English ability in highly skilled, high-functioning engineering professions.

Design/methodology/approach

This paper discusses a study conducted in India's premier institution where around 240 first-semester engineering students were the sample. It uses partial ethnographic research to verify its hypothesis that presentations compel students to plan, prepare, practise and perfect their communication skills. It presents an ethnographic experiment conducted by the researchers and data collected using the qualitative research method of interviews.

Findings

The results of the paper indicate that making engineers plan, prepare and make presentations can explore their ability to communicate in English. It also concludes that presentation helps students explore all four language skills, that is, reading the information collected, listening to peers, writing or preparing their presentation and finally speaking in front of the audience.

Practical implications

This paper argues that presentation can be made a practice even in a large class of multi-level second language (L2) learners as it will generate interest in students and will develop many qualities such as team spirit, confidence and public speaking.

Social implications

This study will help to address problems of low levels of English ability in highly skilled, high-functioning engineering professions.

Originality/value

Since engineering classes in Indian institutes often comprise 80–120 students, the English teachers face immense challenge of simultaneously improving communication skills of a large number of students who are multi-lingual, multi-level L2 learners. Therefore, this paper presents an effective and interesting way of involving all the students and using presentation to improve their communication skills.

Details

Higher Education, Skills and Work-Based Learning, vol. 12 no. 2
Type: Research Article
ISSN: 2042-3896

Keywords

Article
Publication date: 13 June 2023

Sakshi Kathuria, Shashi   and Urvashi Tandon

Digitalization, financial technologies and the internet have rapidly advanced the business ecosystem posing a disruptive threat to how operations are fundamentally performed…

Abstract

Purpose

Digitalization, financial technologies and the internet have rapidly advanced the business ecosystem posing a disruptive threat to how operations are fundamentally performed. Global hospitality and tourism companies face this challenge and have been early adopters in this field. This study aims to examine the role of blockchain technology in strengthening the marketing mix (product, price, place and promotion) and the its related impacts on the tourism industry.

Design/methodology/approach

This research adopts a systematic literature review approach to synthesize and assess the literature published on blockchain in tourism and tends to build a conceptual framework that depicts the relationships between different constructs.

Findings

The results show a lot of interest in using blockchain technology due to numerous advantages to tourism industry. This innovative technology can change this sector radically; assist small economies in strengthening and transitioning to the level of developed economies; and assist tourism companies in eliminating corruption, establishing a secure network and promoting equality between small and large entities.

Originality/value

Through industry examples demonstrating real-life use cases such as startups operating on the application of blockchain in tourism, to the best of the authors’ knowledge, this paper is a first attempt to draw the impact of blockchain technology on product, price, place, promotion (4Ps) in tourism sector. The proposed nine relationships can facilitate the future researchers in advancing the state-of-art on how blockchain-based technologies can shape the customers experience through promoting confidentiality, co-creation and effective destination planning.

Details

Global Knowledge, Memory and Communication, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2514-9342

Keywords

Article
Publication date: 9 November 2015

R. L. Bhardwaj and Urvashi Nandal

The purpose of this paper is to summarize the scientific information of various qualities of bael fruit juice used in traditional system of medicine for variety of purposes…

672

Abstract

Purpose

The purpose of this paper is to summarize the scientific information of various qualities of bael fruit juice used in traditional system of medicine for variety of purposes. Utilization of bael fruit juice in day-to-day life has great nutritional, therapeutic, and commercial importance. Bael fruit contains nutrients like vitamins (riboflavin), minerals, trace elements, energy and phytochemicals, including flavonoids, polyphenols and antioxidants, that have been shown to have varied health benefits. In past few decades, bael has been extensively studied for its medicinal properties by advanced scientific techniques, and a variety of bioactive compounds like marmelosin, tannins, alkaloids, coumarins, steroids, rutacine, y-sitosterol, psoralin, xanthotoxin, scopolotein, aegelemine, aegeline, marmeline, fragrine, dictamine, cinnamide and different derivatives of cinnamide have been isolated from its fruit juice.

Design/methodology/approach

The medicinal value of bael fruit is very high when the harvests just begin to ripen. As a result, it has a high demand as alternative medicine for curing the diseases like diabetes, high cholesterol, peptic ulcer, inflammation, diarrhea and dysentery, constipation, respiratory infection. Furthermore, the bael fruit juice has anticancer, cardio protective, antibacterial, antifungal, radio protective, antipyretic, analgesic, antioxidant, antiviral, anthelmintic and anti-inflammatory, hepatoprotective, wound healing properties. The ripe fruit juice is aromatic, has cooling and laxative effects, and arrests secretion or bleeding.

Findings

The unripe or half-ripe fruit juice is good for digestion, useful in preventing or curing scurvy, and it strengthens the stomach action. It helps in the healing of ulcerated intestinal surfaces and has appreciable activity against intestinal pathogenic organisms. The present review summarizes the scientific information of various qualities of bael fruit juice used in traditional system of medicine for a variety of purposes.

Originality/value

It is quite evident from this review that bael is an important medicinal herb and extensively used in Ayurveda, Siddha and other medicinal systems. Bael fruit juice is an excellent source of water and natural sugar and is important principally for containing vitamins, minerals, phytochemicals, antioxidants, pigments, energy, organic acids, dietary fiber and other food components, which are the key factors in the medicinal value of this plant. Moreover, mechanisms of action of a few bioactive compounds have been identified so far.

Details

Nutrition & Food Science, vol. 45 no. 6
Type: Research Article
ISSN: 0034-6659

Keywords

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