Search results

By analyzing tourist choices in Side and Alanya, well-known destinations for tourists in Türkiye’s thriving urban tourism sector, this study aims to fill a crucial vacuum in the body of knowledge about urban tourism. The study examines the changing dynamics of consumer preferences for advertisements and closely examines the underlying factors that influence these preferences, both pre and post-influential COVID-19 period.

This study clarifies the complex interplay between tourism marketing and prospective tourists’ decision-making processes through a thorough examination. This research greatly improves our understanding of urban tourism marketing strategies by examining the varying effects of advertising channels and comparing the persuasive power of emotional versus numerical advertising messages.

This study’s findings significantly advance our understanding of urban tourism. Examining how visitors react to advertisements in the various urban environments of Side and Alanya offers insightful information on how marketing strategies and visitor preferences correlate. This research also reveals the subtleties of efficient communication techniques, providing a practical basis for improving urban tourism experiences.

Being the first study of its sort, to the best of the authors’ knowledge, this research’s originality is supported by its insights into how advertising, consumer preferences and the urban tourism environment interact. The significant contribution to knowledge highlights the implications for those involved in urban tourism and provides practical advice for improving advertising tactics in the post-COVID-19 age.

Solo travel is one of the fastest-growing tourism segments, especially among women. This study aims to identify which research topics of interest are more evident in solo female travelers (SFTs) and provide future researchers directions to explore some other research areas in SFTs.

Adopting the Preferred Reporting Items for Systematic Reviews and Meta-Analyses, the searched keywords included “female travel*” OR “women travel*” AND solo, extracted from Web of Science, Scopus, Emerald and ProQuest databases conducted in English.

Out of the 163 initial records, 25 papers were included. The reviews revealed four research topics that are more evident in SFT studies, namely, push and pull factors, perceived risks and travel constraints, risk management and negotiation strategy and travel experience. More work is required on SFTs beyond the existing research streams.

The papers selected for this study were chosen based on the review’s selection criteria and might omit other SFT studies.

This paper contributes to uncovering the literature on SFTs to date.