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The purpose of this paper is to develop an integrated model to represent how service experience (core, employee and service scale), customer satisfaction (transaction-specific and cumulative) and brand affinity influence brand equity in financial services, taking into account the moderating influence of financial service providers.

Data were collected from 751 customers in three types of financial service providers (banks, insurance companies and credit unions), and analyzed with structural equation modeling and multi-group analysis.

The findings confirm the significant and positive influence of service experience, customer satisfaction and brand affinity on brand equity. Employee service experience has the strongest influence, but its impact is mediated by customer satisfaction. Brand affinity has the lowest influence on brand equity. The type of financial service provider moderates the influence of customer satisfaction on brand equity; transactional satisfaction is more important for credit unions and insurance companies, but cumulative satisfaction is higher for banks.

The study is significant for three reasons. First, it reconciles branding strategies across different types of financial service providers. Second, it will help financial managers to develop and implement a more integrated approach toward building brand equity for financial service brands. Finally, it will identify specific service-related areas financial providers can target to increase customers’ preferential value.

The paper addresses previous concerns within brand equity studies by examining the drivers of brand equity formation in multiple financial institutions. It shows how different aspects of service experience and customer satisfaction affect brand affinity and preferential attitudes toward financial brands.

This study aims to look at the current state of academic research on innovative work behavior (IWB) and how far it has progressed by using key performance analysis and science mapping techniques of bibliometric analysis.

This study has analyzed 246 publications from Web of Science database on IWB from 1989 to 2021. Data were analyzed using MS Excel and VOSviewer.

There has been a rise in the number of academic studies on IWB during the past decade. In addition, it was discovered that a significant percentage of papers had multiple authors working together on them and that collaborations between institutes in Asia and the developed world are taking place.

IWB research trends and trajectories may be assessed to enable academics and practitioners better understand the current and future trends and research directions. Future studies in this field might use the findings as a starting point to highlight the nature of the topic.

Bibliometric techniques provide a far more comprehensive and reliable picture of the field. This article has the potential to serve as a one-stop resource for researchers and practitioners seeking information that can aid in transdisciplinary endeavors by leading them to recognized, peer-reviewed papers, journals and networks.

The purpose of this paper is to expand previous theories of motivation and religious ethics by examining the moderation effect of Islamic work ethic (IWE) on the relationship between perception of politics (POP) and job satisfaction, and turnover intention and negligent behavior (NB).

The sample consisted of 260 workers employed in various sectors in an Asian country. Multiple linear regression analyses were used to test the main effect of the five hypotheses. In addition, moderated models are used to identify factors (IWE) that may change the relationship between independent and dependent variables.

Results revealed that POP was negatively related to job satisfaction, and positively related to turnover intention and NB. IWE was positively related to job satisfaction, and negatively related to turnover intention (confirming previous research findings), and NB (a contribution of the current study). Furthermore, when the moderator variable of IWE was introduced to the relationship between POP and job outcomes, the influence and direction of the POP were altered (a major contribution of this study). In other words, the moderator variable strengthened job satisfaction and reduced both turnover intention and NB of organizational workers.

When the moderator variable of IWE was introduced to the relationship between the POP and job outcomes, the influence and direction of the POP were altered (a major contribution of this study).