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Drivers, travellers/tourists, pedestrians, paramedical officers, road safety officers, police officers and other security agencies in emergency times in developing countries are often challenged. The purpose of this paper is to explore the intervention of a quick mobile contact called “My Contact Person” (MCP) during such emergencies.

This study used a quantitative research method to collect data. The research tool is a researcher-made questionnaire with items developed using the five innovation dimensions and domestication. The data was analyzed with SmartPLS 3.0 software. The reliability values were above the postulated demarcation of 0.7, while the average variance extracted conforms to the norm of 0.5. The study participants were mobile phone users who own and use a mobile phone. Owing to the study’s nature, a simple random sampling technique was used to appraise 196 respondents across Nigeria’s demography.

The results show that the mobile users in a developing context are willing to observe “MCP’s” efficacy before they try to appropriate it to their daily lifestyle. Further, “MCP’s” compatibility with the telephone user is an antecedent of its relative advantages over the existing telephone lists. The results reveal that the respondents perceived integrating and adapting “MCP” to their daily lives as a complicated process. In this study, most participants did not regard observability and trialability as a means of appropriating MCP to their daily lifestyle.

This paper’s findings’ generalizability is limited because the present study was conducted using two higher education institutions (HEI) with a relatively small sample in Nigeria. Probing MCP domestication in more institutions and other communities, as significant communities’ aside HEI use mobile phones will increase our research findings’ generalizability. A parallel investigation of a range of developed and developing countries should be explored to ascertain mobile phone users’ perceptions across context.

This study has several implications for citizens, especially in the developing world. MCP will provide quick contact opportunities to loved ones of the traumatized, saving lives by significantly avoiding worry, fear, anxiety and depression. MCP also has the potential of increasing input needs to be undertaken to accelerate the appropriate use of digital technology by health-care consumers, including enhancing education and technological literacy and providing access to low-cost digital technology.

“MCP” will be a quick intervention for drivers, travellers/tourists, pedestrians, paramedical officers, road safety officers, police officers and other security agencies in the time of emergency. For the managers, the relative advantage is the preferable factor to create awareness for “MCP”, while observability needs more effort to persuade the mobile phone users to accept and use MCP.

The purpose of this paper is to use the consumer-based discrepancy theory to examine consumers’ behavioral motivations for using mobile devices and the factors that influence the rapid diffusion of Chinese mobile devices in Nigeria.

Data were collected using focus group interviews with samples cutting across users, technicians and experts from Port Harcourt, Nigeria’s industrial capital. This study conducted a thematic analysis of the data with NVivo Pro 11 for deductive coding.

The authors found that weak regulatory environment opened the Nigerian mobile market to the influx of mobile devices from Chinese local manufacturers. Though largely absent in developed markets, Chinese mobile devices are household names in Africa, particularly Nigeria. Having studied the Nigerian market, Chinese mobile device manufacturers have incorporated features and specifications in their mobile devices that are adapted specifically to this market. Our findings also show that these “China phones and tablets” are significantly inferior to those manufactured by global brands. However, consumer complaints have led to significant improvements in their quality. Consequently, due to their successful diffusion, Nigeria is being used as a launching pad to other African countries.

While the study could not look at the economic, environmental and health implications of the high death rate of the mobile devices, it however provides useful insights on the application of the consumer-based discrepancy theory: expectation vs performance, in the Nigerian mobile market context.

The study is the first to empirically examine the diffusion of Chinese mobile devices in one of the key emerging markets in Africa. The study provides blueprint for the local regulatory authorities on how to strengthen their regulatory oversight and also advances critical understanding on how Chinese mobile device manufacturers can improve their technologies and optimize market opportunity in Africa.

Research efforts aiming to improve understanding of how various organisational relationships contribute to better food quality (FQ) in a constantly changing business environment are limited. This study examines the effects of supply chain (SC) organisations on the quality of food products across multi-tiered segments with dynamic business situations.

Guided by a conceptual research framework based on contingency theory and netchain analysis, moderation-based partial least squares structural equation modelling (PLS-SEM) was used to analyse multi-tiered data from 405 shrimpers and 238 women processors in Akwa-Ibom, Lagos and Ondo states in Nigeria.

The authors' findings show that unpredictable business environments such as market turbulence (MT), power asymmetry (PA) and distrust (DT) not only directly influence SC organisations but also moderate how organisational networks contribute to improved FQ. Further results reveal that closer vertical ties such as relational contracts are prerequisites for small-scale actors to guarantee improved FQ along multiple nodes of the food system.

This is the first study to examine, from a contingency and multi-tiered perspective, how small-scale actors can maintain FQ across interdependent nodes of a food chain in a developing country context and to explore the complex interplay between SC networks and the quality of highly perishable food products in unpredictable business environments. Relevant theoretical and policy implications are discussed.

The data economy mainly relies on the surveillance capitalism business model, enabling companies to monetize their data. The surveillance allows for transforming private human experiences into behavioral data that can be harnessed in the marketing sphere. This study aims to focus on investigating the domain of data economy with the methodological lens of quantitative bibliometric analysis of published literature.

The bibliometric analysis seeks to unravel trends and timelines for the emergence of the data economy, its conceptualization, scientific progression and thematic synergy that could predict the future of the field. A total of 591 data between 2008 and June 2021 were used in the analysis with the Biblioshiny app on the web interfaced and VOSviewer version 1.6.16 to analyze data from Web of Science and Scopus.

This study combined findable, accessible, interoperable and reusable (FAIR) data and data economy and contributed to the literature on big data, information discovery and delivery by shedding light on the conceptual, intellectual and social structure of data economy and demonstrating data relevance as a key strategic asset for companies and academia now and in the future.

Findings from this study provide a steppingstone for researchers who may engage in further empirical and longitudinal studies by employing, for example, a quantitative and systematic review approach. In addition, future research could expand the scope of this study beyond FAIR data and data economy to examine aspects such as theories and show a plausible explanation of several phenomena in the emerging field.

The researchers can use the results of this study as a steppingstone for further empirical and longitudinal studies.

This study confirmed the relevance of data to society and revealed some gaps to be undertaken for the future.

Like many other organizations, universities are using social media to engage with their stakeholders as they have varying interests and commitments. This chapter focuses on strategic communication and stakeholder engagement by UK universities on Twitter. It presents a descriptive study about their engagement on Twitter in terms of their followers, number of tweets, etc. In addition, it analyzes the tweets’ content to identify British universities’ communication strategies. Hence, the results revealed a thematic model in the form of an interrelated conceptual theory that comprises three strands of communication: (i) recruiting prospective students, (ii) retaining present students and staff, and (iii) reporting activities and media coverage. This contribution presents implications for university marketing communication managers who are involved in student recruitment and/or in managing relationships with stakeholders.

The sharing economy is changing the way people use products and services, and the success of sharing-based apps like bicycle and automobile sharing has drawn a lot of interest across the world. The purpose of this research is to investigate the factors affecting the consumer's adoption of ride-sharing services.

With this aim, the current study integrates the Technology Acceptance Model (TAM) and Expectancy Confirmation Model (ECM) with a further extension of consumer trust and social norms. Using a survey-based research design, data were collected from 558 respondents using multi-stage convenience sampling on 5 point Likert scale. Confirmatory factor analysis is conducted followed by structural equation modelling using IBM AMOS-22.

The findings of the study report crucial determinants for the consumer's continuance intention and actual use of these services. Perceived usefulness, consumer satisfaction, trust and subjective norms were found positively associated with the continuous intention to use ride-sharing services, whereas perceived ease of use was found to be insignificant. This study also highlights antecedents for the consumer's trust towards these services and found reputation, propensity to trust as a significant contributor whereas structural assurance was found insignificant to establish the trust among the users.

The research on consumer adoption towards ride-sharing services are meagre and this study adds the value to the field by integrating TAM and ECM model with further extension of consumer trust and social norms and empirically test the proposed model.