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The purpose of this paper is to identify the influence of outsourcing on open-source software (OSS) and further investigate the factors that impact the adoption of OSS in global information technology (IT) outsourcing organizations serviced by Indian IT services organizations.

The authors developed a conceptual model that describes the factors influencing the OSS adoption by using the technology-organization-environment framework. This quantitative explanatory study used self-administered questionnaire to collect data from 482 middle and top management employees of Indian IT services organizations. The authors analyzed the data using partial least squares to test this conceptual model.

The proposed conceptual model identified the factors which play a significant role in OSS adoption such as reliability, legal concern, software costs, management support, OSS support availability and software vendor. In contrast, this study did not find enough evidence that IT outsourcing was a significant determinant of OSS adoption.

The main limitation of the research is that it is focused on global IT outsourcing organizations (clients) serviced by Indian IT services providers (vendors). Hence, the authors cannot generalize the finding to other regions. Also, the analysis is based on the view point of employees in vendors. Views of clients’ employees must be analyzed and triangulated with current evidence.

IT services providers can offer “OSS as a service” for its clients and help them address the gaps in support availability and achieve reduction in total cost of ownership of software.

IT services providers can use this research model to increase their understanding of why some IT outsourcing organizations choose to adopt OSS, while seemingly similar ones facing similar market conditions do not.

In this chapter, the authors review emerging literature on multidimensional, information age-related phenomena across different disciplines to derive common themes and topics. The authors then proceed to analyse recent developments in these fields to provide an interdisciplinary overview of the most disruptive challenges for multinational companies (MNCs) competing in the modern information age. These challenges include more efficient peer-to-peer communication between stakeholders, crowd-organisation, globalisation of value chains and the need to organise knowledge resources. The aim of the chapter is not to review all age research, but to identify fundamental uncertainties for MNCs and discuss strategies of tackling such information age phenomena from an international business perspective.

The purpose of the study is applying and comparing models that predict optimal time for new product exit based on its demand pattern and survivability. This is to decide whether or not to continue investing in new product development (NPD).

The study investigates the optimal time for new product exit within the hi-tech sector by applying three models: the dynamic learning demand model (DLDM), the generalized Bass model (GBM) and the hazard model (HM). Further, for inter- and intra-model comparison, the authors conducted a simulation, considering Weiner and exponential price functions to enhance generalizability.

While higher price volatility signifies an unstable technology, greater investment into research and development (R&D) and marketing results in higher product adoption rates. Imitators have a more prominent role than innovators in determining the longevity of hi-tech products.

The study conducts a comparison of three different models considering time-varying parameters. There are four scenarios, considering variations in advertising intensity and content, word-of-mouth (WOM) effect, price volatility effect and sunk cost effect.

The purpose of this paper is to investigate how technological innovations mitigate inefficiencies in marketing channels in the context of microfinance markets in emerging markets. By examining in detail, specific market inefficiencies that inhibit the efforts of micro and small enterprises to access microfinance in emerging markets and the use of technology to alleviate these failures, the authors bridge the literatures on marketing channel inefficiencies and technological innovation relevant to emerging markets.

The authors use a qualitative method in the form of phenomenological interviews and participant observation in Ghana, West Africa, to investigate the research question.

The three themes that arise from the findings are: channel structure and structure selection; power-dependence relationships and relational outcomes; and conflict mechanisms and control behaviors. Customerization of technology is observed to mitigate inefficiencies in mobile marketing channels by facilitating data sharing, reminders, peer referencing and other marketing strategies of awareness, affordability, access and scalability.

The limitations of this study are the fact that the context of the study is only one emerging market country – Ghana. This market is however experiencing dynamic changes in mobile technology innovations that is revolutionizing the microfinance industry.

Mobile money innovations have advanced the scope of marketing channels to the point that an updated perspective of the role of mobile technology in mitigating marketing channels inefficiency is both appropriate and timely.

The authors make the contribution of customerization as an aspect of mobile technology that is a key enabler in microfinance marketing channels, serving to mitigate microfinance market inefficiencies. Additionally, the study augments theories on the marketing channels framework by contributing perspectives on mobile technology.

This study aims to examine the impact of logistics and merchant certification information on consumer behaviour in hybrid retail platforms. Furthermore, it explores the moderating role of online shopping experience on the certification effect.

The authors utilize transaction-level data from over 2.5 million consumers involving 30,000 stock keeping units (SKUs) on JD.com in March 2018. They analyse the impact of different types of certification information on consumer behaviour using ordinary linear regression and linear probability models.

The findings reveal that, compared with information without certification, (1) single logistics certification information can enhance consumers' search depth and purchase intention; (2) dual logistics and merchant certification information also has a positive impact on consumer behaviour; and (3) single certification information is more effective for inexperienced consumers, while dual certification is more effective for experienced consumers.

Theoretically, this study contributes to the literature on certification information in hybrid retail platforms and broadens information communication methods for online shopping. Our discovery is meaningful for managers in locating customers and allocating resources. In addition, we encourage online retailers to utilize certification information to engage consumer.

The use of text‐based communications such as instant messaging or social media such as Twitter has been growing significantly as the use of mobile devices increases. Not only do people share information via mobile communication, there are significant implications for advertising and marketing. Due to display limitations, however, the message senders use various conventions in addition to the text‐based message to more clearly and richly express emotions. Since users use a range of expressions to convey these emotions, it would be very useful to verify the relationships between users' emotional expressions and receivers' perceptions of the expressions. The purpose of this paper is to propose an integrated model to examine the relationship between emotional expressions and the emotional intensity of the receivers.

The authors formulated a series of research hypotheses and tested them using empirical survey data. The research model used is based on regression analysis with dummy variables for statistical analyses.

First, emotional intensity had a closer relationship to user acceptance than was expected. Second, the use of exclamation marks and emotional messages are far less acceptable in negative messages. Third, the high formalisation group has a more positive emotional intensity in their basic expression.

The authors successfully determined that emotional expressions significantly affect the message receivers' emotional intensity and hence acceptance of the message.

This study seeks to evaluate the importance of new product development cycle time for firms that have a strategy of pursuing exporting as a means of achieving and sustaining competitive advantage.

A mail survey utilizing the key informant approach for selecting senior executives of US manufacturing firms was chosen because of the importance of executive involvement in international marketing strategy decisions.

This study supports the argument that faster new product development capability must be augmented for firms striving for a higher degree of export involvement. Additionally, the importance of integrating the marketing, R&D, and engineering functions to develop competitive advantage is highlighted.

Results must be interpreted as explorative since the sample was based on US manufacturing firms. Additional research is needed to test differential effects of innovative product and modification/extension cycle time on export involvement and other indicators of performance.

This study demonstrates the importance of the resource‐based theory of competitive advantage, new product development cycle time as a determinant of export involvement, and competitive advantage for firms which pursue international opportunities. It suggests that product development capabilities are not a critical determining factor of the level of export involvement. The findings show that the ability to develop competitive products faster than competitors is a prerequisite for export involvement.

This study suggests that the speed of new product development is a precondition for export involvement and that the new product development cycle time measures were significantly related to the perception of a firm's overall competitive position in global markets.

A bibliographical review of the finite element methods (FEMs) applied for the linear and nonlinear, static and dynamic analyses of basic structural elements from the theoretical as well as practical points of view is given. The bibliography at the end of the paper contains 1,726 references to papers, conference proceedings and theses/dissertations dealing with the analysis of beams, columns, rods, bars, cables, discs, blades, shafts, membranes, plates and shells that were published in 1996‐1999.

In this paper, the authors explore the consequences of showrooming and price matching strategy to combat showrooming under the consideration that brick-and-mortar (BM) stores and online retailers hold different costs.

The authors use a duopoly model to analyze the impact of showrooming behavior on competition between a BM store and an online retailer with different types of customers and different costs. Then, they consider the price matching strategy that a BM store could employ to combat showrooming and explore the effect of such a strategy.

Showrooming behavior is detrimental to the profit of the BM store, and the online retailer suffers a loss of their profit unless the relative cost of the BM store is high and only part of the customers exhibit showrooming behavior. As the fraction of customers who seek price matching increases, profits of both the BM store and the online retailer initially decrease and then may increase, even if there is no showrooming.

Unlike existing studies that ignore different costs between online and offline retailers, the authors set different costs between the BM store and the online retailer to consider the effects of showrooming and price matching strategy.

High corrosion resistance in different concentrations of nitric acid is essential for structural steels to be used for the aqueous reprocessing of spent nuclear fuels with high plutonium content.

In the present study, the corrosion resistance of type 304L stainless steel (SS) with modified composition was evaluated in different concentrations of nitric acid using surface analytical techniques, weight loss method and electrochemical measurements.

Weight loss measurement in boiling 65 per cent nitric acid showed a low corrosion rate value of about 0.2 mm/y (8 mpy) after 240 h exposure. Electrochemical measurements revealed the shift in open circuit potentials as well as corrosion potential toward more noble direction, and the results of electrochemical impedance spectroscopy studies indicated the reduction in the thickness and stability of the passive film with increasing concentration from 6 to 11.5 M nitric acid.

The low corrosion rate observed for this steel is attributed to the higher content of Cr (19 per cent), Ni (10 per cent) and Si (0.3 per cent) and controlled minor alloying elements (S, P, B, C, etc.) in the alloy that contributed to improving the transpassive corrosion resistance and minimizing the intergranular corrosion attack. The X-ray photoelectron spectroscopic analysis revealed the composition of the passive films to be mainly of iron and chromium oxides.

Materials with lower corrosion rates are desirable for applications in nitric acid.

The used of nitric acid creates a severe corrosive environment in chemical or aqueous nuclear reprocessing plants, and hence with a modified composition of type 304L SS resulting in minimizing failure of components are desirable for reducing cost and maintenance.

The present paper is an original work carried out by the authors on the corrosion resistance behaviors of composition modified AISI type 304L SS for nitric acid application. The effects of different nitric acid concentrations were compared to provide understanding on in applicability in boiling and high nitric acid concentrations.