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In the disaster mitigation community, one of the most important tasks is that of information transfer prior to, and following natural disasters. The purpose of this research project was to increase the understanding of key aspects (such as attractiveness and educational value) that influence the utility and effectiveness of educational media tools for home resilience during hurricanes.

A total of three types of educational media were developed – pulp board coasters, tri‐fold pamphlets, and a web hosted video. The contents of these media were developed based on data from federal agencies, as well as scholarly articles and technical reports to form an inclusive body of information. Several focus groups of homeowners and potential homeowners were held to evaluate participant's preference of these three media tools with regards to their usefulness for making homes safer during natural disasters, specifically during wind and wind‐driven rain events (e.g. hurricanes).

Analysis of the focus groups indicate that media use (based on disaster prevention home resilience practices) is highly dependent on the target audience or the stakeholder group (e.g. consumers look for different information content as compared to the builders). While all three media were indicated by the participants to have merit, the pamphlet was preferred aesthetically and was most likely to be used by homeowners. In addition, the study found that the usefulness of the tools depends on the ease of understanding and implementation of the best practices and ease of access to the tools (targeted location for each media).

The findings of the study have implications for the entire disaster educational community. Although the findings are mostly qualitative and the small sample used in the focus groups limits the generalize ability to the entire population of the USA, nevertheless, future educational information and tools used should follow easy to understand language, be illustrated with examples and pictures, and be placed at convenient locations for homeowners to access.

By understanding how to better reach homeowners with information on home resilience, information can be more effectively disseminated to the public which allows for efficient use of tools as well as funds.

Citizens who live in disaster prone areas need to protect their properties – particularly their homes – against the destructive effects of natural disasters to avoid large‐scale economic losses. The purpose of this paper is to present the basic concepts and methodology for an improved system for rating the resilience of homes against natural disaster perils. This system is referred to as the Resilient Scoring Utility (ReScU) framework.

A two‐pronged approach was undertaken in developing the ReScU framework. Existing building programs for homes were studied as potential models for a system to rate the natural disaster resilience of homes. Simultaneously, a diverse 25‐member stakeholder panel (focus) group was queried periodically, using a Delphi technique, in order to better understand and gain a consensus about the issues surrounding homes, incentives and natural disasters.

Using the results from the above approach, the ReScU framework was designed with four key operational features: an output that can be tied to incentives; the use of performance‐based evaluation criteria; utilization of “threshold” adjustments to represent the variability due to the location of homes; and adaptability to new technologies, perils, and non‐perils.

There are few existing programs that offer assistance to homeowners by providing them with guidance on how to protect/reinforce their homes against natural disasters. Unlike these other programs, the ReScU framework proposed in this paper is location specific, performance‐driven, and may be tied readily to incentives. These features will assist homeowners, homebuilders, and others in designing, building, and maintaining more natural disaster resilient homes. It should, however be noted that the proposed ReScU framework is a concept, and future work will include testing the assumptions for their reliability and validity when rating homes.