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Article
Publication date: 14 June 2019

Reimara Valk

The purpose of this paper is to explore the transformation of the Global Mobility (GM) function within global organisations from a tactical/transactional into a strategic function…

Abstract

Purpose

The purpose of this paper is to explore the transformation of the Global Mobility (GM) function within global organisations from a tactical/transactional into a strategic function to add value to the business and international assignees.

Design/methodology/approach

The method of research is an exploratory, qualitative study using an interpretivist paradigm. In total, 37 GM specialists working and living across Europe, America and Australasia were interviewed.

Findings

Administrative burden, organisational culture and structure, lack of alignment with the business and talent management and the lack of capabilities of the GM function and GM specialists inhibit the transformation from a tactical/transactional GM function into a Strategic GM (SGM) function.

Research limitations/implications

Although this study included a variety of stakeholders of the GM function, it did not include line managers and senior executives. Therefore, future research should capture the views on the GM function of middle and top management of global organisations to provide a more comprehensive view on SGM.

Practical implications

The designed “Global Mobility Specialists Competencies” model presents the competencies GM specialists and functions need to develop to be able to fulfil the role of a business partner and to create a GM function that is agile, flexible and responsive to create sustainable value for the organisation.

Originality/value

This paper identified the characteristics of the roles of the GM function and GM specialists unravelling how these influence the transformation of the GM function into a strategic function.

Details

Journal of Global Mobility: The Home of Expatriate Management Research, vol. 7 no. 2
Type: Research Article
ISSN: 2049-8799

Keywords

Article
Publication date: 11 November 2014

Xiao Duan and Zhan-ming Jin

Strategic group has been intensively studied since this term emerged in 1970s, but previous studies have been limited to the comparisons between groups such as performance…

1822

Abstract

Purpose

Strategic group has been intensively studied since this term emerged in 1970s, but previous studies have been limited to the comparisons between groups such as performance comparison. The purpose of this paper is to explore the internal structure of strategic groups by examining the effect of strategic distance from a firm to the center of its strategic group on firm performance.

Design/methodology/approach

The research is based on data acquired from the annual reports of listed companies and some Chinese domestic databases, including CSMAR Solution, WIND financial database, and China Core Newspapers Full-text Database. After grouping listed pharmaceutical companies in China over the period 2010-2011, the authors test three hypotheses by using fixed effect regressions.

Findings

The paper finds that the strategic distance from a firm to the center of its strategic group has a significant negative effect on the firm's financial performance. Two factors are discovered to influence that effect: corporate diversification strengthens the negative effect of strategic distance on performance, while firm's media visibility weakens that negative effect.

Originality/value

The findings reveal the relationship between intra-group strategic positioning and firm performance, and specify how firms can gain competitive advantage through positioning choices and strategic actions. This study promotes the establishment of a more comprehensive strategic group theory by revealing the structure within strategic groups.

Details

Management Decision, vol. 52 no. 10
Type: Research Article
ISSN: 0025-1747

Keywords

Article
Publication date: 1 September 1999

Francisco José Más Ruíz

The analysis of strategic groups has important implications for marketing in order to identify a firm’s competitive position. Aims to analyse the development of the competence in…

1307

Abstract

The analysis of strategic groups has important implications for marketing in order to identify a firm’s competitive position. Aims to analyse the development of the competence in an industry. Hypothesizes that the analysis of strategic groups is only meaningful when it is determined that the groupings obtained are not random events within a particular industry. Uses multivariate statistical tests to determine the stable sub‐periods, the strategic groups, and their dynamic characteristics over the years. Applies this technique to the Spanish banking sector and detects a relative intra‐industrial instability, and a significant change in the number and strategy of the identified groups with the passing of time.

Details

International Journal of Bank Marketing, vol. 17 no. 5
Type: Research Article
ISSN: 0265-2323

Keywords

Article
Publication date: 1 April 1998

Francisco José Más Ruíz

The analysis of strategic groups has important implications for marketing in order to identify a firm’s competitive position. Aims to analyse the development of the competence in…

Abstract

The analysis of strategic groups has important implications for marketing in order to identify a firm’s competitive position. Aims to analyse the development of the competence in an industry. Hypothesizes that the analysis of strategic groups is only meaningful when it is determined that the groupings obtained are not random events within a particular industry. Uses multivariate statistical tests to determine the stable sub‐periods, the strategic groups, and their dynamic characteristics over the years. Applies this technique to the Spanish banking sector and detects a relative intra‐industrial instability, and a significant change in the number and strategy of the identified groups with the passing of time.

Details

European Journal of Marketing, vol. 32 no. 3/4
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 27 August 2019

Ofer Meilich

The purpose of this paper is to review, integrate and extend the methods for constructing and interpreting a strategic groups map. A strategic groups map is a visualization tool…

2478

Abstract

Purpose

The purpose of this paper is to review, integrate and extend the methods for constructing and interpreting a strategic groups map. A strategic groups map is a visualization tool for capturing the essence of the competitive landscape in an industry: extent of competition between and among strategic groups, mobility barriers, available niches, positioning and industry dynamics.

Design/methodology/approach

This paper extends Porter’s (1980, pp. 152-155) original prescriptions by reviewing the research on strategic groups in the almost 40 years since Porter’s contribution and by amalgamation of practitioners’ uncodified practices.

Findings

The process for constructing a strategic groups map consists of five steps: first, define the industry; second, identify strategic characteristics that distinguish between groups; third, divide firms into groups; forth, select the two main dimensions of the map, and draw the map; and five, interpret the map. Specific instructions are provided for practitioners and academic researchers. Several examples of strategic groups maps illustrate this. Ways to interpret the maps are discussed, followed by limitations and conclusion.

Originality/value

Though the topic of strategic groups has been widely researched since the 1980s, there has been very little done in the area of mapping these groups, leaving scholars of businesses and industries with few directions for constructing strategic groups maps. To fill this gap, a structured process for constructing and interpreting a strategic groups map is provided.

Details

Journal of Strategy and Management, vol. 12 no. 4
Type: Research Article
ISSN: 1755-425X

Keywords

Book part
Publication date: 20 June 2005

Noël Houthoofd and Aimé Heene

The paper describes six major approaches within strategic groups research: the industrial organization perspective (the IO-view), the strategic choice perspective, the strategy…

Abstract

The paper describes six major approaches within strategic groups research: the industrial organization perspective (the IO-view), the strategic choice perspective, the strategy types perspective, the cognitive perspective, the customer perspective, and the business definition perspective. The two most promising perspectives to make real advances in the strategic management discipline seem to be the cognitive view and the business definition perspective. The purpose of a grouping based on business definitions is to provide an insight, as objective as possible, of the industry’s substructure which also corroborates with the cognitive maps of the industry which the CEOs have in mind. From a practical point of view, the classification of firms in groups based on commonality in business definition (buyer scope, product scope, geographical scope and degree of vertical integration), allows managers to compare their own firms with comparable firms (the firms within the same group). The research concerning strategic groups in the Belgian beer brewing sector and the Belgian electrical wholesale sector is presented. The major problems within the strategic groups research are discussed.

Details

Competence Perspectives on Managing Interfirm Interactions
Type: Book
ISBN: 978-0-76231-169-9

Abstract

Details

Review of Marketing Research
Type: Book
ISBN: 978-0-85724-723-0

Book part
Publication date: 31 July 2014

G. Tyge Payne, Miles A. Zachary and Matt LaFont

This chapter acknowledges the difficulties in the empirical study of social ventures – broadly defined as market-driven ventures that produce social change – that arise from the…

Abstract

Purpose

This chapter acknowledges the difficulties in the empirical study of social ventures – broadly defined as market-driven ventures that produce social change – that arise from the vast differences among social venture firms in terms of missions, goals, identities, strategies, and structures. In an effort to improve research in this area and advance the field of social entrepreneurship, the authors advocate approaching social ventures from a configurational perspective.

Design/methodology

This chapter begins with a discussion of what social ventures are and why organizational configurations – sets of firms that are similar across key characteristics – may be an appropriate perspective to utilize. Then, two methods – cluster analysis and set-theoretic analysis – are discussed in detail as ways to approach the study of social venture configurations. Details include descriptions of the techniques, instructions for use, examples, and limitations for each.

Implications

This chapter identifies research opportunities using configurations approaches in social venture research. Substantial possibilities for multilevel and temporally based research are discussed in depth.

Originality/value

A configurational approach can address the incongruence and non-findings in current social venture research and offers new opportunities for future research.

Details

Social Entrepreneurship and Research Methods
Type: Book
ISBN: 978-1-78441-141-1

Keywords

Article
Publication date: 9 May 2022

Gabriel Penagos-Londoño, Felipe Ruiz-Moreno and Ricardo Sellers-Rubio

One of the main difficulties for wine managers is understanding and interpreting how some strategies and company behaviours could affect firms’ performance. This study aims to…

Abstract

Purpose

One of the main difficulties for wine managers is understanding and interpreting how some strategies and company behaviours could affect firms’ performance. This study aims to contribute to improve these concerns by examining the evolution of the competitive wine industry structure over time using the strategic group membership dynamics approach.

Design/methodology/approach

This study empirically analyses a data set spanning the period 2004–2014 to identify the strategic groups in the Spanish wine industry and to model their evolution over time. A time inhomogeneous hidden Markov model (HMM) is used for this purpose.

Findings

Three strategic groups are identified: Young Makers, Quality Lovers and Major Players. Young Makers are small wineries that produce low-quality wines. They are not part of a collective brand – Protected Designation of Origin – and do not invest in marketing campaigns. Quality Lovers produce the highest quality wines but offer a narrow assortment. They invest modestly in advertising, and most of them belong to a Protected Designation of Origin. Major Players produce medium-quality wines, offer a wide assortment and invest heavily in advertising. The groups seem stable over time.

Practical implications

The results show that strategic group analysis can be used to identify and compare patterns of strategic activity within the wine industry, providing a better understanding of the competitive environment.

Originality/value

No previous studies have analysed the competitive structure of the Spanish wine industry. This study delineates the structure of this industry using strategic groups, which is supported by a valid econometric model. Therefore, from a theory base perspective, this study adds new evidence to the stream of research on strategic groups by investigating their evolution over time in the wine industry and the effect of strategic group membership on performance.

Details

International Journal of Wine Business Research, vol. 35 no. 1
Type: Research Article
ISSN: 1751-1062

Keywords

Article
Publication date: 1 October 1994

David A. Edgar, David L. Litteljohn and Myrtle L. Allardyce

Short breaks are one important segment of the overall tourism market.They provide a distinct market sector with, it appears, specialcompetitive strategies. While the growth and…

1483

Abstract

Short breaks are one important segment of the overall tourism market. They provide a distinct market sector with, it appears, special competitive strategies. While the growth and value of this market sector is undisputed, little attention has been paid to the strategic nature of short break provision, or the potential of movement in strategic space. Using data gathered from personal interviews and applying the concept of strategic group clusters and strategic space, explores strategy and performance differences of companies operating in the UK short break market. Examines correlation between structural variables of market scope, company size; and sources of competitive advantage in relation to prime strategies adopted. Draws conclusions with regard to shifts in strategic space for performance enhancement, and potential future market developments.

Details

International Journal of Contemporary Hospitality Management, vol. 6 no. 5
Type: Research Article
ISSN: 0959-6119

Keywords

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