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The societal role of universities (u-pillar) is a long-standing discussion dividing the education researchers worldwide. Entering the sphere of the eminent Nordic education model (NEM), we aim at grasping its contemporaneity with regard to social value creation (SVC) and to the promotion of equality in education (EiE).

A theoretical review of literature revisits the foundations of the NEM in the light of the postmodern education challenges and the inherent governance practices of higher education institutions (HEIs) in the global eduscape.

One of the oldest HEIs in Denmark, Niels Brock Copenhagen Business College (NBCBC), is here instrumentalized as the target case research. The latter exhibited a sophisticated educational design, oriented toward digital apprenticeship and cumulative proximity to the students’ population of both national and international cohorts.