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Expert briefing
Publication date: 26 April 2024

South-east Asia maintained its position as the largest recipient (40%) of China’s total Asia-Pacific engagement, which was valued at USD14.8bn, up USD12.4bn from 2022. In recent…

Expert briefing
Publication date: 20 June 2023

However, as the major technology producers attempt to diversify and reconfigure their supply chains -- particularly to redirect investment away from China -- interest in…

Expert briefing
Publication date: 12 October 2023

Regional governments have been aware of this trend since 2021, but efforts to counter it have been episodic and inadequate.

Expert briefing
Publication date: 9 May 2023

The Philippines and other South-east Asian countries are keen on adding nuclear to their energy mixes. Geopolitics is a key factor in their efforts to realise this ambition, with…

Executive summary
Publication date: 19 May 2023

SOUTH-EAST ASIA: Row shows maritime entanglement

Details

DOI: 10.1108/OXAN-ES279191

ISSN: 2633-304X

Keywords

Geographic
Topical
Executive summary
Publication date: 6 September 2023

SOUTH-EAST ASIA: Japan's regional engagement will grow

Details

DOI: 10.1108/OXAN-ES281754

ISSN: 2633-304X

Keywords

Geographic
Topical
Article
Publication date: 20 March 2024

Verdiana Giannetti, Jieke Chen and Xingjie Wei

Anecdotal evidence suggests that casting actors with similar facial features in a movie can pose challenges in foreign markets, hindering the audience's ability to recognize and…

Abstract

Purpose

Anecdotal evidence suggests that casting actors with similar facial features in a movie can pose challenges in foreign markets, hindering the audience's ability to recognize and remember characters. Extending developments in the literature on the cross-race effect, we hypothesize that facial similarity – the extent to which the actors starring in a movie share similar facial features – will reduce the country-level box-office performance of US movies in East and South-East Asia (ESEA) countries.

Design/methodology/approach

We assembled data from various secondary data sources on US non-animation movies (2012–2021) and their releases in ESEA countries. Combining the data resulted in a cross-section of 2,616 movie-country observations.

Findings

Actors' facial similarity in a US movie's cast reduces its box-office performance in ESEA countries. This effect is weakened as immigration in the country, internet penetration in the country and star power increase and strengthened as cast size increases.

Originality/value

This first study on the effects of cast's facial similarity on box-office performance represents a novel extension to the growing literature on the antecedents of movies' box-office performance by being at the intersection of the two literature streams on (1) the box-office effects of cast characteristics and (2) the antecedents, in general, of box-office performance in the ESEA region.

Details

International Marketing Review, vol. 41 no. 2
Type: Research Article
ISSN: 0265-1335

Keywords

Graphic analysis
Publication date: 3 October 2023

Public attitudes on climate-related matters vary across the region

Expert briefing
Publication date: 18 March 2024

The visit was especially notable in light of the tough measures the United States adopted to promote democracy in Bangladesh ahead of the January general election, and…

Expert briefing
Publication date: 24 November 2023

Rerouting of capital flows follows not only global supply chain realignment away from China but also Taipei’s New Southbound Policy (NSP), which will facilitate Taiwanese…

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