Search results
1 – 1 of 1
Article
Publication date: 20 November 2017
Alistair Moir, Eve Read and Sophie Towne
This paper aims to describe the archival holdings of the History of Advertising Trust Archives as a potential resource for marketing historians.
1422
Abstract
Purpose
This paper aims to describe the archival holdings of the History of Advertising Trust Archives as a potential resource for marketing historians.
Findings
This paper provides a description of the History of Advertising Trust Archives and their value for marketing historians.
Originality/value
The paper introduces the History of Advertising Trust Archives to the readers of the Journal of Historical Research in Marketing.
Details
Journal of Historical Research in Marketing, vol. 9 no. 4
Type: Research Article
ISSN: 1755-750X
Keywords
1 – 1 of 1