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Article
Publication date: 20 November 2017

Alistair Moir, Eve Read and Sophie Towne

This paper aims to describe the archival holdings of the History of Advertising Trust Archives as a potential resource for marketing historians.

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Abstract

Purpose

This paper aims to describe the archival holdings of the History of Advertising Trust Archives as a potential resource for marketing historians.

Findings

This paper provides a description of the History of Advertising Trust Archives and their value for marketing historians.

Originality/value

The paper introduces the History of Advertising Trust Archives to the readers of the Journal of Historical Research in Marketing.

Details

Journal of Historical Research in Marketing, vol. 9 no. 4
Type: Research Article
ISSN: 1755-750X

Keywords

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