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Article
Publication date: 16 December 2022

Sarah AlShamali and Shihanah AlMutairi

This paper aims to investigate the donor characteristics of Muslim donors and fills the gap by empirically surveying Muslim donors from Kuwait. The authors believe their…

Abstract

Purpose

This paper aims to investigate the donor characteristics of Muslim donors and fills the gap by empirically surveying Muslim donors from Kuwait. The authors believe their sample choice to be of importance due to the stark contrast between the Kuwaiti and Asian environment, of which much of the literature’s findings on Muslim donor behavior was based on.

Design/methodology/approach

The characteristics studied include demographics, socioeconomics, individual attitudes, trust perceived generosity among others identified in the literature. Data was gathered by disseminating 320 surveys to better understand which variables have significant influence on an individual’s charity behavior. Statistical analysis using regression method was used to analyze the data.

Findings

The findings report that fundraising campaigns, perceived financial security are significant and there is also a significant association between certain charity activities and gender. The findings have implications on market segmentation and promotional strategies aimed toward similar donor profiles and for the charities soliciting Zakat who are based in the Gulf Cooperation Council region.

Originality/value

The contributions of this manuscript further the knowledge of donor behavior and thus enrich the body of work within research that explores the role of marketing in philanthropic and non-profit organizations. This study provides deeper insights into the Muslim’s donor behavior and from a managerial standpoint, facilitates on how to target them effectively when soliciting donations or raising funds for campaigns within Muslim communities, an area that has received little attention from research investigating marketing for nonprofit organizations.

Details

Journal of Islamic Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 24 August 2020

Shihanah Almutairi, Michael Heller and Dorothy Yen

This paper addresses the clustering of several Arab states on Hofstede's national culture dimensions and its implications for international firms targeting the Middle East…

Abstract

Purpose

This paper addresses the clustering of several Arab states on Hofstede's national culture dimensions and its implications for international firms targeting the Middle East and North African (MENA) region. It is imperative to distinguish the region's various national cultures, in order to enable enhanced segmenting strategies. The authors argue that reexamining the Arab states' national cultures can provide interested firms with a better understanding of their differences and similarities, so as to appropriately adjust their products and services to better serve their consumers.

Design/methodology/approach

Hofstede's Values Survey Module 2013 (VSM 13) questionnaire is employed. In total, 1400 surveys were disseminated to all the Arab states, 200 for each country.

Findings

find evidence that national cultural differences do exist for Arab states and discuss implications toward international firms expanding in the region.

Originality/value

Empirical contributions include the dissemination and translation of Hofstede's national culture survey, the VSM 13, on seven Arab states: Kuwait, the Kingdom of Saudi Arabia (KSA), the United Arab Emirates (UAE), Lebanon, Iraq, Libya and Egypt. Second, the VSM 13 survey measured the Arab states on two more dimensions which had not been previously measured before the present study's investigation. Last, the theoretical contribution of the present study offers empirical evidence that the MENA region's national culture profiles differ on all dimensions, and as such its findings are seen as an extension and validation of Hofstede's national culture theory.

Details

Cross Cultural & Strategic Management, vol. 28 no. 1
Type: Research Article
ISSN: 2059-5794

Keywords

Article
Publication date: 13 November 2017

Shihanah Mohammad AlMutairi and Dorothy Yen

The purpose of this study is to measure the Arab States? innovation and imitation levels to understand the factors affecting their diffusion processes. The authors argue…

401

Abstract

Purpose

The purpose of this study is to measure the Arab States? innovation and imitation levels to understand the factors affecting their diffusion processes. The authors argue that sampling Arab States provides the literature on international diffusion with the ability to contrast between developing and developed countries regarding the diffusion process and to represent a different region with different characteristics both economic and cultural. As such, the authors investigated the diffusion patterns of seven Arab States, namely, Kuwait, the Kingdom of Saudi Arabia (KSA), the United Arab Emirates, Lebanon, Iraq, Libya and Egypt.

Design/methodology/approach

The present study mapped the respective Arab States’ diffusion patterns by applying the Bass model on their mobile cellular subscriptions data.

Findings

The paper’s contributions include estimating the Arab States diffusion patterns and distinguishing them according to their innovation and imitation coefficients. Findings indicate Kuwait and Libya as the most innovative countries, whereas Egypt and Lebanon ranked as laggards. The present study also reviewed each Arab State’s telecommunication sector which provided a theoretical interpretation for the differences found in their diffusion patterns.

Originality/value

The paper extends diffusion theory to encompass a region otherwise excluded from the literature’s generalizable findings. The present study’s sampling of countries from the Middle East and North African region and subsequent findings provide a stronger basis to draw empirical generalizations about international product diffusion process than previously suggested by the literature.

Details

The Bottom Line, vol. 30 no. 4
Type: Research Article
ISSN: 0888-045X

Keywords

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