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An official destination website (ODW) is a key component for tourist’s decision-making processes. ODW acts as a direct channel where users may share experiences and opinions about previous or future travels. At the same time, it drives user participation in destination branding activities. In this context, it is crucial to identify how the destination website, using Web 2.0 technologies, could motivate user’s participation with the brand. The purpose of this paper is to propose and evaluate a model that posits the destination website quality as a determinant factor to predict users’ attitudes toward the website and their willingness to participate in co-creation experiences.

Using a combined qualitative and quantitative method, this paper provides an exploratory research that examines the role of destination website quality on attitudes toward the website and the willingness to participate in online co-creation experiences.

Findings confirm that there is a direct and significant relationship between website quality, attitudes toward the website and willingness to participate in online co-creation experiences. Moreover, attitudes toward the website partially mediate relationships between destination website quality and willingness to participate in online co-creation experiences.

The literature of value co-creation is trying to identify which factors drive consumer’s participation with brands across different consumption contexts. This study provides evidence that confirms, from a tourism destination website point of view, that website quality is one of these key factors that motives user’s co-creation with a destination.

This study aims to investigate how feelings for a country influence visitation to conflict-ridden destinations. It also examines the moderating effect of communications – news about terror or pictures of the place’s attractions – and whether the pictures counteract the damaging news.

This study examines the influence that feelings for a country have on visitation intentions, via the destination’s perceived risk and overall image. Furthermore, an experimental design is used to test the moderating influence of two communications stimuli. The sample consists of 309 individuals from the USA who were randomly exposed to various stimuli.

The findings confirm that feelings for the country shape risk perceptions, overall destination image and visitation intentions. Communications moderate the influence of these emotions. In addition, pictures of the destination’s attractions mitigate the adverse effect of negative news.

The investigation focuses on Turkey, a popular tourist destination, despite being subject to biases due to its geopolitical situation and ongoing armed conflict. The findings suggest that conflict-ridden destination managers should understand and use emotions, distinguishing between country and destination, while emphasizing the place’s attractions with visual communications to counter negative country reports.

This research contributes a comprehensive model that explains the impact that feelings for a country have on visitation decisions, highlighting the mediating role of risk perceptions and destination image. Furthermore, the study underlines the moderating role of communications, both positive and negative, that shape the effect of the emotions on the studied variables.