Search results

1 – 4 of 4
Article
Publication date: 1 January 2024

Sandeep Kumar Singh, Amit Singh, Mamata Jenamani and Nripendra P. Rana

As an emerging technology, Radio Frequency IDentification (RFID) and blockchain have the potential to disrupt many areas of business and social structure. However, it is loaded…

Abstract

Purpose

As an emerging technology, Radio Frequency IDentification (RFID) and blockchain have the potential to disrupt many areas of business and social structure. However, it is loaded with significant technical, social, legal, financial and ethical complications that bring difficulty in its widespread use within the public distribution system (PDS). This research aims to analyze the barriers to integrated RFID and blockchain adoption in developing countries' PDS. Furthermore, this study also aims to validate the proposed framework against the Indian PDS.

Design/methodology/approach

The proposed framework consists of 10 potential barriers to integrated RFID and blockchain adoption. To identify the barriers, this study referred to the extant literature followed by consultations with domain experts. This study prepared the DEMATEL-based questionnaires, collected the data from four domain experts and analyzed them using an integrated Grey-DEMATEL approach.

Findings

The obtained results provide a precise list of barriers and the correlations among them. From the results, it is concluded that the unavailability of a skilled workforce at affordable cost, lack of knowledge about privacy level and unclear return on investment and benefits are the most critical blockchain adoption barriers in the context of Indian PDS.

Originality/value

This research proposes a framework consisting of 10 integrated RFID and blockchain adoption barriers in relation to Indian PDS. It also proposes a method for analyzing causal interrelationships between the barriers while allowing for data input from domain experts. Consequently, the framework is capable of coping with experts' biases and data scarcity.

Details

Journal of Enterprise Information Management, vol. 37 no. 2
Type: Research Article
ISSN: 1741-0398

Keywords

Article
Publication date: 20 March 2024

Amit Kumar, Saurav Snehvrat, Prerna Kumari, Priyanka Priyadarshani and Preyaan Ray

Corporate social responsibility (CSR) is viewed as a differentiating strategy that wins over stakeholders’ confidence. Due to the potential strategic and positive effects on…

Abstract

Purpose

Corporate social responsibility (CSR) is viewed as a differentiating strategy that wins over stakeholders’ confidence. Due to the potential strategic and positive effects on businesses, the study of CSR and its relationship to competitiveness has gained relevance. While studies have examined the impact of CSR activities on firm competitiveness, the findings so far remain contradictory. Further research on the underlying processes/mechanisms that explain how CSR contributes to competitiveness remains scarce. Accordingly, this study aims to look into the link between CSR and competitiveness with a focus on Asian business and management studies.

Design/methodology/approach

By using a bibliometric approach, this paper aims to provide a review of the state-of-the-art research on the linkage between CSR and competitiveness in Asian context. The sample for this research included all 538 studies from the period of 2001–2023 in the Scopus database. A bibliometric study included both co-occurrence and co-citation analysis.

Findings

The study’s findings made significant contributions by identifying seven distinct clusters of co-occurrences. Using co-citation, three journals-based co-citation clusters and another three authors-based co-citation clusters are identified. The findings show how processes/mechanisms such as – accountability, multi-stakeholder dialogue/engagement, resource generation, emphasizing sustainable development goals and emerging markets, redefining strategy, cultivating value/vision and CSR leadership – are increasing in importance.

Practical implications

Overall, the authors argue that CSR-led competitiveness is indeed one of the key drivers for improved sustainability performance of a firm.

Originality/value

Based on findings, a conceptual framework has been proposed highlighting different processes and mechanisms that influence the CSR-led competitiveness – outcomes relationship.

Details

Journal of Asia Business Studies, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1558-7894

Keywords

Article
Publication date: 16 February 2024

Sandeep Jagani, Vafa Saboorideilami and Saraf Tarannum

This study aims to investigate the conditional relationships among sustainability implementation, brand awareness, brand attitude and brand loyalty through the lens of…

Abstract

Purpose

This study aims to investigate the conditional relationships among sustainability implementation, brand awareness, brand attitude and brand loyalty through the lens of transformative service research (TSR). The research also aims to explain how brand loyalty moderates the mediated effect of brand awareness and attitude in the context of social and environmental sustainability initiatives.

Design/methodology/approach

Using both primary and secondary data sources from 31 prominent service companies and their 6,891 customers, this paper investigates the impact of sustainability practices and brand awareness on customer attitude. The paper also examines the moderated mediation effect of brand loyalty, explaining how it alters brand attitudes in the context of sustainability implementation. Finally, the study conducts a comparative analysis of how environmental and social shape brand attitudes in loyal customers.

Findings

Sustainability implementation has a negative impact on both brand awareness and customer attitude. However, this negative influence is mitigated for highly brand-loyal customers, resulting in a positive brand attitude. Further, the comparative analysis reveals that social implementation positively influences brand attitude in high-loyalty contexts.

Research limitations/implications

This research uses subjective judgments of researchers regarding companies’ sustainability practices, combining them with customer attitudes gathered through survey questionnaires. Additionally, the data set comprises data from 31 large service companies, potentially limiting the generalizability of findings to large service companies. Nevertheless, this paper extends TSR into the realm of sustainability and branding.

Practical implications

The positive outcomes of sustainability implementation practices are most pronounced when customer loyalty toward a brand is strong. Social implementation has a more potent effect on brand attitude, particularly among loyal customers. Companies can tailor their sustainability efforts more effectively.

Originality/value

With the lens of TSR, this research deepens our understanding of how sustainability affects consumer psychology but also offers a methodological advancement by using advanced statistical models and a variety of data sources. The distinctiveness of this research is also highlighted in the examination of how environmental and social sustainability initiatives influence brand attitude, especially among customers who exhibit strong brand loyalty.

Details

Journal of Services Marketing, vol. 38 no. 3
Type: Research Article
ISSN: 0887-6045

Keywords

Article
Publication date: 23 January 2024

Charanjit Singh and Davinder Singh

Industrialisation has contributed to global environmental problems, especially in developed countries, but increasingly so in developing ones as well. The rising public concern…

Abstract

Purpose

Industrialisation has contributed to global environmental problems, especially in developed countries, but increasingly so in developing ones as well. The rising public concern for the natural environment is compelling business entities to revise their business models towards green lean (GL) management. Most manufacturing firms have realised that GL implementation is a critical factor that drives their success. Therefore, keeping in view the above said aspects, the purpose of this paper is to empirically assess the complementary impact of GL practices on environmental performance.

Design/methodology/approach

Data from a sample of 124 Indian manufacturing industries are analysed using a structural equation modelling technique.

Findings

Evidence suggests that GL practices such as top management commitment, government support, human resource management, health and safety of employees and public pressure and legislature have significantly positive effect on environmental performance of manufacturing industries.

Research limitations/implications

The sample is limited to Indian manufacturing industries situated in northern region, with a low response rate.

Practical implications

Successful implementations of GL practices can lead to improved environmental performance. Manufacturing industries within emerging economies like India can improve on their GL practices by incorporating these findings into their business models, while research could be guided to focus their inquiries on this and related genres of scholarly work.

Originality/value

To the best of the authors’ knowledge, this study is one of the first to empirically assess the complementary impact of GL practices on environmental performance within the Indian context.

1 – 4 of 4