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Open Access

Abstract

Details

Strategy & Leadership, vol. 47 no. 4
Type: Research Article
ISSN: 1087-8572

Open Access
Article
Publication date: 6 February 2019

Rudolf Freytag

The author presents a tried-and-tested strategy for how startups can systematically and efficiently negotiate partnerships with established companies.

8182

Abstract

Purpose

The author presents a tried-and-tested strategy for how startups can systematically and efficiently negotiate partnerships with established companies.

Design/methodology/approach

The concept consists of three elements: strategic balance, stakeholder alignment, and negotiation space. Real-world examples illustrate how this strategy can be applied.

Findings

The “strategic balance” element weighs the strategic benefits of the partnership against the strategic costs. This determines the negotiation strategy. The “stakeholder alignment” element gives due consideration to the interests and priorities of all stakeholder groups. Lastly, the “negotiation space” element is instrumental in streamlining the negotiations by focusing on the issues that are actually negotiable.

Practical implications

The concept can generally be applied to all aspects of negotiations between startups and established companies and has a long and proven track record in the real world. The issue of strategic balance in particular is useful in recognizing the strategic costs, which are sometimes hard to discern and only manifest themselves down the road, and comparing them with the strategic benefits, which are frequently obvious. A careful stakeholder alignment increases the chance that negotiations will succeed while building a foundation for constructive collaboration in the eventual partnership.

Originality/value

Startups that use this tried-and-tested strategy have a tool that can help them systematically and efficiently negotiate partnerships with established companies. The tool also helps the partners recognize early on whether negotiations actually have any prospect for success. The concept can also serve as a guideline for a corporate in negotiating a successful partnership with a startup.

Details

Strategy & Leadership, vol. 47 no. 1
Type: Research Article
ISSN: 1087-8572

Keywords

Content available
Article
Publication date: 28 February 2019

Robert M. Randall

359

Abstract

Details

Strategy & Leadership, vol. 47 no. 1
Type: Research Article
ISSN: 1087-8572

Content available
Article
Publication date: 23 July 2019

Robert M. Randall

278

Abstract

Details

Strategy & Leadership, vol. 47 no. 4
Type: Research Article
ISSN: 1087-8572

Content available
Article
Publication date: 23 July 2019

Larry Goodson

293

Abstract

Details

Strategy & Leadership, vol. 47 no. 4
Type: Research Article
ISSN: 1087-8572

Article
Publication date: 1 June 1998

Cassandra M. Porter

Provides background to the Dada movement, founded by expatriates mainly from Europe in the period from the middle to the end of World War I; and gives guidance on developing a…

1132

Abstract

Provides background to the Dada movement, founded by expatriates mainly from Europe in the period from the middle to the end of World War I; and gives guidance on developing a collection of works covering Dadaism.

Details

Collection Building, vol. 17 no. 2
Type: Research Article
ISSN: 0160-4953

Keywords

Article
Publication date: 1 April 1949

It has often been said that a great part of the strength of Aslib lies in the fact that it brings together those whose experience has been gained in many widely differing fields…

Abstract

It has often been said that a great part of the strength of Aslib lies in the fact that it brings together those whose experience has been gained in many widely differing fields but who have a common interest in the means by which information may be collected and disseminated to the greatest advantage. Lists of its members have, therefore, a more than ordinary value since they present, in miniature, a cross‐section of institutions and individuals who share this special interest.

Details

Aslib Proceedings, vol. 1 no. 4
Type: Research Article
ISSN: 0001-253X

Article
Publication date: 1 January 1954

Aarhus Kommunes Biblioteker (Teknisk Bibliotek), Ingerslevs Plads 7, Aarhus, Denmark. Representative: V. NEDERGAARD PEDERSEN (Librarian).

Abstract

Aarhus Kommunes Biblioteker (Teknisk Bibliotek), Ingerslevs Plads 7, Aarhus, Denmark. Representative: V. NEDERGAARD PEDERSEN (Librarian).

Details

Aslib Proceedings, vol. 6 no. 1
Type: Research Article
ISSN: 0001-253X

Article
Publication date: 1 August 2000

Yukihiro Ikeda

Considers a Wirkungsgeschichte of Hermann Heinrich Gossen, focusing on the reactions of the three stars of the Marginal Revolution: William Stanley Jevons, Léon Walras and Carl…

Abstract

Considers a Wirkungsgeschichte of Hermann Heinrich Gossen, focusing on the reactions of the three stars of the Marginal Revolution: William Stanley Jevons, Léon Walras and Carl Menger. Although Hermann Heinrich Gossen is today known as one of the forerunners of the Marginal Revolution, it was only in 1879 that Jevons mentioned him in the second edition of the Theory of Political Economy, which contributed greatly toward making Gossen’s name known among English‐speaking readers. Later, in 1885, Walras wrote a famous article in the Journal des Economistes, entitled “Un économiste inconnu: Hermann‐Henri Gossen”. Investigates a Wirkungsgeschichte of Gossen, an ignored German mathematical economist.

Details

Journal of Economic Studies, vol. 27 no. 4/5
Type: Research Article
ISSN: 0144-3585

Keywords

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