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The author presents a tried-and-tested strategy for how startups can systematically and efficiently negotiate partnerships with established companies.
Abstract
Purpose
The author presents a tried-and-tested strategy for how startups can systematically and efficiently negotiate partnerships with established companies.
Design/methodology/approach
The concept consists of three elements: strategic balance, stakeholder alignment, and negotiation space. Real-world examples illustrate how this strategy can be applied.
Findings
The “strategic balance” element weighs the strategic benefits of the partnership against the strategic costs. This determines the negotiation strategy. The “stakeholder alignment” element gives due consideration to the interests and priorities of all stakeholder groups. Lastly, the “negotiation space” element is instrumental in streamlining the negotiations by focusing on the issues that are actually negotiable.
Practical implications
The concept can generally be applied to all aspects of negotiations between startups and established companies and has a long and proven track record in the real world. The issue of strategic balance in particular is useful in recognizing the strategic costs, which are sometimes hard to discern and only manifest themselves down the road, and comparing them with the strategic benefits, which are frequently obvious. A careful stakeholder alignment increases the chance that negotiations will succeed while building a foundation for constructive collaboration in the eventual partnership.
Originality/value
Startups that use this tried-and-tested strategy have a tool that can help them systematically and efficiently negotiate partnerships with established companies. The tool also helps the partners recognize early on whether negotiations actually have any prospect for success. The concept can also serve as a guideline for a corporate in negotiating a successful partnership with a startup.
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Provides background to the Dada movement, founded by expatriates mainly from Europe in the period from the middle to the end of World War I; and gives guidance on developing a…
Abstract
Provides background to the Dada movement, founded by expatriates mainly from Europe in the period from the middle to the end of World War I; and gives guidance on developing a collection of works covering Dadaism.
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It has often been said that a great part of the strength of Aslib lies in the fact that it brings together those whose experience has been gained in many widely differing fields…
Abstract
It has often been said that a great part of the strength of Aslib lies in the fact that it brings together those whose experience has been gained in many widely differing fields but who have a common interest in the means by which information may be collected and disseminated to the greatest advantage. Lists of its members have, therefore, a more than ordinary value since they present, in miniature, a cross‐section of institutions and individuals who share this special interest.
Aarhus Kommunes Biblioteker (Teknisk Bibliotek), Ingerslevs Plads 7, Aarhus, Denmark. Representative: V. NEDERGAARD PEDERSEN (Librarian).
Considers a Wirkungsgeschichte of Hermann Heinrich Gossen, focusing on the reactions of the three stars of the Marginal Revolution: William Stanley Jevons, Léon Walras and Carl…
Abstract
Considers a Wirkungsgeschichte of Hermann Heinrich Gossen, focusing on the reactions of the three stars of the Marginal Revolution: William Stanley Jevons, Léon Walras and Carl Menger. Although Hermann Heinrich Gossen is today known as one of the forerunners of the Marginal Revolution, it was only in 1879 that Jevons mentioned him in the second edition of the Theory of Political Economy, which contributed greatly toward making Gossen’s name known among English‐speaking readers. Later, in 1885, Walras wrote a famous article in the Journal des Economistes, entitled “Un économiste inconnu: Hermann‐Henri Gossen”. Investigates a Wirkungsgeschichte of Gossen, an ignored German mathematical economist.
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