Search results

Little notice has been taken in recent years of the phenomenon of involuntary unemployment. Neglect of Keynes' concept was understandable during the prosperous 1950s and early 1960s but its neglect since that time reflects the persuasiveness of the marriage which has been effected between the job search models of household behaviour and models of rational expectations responses to inflation. The joining of these models has provided a rationale for the notion that there is an equilibrium level of unemployment toward which the economy tends. This perspective presents several problems which come into focus when the analysis is examined within the framework of Keynes' concept of involuntary unemployment, his perception of the relationship between real and money wages and his labour supply function.

Presents a simple model whose objective is to utilize existing and ongoing survey data in order to allow the advertising manager to segment the market in an optimum way. Shows how segmenting the market in such a way maximizes the budgetary constraints of the advertising manager.

Develops a model incorporating expected market potential derived from customers' purchasing expectations. Suggests that this can be used as a basis for advertising strategies. Claims to present a movement towards the ideal of marginal returns from marginal advertising outlays.

Well‐founded complaint has recently been made concerning the characters of the various forms of “candy,” or, as we should term them, “sweets,” that are manufactured in great quantities in the United States.

Proposes an alternative approach to understanding personal selling performance based on personal construct psychology, a cognitively based personality paradigm, originally formulated in clinical psychology by George Kelly. Explains how personal construct psychology theory (PCT), which reflects a constructivist epistemology, provides a conceptual framework for understanding and predicting sales performance. Demonstrates how PCT can be integrated with existing theoretical models of sales performance by suggesting a series of research propositions which can be tested using a number of different research methodologies. Considers research and practical implications.

“The Hospital” observes that with the establishment by numerous investigations of the paramount importance of those ingredients of diet which are known as vitamines (and especially so in the case of the young, both of the human species and of animals) has come as a natural consequence a critical attitude towards many articles of infant and adult dietary which have hitherto been taken on trust. In a recently published research, or series of researches, conducted at the Lister Institute by Dr. HARRIETTE CHICK, and other workers, and published in the “Lancet,” some very important new facts are disclosed concerning the vitamine content of various common articles of diet. And the application of this work, and of other recent researches along the same lines, is discussed in the same journal by Dr. E. A. BARTON, medical officer to the infant department of University College Hospital, who touches also on the economic aspects of the results of these researches. Those who have followed the progress of recent medical thought on vitamines are aware that these peculiar substances, present only in the most minute quantities in fresh animal and vegetable foods, are of varying natures, as well as of varying quantity, in different foodstuffs. Some of the most important are those which ward off scurvy. Their total absence, or relative insufficiency, in the diet of man or animals is followed, sooner or later, by the symptoms, more or less severe, and not always easily recognisable in mild cases, of that peculiar disease. The conclusions reached appear, on the evidence offered, to be valid.

Business‐to‐business international Internet marketing is one of the key drivers in sustaining an organisation’s competitive advantage. The challenge for organisations today is to understand the factors that play a critical role in utilising Internet capabilities and their implications on business strategic objectives to enable them to compete successfully in the electronic age. Proposes 33 critical factors classified into five categories and validated empirically through a sample of 123 UK companies. Discusses the significance, importance and implications for each category and makes recommendations.

The purpose of this paper is to reflect on the development and progression of the International Journal of Pharmaceutical and Healthcare Marketing and include comments on its future direction.

The paper takes the approach of an essay format.

The journal has published key papers in pharmaceutical and healthcare research and continues to develop an interdisciplinary character with contributions from scholarly and practice‐oriented sources.

The paper provides a contemporary appraisal of the status and positioning of the journal.

To provide the foundation for further research and good practice in benchmarking since it combines the best aspects of traditional and new internet marketing activities.

A methodological triangulation approach has been adopted that uses secondary data, a mail questionnaire survey, and case studies, to collect quantitative and qualitative data. The answers of each respondent were coded into the statistical package for social science (SPSS). Frequency analysis was used for data reduction purposes and to develop an overall understanding of the survey responses and a general picture of how the sample group has responded. The initial analysis used descriptive analysis for the whole sample. Furthermore, factor, regression and path analysis were used to study the research variables and their relationships.

Identification of business‐to‐business international internet marketing (B2B IIM) critical success factors (CSF) by a holistic literature review and a series of statistical and qualitative analysis of the relevant data. Provides information and valuable insights into the marketers' acceptance of the internet for B2B marketing activities. It has also tested the validity of the TAM and IDT in the domain of internet environment.

B2B IIM is an area of research where theory is still inadequate. This study is limited by its cross sectional nature. An additional limitation of the study is the reliance on the subjective, self‐report indicators to measure the research constructs in the survey questionnaire. Another limitation to this study is in representativeness and generlisability issues.

In terms of academic implications, it proposes factors that affect the adoption of the internet for B2B international marketing activities. A key managerial implication is the effect of internet usage on B2B IIM efficiency. Notably, it was found that the use of the internet affects B2B IIM efficiency not directly, but indirectly, through B2B marketing and customer relations activities, international marketing targeting activities and marketing performance. This means that the competitive advantage of marketing efficiency is not automatically achieved with the adoption of the internet.

This paper offers several avenues for investigating individual factors that have a direct impact on the use of internet for international marketing purpose.

This study aims to follow a rigorous approach to identify, critically analyze and synthesize 75 papers published from 2000 to 2022.

The study presents a systematic literature review on identity expressiveness (IE), clarifying and expanding what is currently known about the concept.

To synthesize current knowledge on IE, the study uses the overarching framework of antecedents-phenomenon-consequences, using this same framework to identify gaps and future research directions. The findings show individual and brand-related factors such as the need for uniqueness and anthropomorphism as antecedents of IE, and eWOM/WOM, impulse purchases and upgrading to more exclusive lines as consequences of IE.

The study contributes to theory by synthesizing and mapping current understanding of the state of knowledge on the concept of IE while highlighting gaps in the extant literature and paving future research directions for scholars in the field.

The study offers useful insights for practitioners, broadening marketers’ actionable options in identity-based marketing. Marketers can use insights from this study to inform marketing strategy and communication campaigns for different types of brands.

To the best of the authors’ knowledge, this study is the first of its kind and offers an integrative review of the current literature on IE, thus enhancing understanding of the concept, its antecedents and consequences. The study also contributes to knowledge by highlighting future research priorities for researchers in this field of enquiry.