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12,2 Millionen Bundesbürger sind über 60 Jahre alt. Im Jahre 2000 werden es bereits 14 Millionen sein. Kein Wunder also, dass die Senioren für viele Wirtschaftszweige immer interessanter werden. Dies gilt auch für die Tourismusbranche, die mit der wachsenden Reisefreude der älteren Generation rechnen kann. Im vorliegenden Beitrag werden ausgewählte Ergebnisse einer Studie wiedergegeben, die das Institut für Freizeit‐ und Tourismusberatung aus Ettlingen Anfang des Jahres gemacht hatte.

There is no doubt: the “Senior Citizens Market” is growing all over Europe. Thus, designing specific marketing strategies and adapting the tourist product to the prospective needs of elderly tourists are becoming more and more important.

Approche générale du problème Peu nombreux sont les parcs qui se prêtent à une visite de plus d'une journée. Une réflexion qui s'attache aux établissements majeurs pourra donc se cantonner aux réalisations conçues en vue d'accueillir le public pendant une journée, c'est‐à‐dire 5 à 7 heures d'activités entrecoupées de pauses et d'un repas pris sur place.

Travel Surveys in Europe: More than one problem to achieve this the results of several national tourism research projects have to be reviewed. It is known that the situation of tourism research in Europe is not satisfying, even though now almost every country has a more or less regulary travel survey. From a scientific point of view it is necessary that these surveys are valid and reliable, which is difficult to prove. Anyway it is true that this objective can only be met by a high standard of quality. Particular problems, however, may rise from comparing national surveys, and even more so when time series are involved. Lack of comparability already starts with the definitions, and the results vary with different methodological approaches. This is especially true for shortbreak holidays. Figure 1 shows the astonishing effects of minor changes in the methodological approach. For not blaming others, it's an example of our own research work. It demonstrates that a higher frequency of surveys p.a. (1985 RA/KONTI RA) or a slightly modified question (KONTI RA 85/KONTI RA 89) makes up for a higher number of shorttrips.