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This paper aims to seek to provide a more comprehensive view of the determinants of experienced well-being by incorporating personal characteristics suggested to be significant predictors of global well-being, such as income, materialism, religiosity, community mindedness and sleep quality (Diener et al., 1999; Frey and Stutzer, 2002), as well as time-use activities (Kahneman and Krueger, 2006) and contextual elements, such as day of the week (Csikszentmihalyi and Hunter, 2003; Kahneman et al., 2004a) and the presence of companions, into a single model of predictive experienced well-being using the day reconstruction method (Kahneman et al., 2004a).

The authors applied the day reconstruction method to a sample of 1,823 episodes from 104 undergraduate students at a private university in Mexico to determine time assignment and emotional experience. Data were analyzed using a panel data regression model.

It is currently accepted that experienced well-being depends on how people assign their time; however, the results suggest marginal and interaction effects between time assignment and sharing activities with others. Individuals experience an increase in well-being when any activity is done with others, independent of the valence or the duration of the activity. Also, while money does not produce higher well-being, the share of the budget that is spent with others does cause people to experience more well-being. Finally, the results indicate that personal characteristics are equally important to experienced well-being.

The sample was restricted to students; thus, to achieve external validity, it is necessary to replicate this analysis within different populations as well as groups of different ages and occupations.

The authors provided an integrative model of experienced well-being that combines personal characteristics, time assignment and contextual factors. In addition, this model provides a more accurate gauge of the impact of personal characteristics on well-being than previous studies by controlling for time assignment and by measuring the impact on experienced, rather than global, well-being.

This paper aims to explore the inverse consumer socialization processes, differences in technology adoption and changes in extended family dynamics occurring between adult children and their middle-aged and elderly parents when technology is consumed.

Six focus groups, segmented into parents (50 to 75 years old) and adult children (18 to 35 years old) and grouped by gender and marital status, were conducted. Research questions examined consumption patterns, technology use, family structure and interactions between parents and adult children when consuming technology.

This study acknowledges different levels of technology adoption coexisting in extended families between adult children, who act as influencers, and their parents, who model their technology consumption after them. It further reveals a limited inverse consumer socialization process, as parents’ resistance to change hinders them from acquiring from their adult children significant knowledge, skills and attitudes regarding new technologies. This process is complicated by frustrations resulting from the parents’ limited ability to learn new technologies and their children’s lack of knowledge regarding andragogy (the art and science of teaching adult learners). Finally, this study reveals intergenerational alterations in extended family dynamics as aging parents depend on their adult children for their expertise with technology and children gain authority in an asymmetrical, two-way process.

This research reveals important limits in the inverse socialization process into technology between adult children and their parents, with attention to its effects on families and society.

The purpose of this paper is to provide a framework on the experience of cross‐border shopping. This experience is constructed on narratives, rituals, and intergenerational transfers that move beyond the simple description of experienced events to provide explanatory frameworks of family identity construction.

Nine in‐depth interviews are conducted with three generations of North Mexican women from three families who shop frequently across the border.

The findings highlight different processes associated with the experience of cross‐border shopping. First, each family works throughout the years to construct its own identity using the tales of their shared experiences. Second, an intergenerational transfer of knowledge going from grandmothers to mothers to granddaughters in each family occurs as result of the experiences lived together. Third, common knowledge is developed both by Mexican consumers and North American retailers that translates into particular commercial practices. Finally, all our contributors are immersed in a national culture, the North Mexican, sharing and transmitting values like thriftiness, malinchismo, and the relevance of family ties. These values affect their shopping patterns, generating important consequences for both the Mexican and North American economies.

The authors' intent is to contribute to the understanding of the process of family identity construction through consumption. This consumption occurs in a particular context; cross‐border shopping. The experience is singular in the sense that families spend considerable amount of time together while traveling and establishing their shopping routines. This work depicts the shopping rituals passed down from generation‐to‐generation and the derived construction of meaning within the family.

This paper aims to explore brand personality relationships in the context of original versus counterfeit products. Specifically, it investigates consumers’ perception of both original brands and their counterfeits.

The authors present four studies conducted with 657 Mexican consumers who own or have owned an original luxury-brand product as well as a counterfeit of the same brand. Data were analyzed through regression analyses, t-tests, correlation coefficients and one-way ANOVA.

Results show that consumers who voluntarily acquire both original luxury brands and their counterfeits transfer the symbolic personality traits of the original brand to the counterfeit, experience significantly higher coincidence between their personality traits and those of the original brand and also experience a stronger overlap between their overall self-concept and the original brand’s concept than with the counterfeit’s concept, and feel higher levels of love towards the original brands than towards their counterfeits.

This study plays a relevant role in understanding how consumers form relationships with original and counterfeit brand products. Managers of original brands are advised to build their efforts around the idea of consumers’ love for the original brand, emphasizing issues of authenticity and congruence between consumers and their purchase decisions.

Managers of original brands are advised to build their efforts around the idea of consumers’ love for the original brand, emphasizing the trust element of a love relationship in order to encourage consumers to be “faithful” to the original brands.

This study provides insights into the relationships consumers form with brands and their counterfeits. This is novel because, so far, most of the studies on counterfeits have mainly sought to explain why and how consumers choose counterfeits instead of original brands.

The purpose of this research is to contribute to a better understanding of deeper motivations and inhibitors of green consumer behavior in the context of emerging economies. Based on the findings, it aims to provide implications for marketers and policy making.

Based on an ethnographic approach, in‐depth interviews and observational data were used to study 15 Mexican families from four urban regions of Mexico with different incomes. Thematic analysis was used to develop and validate themes and codes.

The findings highlight three dominant themes related to uncertainty in the adoption of environmentally‐friendly behaviors: consumer confusion, trust and credibility, and compatibility. Overall, green behaviors seem to be ingrained in the traditional heritage of savings and frugality rather than based on strong environmental values. It is suggested that the factors that drive consumers from positive attitudes and intentions to the actual adoption of green behaviors are a combination of perceived personal benefits, decreased perceived risk and uncertainty, a sense of control over costs, and a decomposition and reconstruction of deeply embedded cultural values and practices.

Policy makers and marketers are advised to build on collaborative efforts in order to facilitate comprehension and adoption of environmentally‐friendly behaviors and green products. In order to construct modernity alongside environmental responsibility, it seems indispensable to provide affordable lower‐priced alternatives for the low‐income segments of the market which constitute the vast majority of the population in emerging economies.

Being one of very few available qualitative studies on green consumer behavior, this study delves into the tension between modernity and traditional heritage in the context of emerging economies.

The purpose of this paper is to explore the relationship between the consumption of counterfeit luxury goods and identity construction. The argument is that through the consumption of counterfeit luxury goods consumers obtain real and symbolic benefits that allow them to express a desired social image and further their identity.

A total of 37 in‐depth interviews were conducted with women who owned both originals and counterfeits of luxury fashion products.

The findings highlight three main themes describing inner benefits that consumers attain with the purchase and consumption of counterfeit luxury goods: first, being efficient by optimizing their resources; second, having fun by experiencing adventure, enjoyment, and risk; and third, fooling others expecting not to be caught. But most important, through the accomplishment of these goals consumers of counterfeit luxury goods construct an identity in which they perceive themselves as “savvy” individuals.

The intent is to contribute to the understanding of the process of identity construction through consumption. This consumption occurs in a particular context; the consumption of counterfeit luxury goods. The experience is singular in the sense that this paper shows the existence of consumers who can afford the prices of luxury fashion brands but decide to buy counterfeits and also because it depicts how individuals can construct a confident self‐image from an ethically questionable behavior. The consumption of counterfeit luxury brands serve consumers a self‐concept expressive function (by helping them to communicate who they are) and an adaptive social function (by rewarding them with social acceptance).

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Consumers who voluntarily acquire both original luxury brands and their counterfeits transfer the symbolic personality traits of the original brand to the counterfeit, experience significantly higher coincidence between their personality traits and those of the original brand and also experience a stronger overlap between their overall self-concept and the original brand’s concept than with the counterfeit’s concept, and feel higher levels of love toward the original brands than toward their counterfeits.

The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

The purpose of this study is to understand and explain the process by which child consumers form relationships with brands. Specifically, the authors attempt to understand how child consumers conceptualize brands, why and how they decide to engage in relationships with brands and why they decide to breakup with brands though sometimes reconcile with them.

A mixed methodology was followed in this research. On the basis of an ethnographic approach, ten in-depth interviews were conducted among 8-12-year-old girls. Subsequently, a survey was completed by 122 children (boys and girls) to quantitatively examine the hypotheses formulated after the qualitative phase.

Findings from both the qualitative and quantitative studies highlight and confirm that children conceptualize brands according to visual branding components, signs and promotional activities. Furthermore, children make moral evaluations of brand behaviors and judge them as “good” or “bad”. More importantly, the authors propose two typologies: one for the reasons children decide to engage in a positive relationship and another for why children engage in a negative relationship with a brand. Additionally, the authors found that children report having an active or passive relationship role according to the characteristics of the brand relationship. Moreover, despite their young age, children report having broken up relationships with several brands; the reasons are categorized into positive and negative breakups. Finally, the authors found that positive breakups lead to more probable brand relationship reconciliation than negative breakups.

Despite a vast body of literature in the child consumer behavior field, there is scarce research regarding brand relationship phenomena. To the best of the authors’ knowledge, this is the first empirical research conducted with child consumers, addressing brand relationship formation, dissolution and reconciliation.