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The chapter aims to provide a dynamic-process perspective of radical marketing reorganization processes and what drives such complex processes. The chapter draws on organization and management literature to develop a conceptual framework for understanding such reorganization processes. It is also based on two major empirical studies. The first is a historical study that focuses on the consequences for different parts of marketing organizations when two organizations merge.

The study shows how, for example, over time various tensions, conflicts, and contradictions become important drivers for the continued, long-term process to create a new, joint marketing organization. The second study investigates three cases of reorganization processes that integrated digital and physical sales channels. The investigation describes the tensions occurring among the groups and individuals responsible for each channel. By describing the handling of the tensions and subsequent effects, they outline a dynamic model of channel integration processes. Both models are presented in the chapter. The chapter concludes that marketing in reality is becoming more of an organizational topic in which successful transitions of marketing organizations become a matter of organizing and reorganizing.

This paper aims to offer a novel set of insights to understand the role of network ties in pursuit of radical innovation. In this sense, the purpose of the study is to analyze how the heterogeneity in the content of network ties affects radical innovation performance.

Based on a comprehensive review of existing literature, this paper conceptualizes how different types of network ties affect radical innovation performance by deriving five research propositions.

Both buyer-supplier ties and peer collaboration ties are positively related to radical innovation performance, whilst the peer collaboration ties may be further affected by partner similarity. Compared to other two types of network ties, equity ties act as more of moderating roles on spurring radical innovation. Crowding out between network ties prevents firms from knowledge searching within an extensive network scope, reducing the opportunities of mixing and matching different kinds of knowledge needed for radical innovation.

The study suggests a natural way of launching marketing strategy by selectively integrating different sources of knowledge (market, supplier or technology) needed for commercializing radical technologies, highlighting the importance of partner selection for radical innovation among different types of firms surrounding the current market. For managers, it is necessary to identify and select network ties helpful for long-term business and strategic interests.

This paper makes two main contributions. First, it addresses the question of how networks influence radical innovation by identifying three types of network ties and their effects – individual and in combination – on extension of the depth and breadth of knowledge and development of disruptive ideas. Second, it develops the existing literature by demonstrating the crowding-out effect of network ties.

The purpose of this study is to investigate the relationships between two types of informal ties and radical innovation in the context of China’s university spin-offs and the moderating roles of knowledge breadth and depth in such relationships.

A systematic review of literature on informal ties, internal knowledge base and radical innovation provides the theoretical foundation of the research framework and hypotheses. Using a sample of 158 China’s university spin-offs, the authors conduct a regression analysis on the theoretical framework and hypotheses.

The results show that business and university ties are positively related to radical innovation. Moreover, the effects of business and university ties on radical innovation are contingent on knowledge breadth and depth in opposite ways. In particular, the positive effect of business ties on radical innovation depends significantly on internal knowledge depth rather than on knowledge breadth, and the positive effect of university ties on radical innovation will be affected by internal knowledge breadth rather than knowledge depth.

Managers of university spin-offs must examine informal ties they already have and identify their nature, content and embedded advantages and promptly adjust their strategy of informal ties to adapt to their firms’ internal knowledge base.

This study highlights the positive role of managers’ personal connections with different external parties in facilitating radical innovation and advances the understanding of informal ties by proposing that the effects of informal ties on radical innovation are contingent on a firm’s internal knowledge base in the context of China’s university spin-offs.

This study aims to investigate the relationships between radical innovation, market forces and political/business relationships in China by combining social capital theory and contingent theory. The paper focuses on how two types of managerial ties (i.e. business and political ties) impact firms’ capacity for radical innovation. It also examines the different moderating effects of market forces (i.e. demand uncertainty, technological turbulence and competitive intensity) on the linkage of managerial ties with radical innovation in the Chinese transitional context.

A systematic literature review on managerial ties, radical innovation and market forces in emerging markets provides the theoretical foundation of our conceptual model and hypothesis. Using a survey sample of 119 Chinese firms, the authors conduct a regression analysis on the theoretical model and hypotheses.

The results show that business ties have an inverted U-shape effect on radical innovation, while political ties have a positive impact on radical innovation. Furthermore, the market forces in transitional economies (i.e. demand uncertainty, technological turbulence and competitive intensity) have different moderating effects on the relationships between two types of managerial ties and Chinese firms’ radical innovation.

This study adopts its data set from the Chinese context. It would be necessary to replicate this research in other transitional economies because of specific differences between China and other transitional economies.

Findings from our study indicate that firms which wish to succeed in radical innovation may need to adapt their tie-based strategies according to different market settings.

The paper is original in its comparative investigation of the effect of business ties and political ties on radical innovation in contingent transitional market environments using a combination of social capital and contingent theories.

The purpose of this paper is to explore how boundary-spanning demand-side search (BSDSS) fuels radical technological innovations as well as how innovation appropriability moderates this relationship. In particular, based on Teece’s (1986) argument regarding the appropriability of innovation, the authors divide factors to influence innovation appropriability into two types: external institution related and internal capability related.

This study employs a survey methodology. Specifically, the authors collected a sample composed of 150 high-tech manufacturing Chinese firms.

Results show that BSDSS has a positive effect on radical technological innovations. Further, the authors find that dysfunctional competition and political ties negatively moderate the main effect, whereas firms’ legal and IPRs protection capabilities positively moderate the main effect.

One major limitation is that the findings are based on data derived from Chinese firms, which may limit the generalization of the findings.

The findings suggest that firms competing Chinese market, both Chinese and foreign firms, should actively leverage BSDSS to boost radical technological innovations. Chinese firms should pay attention to the negative roles of appropriability hazards originating from external institutional environment. Foreign firms in Chinese market should be cautious on potential dysfunctional competition from local competitors, such as imitation and intelligence property violation, and enhance appropriability through building internal capabilities, such as legal and IPRs capabilities.

The study highlights the crucial roles of BSDSS in radical technological innovations, as well as the moderating roles of innovation appropriability. These results provide new insights into the drivers of radical technological innovations.

The purpose of this paper is to analyze the degree of customer‐related proactiveness in the process of developing radical innovations.

The initial framework for this study is first created on the basis of the theory and then modified in the light of multiple retrospective case studies.

The results show that the stage of the innovation development process seems to influence the degree of proactiveness. Contrary to many earlier studies, this research indicates that anticipation plays an important role already at the idea generation stage.

The study introduces a way of describing a firm's proactiveness as a dynamic pattern. Thus, the process approach adopted in this research may encourage further longitudinal studies on the phenomenon. Given the explorative nature of the study, the propositions arising from the modified framework should be evaluated according to additional data.

The results of this study indicate that a systematic search for new market opportunities, and the firm's previous experience of customers, may generate not only incremental but also radical innovations. Proactiveness is not always needed, however, as the cases indicate. Firms ought therefore to consider carefully when it is appropriate to invest in customer‐related proactiveness, and when it is not.

The main contribution of the study stems from the combination of customer‐related proactiveness and the process of radical‐innovation development. It is among the first to combine these streams of research.

In today’s world, supply chain collaboration becomes an essential source of attaining competitive advantage to make the position in the global market in terms of information, expertise and risk-sharing abilities. Hence the purpose of this study is to highlight the understanding of the value and importance of collaboration in innovation and to strategically implement such steps to achieve supply chain collaboration capabilities.

The data of 269 respondents were collected from supply chain professionals belong to the different industrial sectors in Karachi, Pakistan. The data was analyzed by using structural equation modeling.

This study finds that supplier collaboration brings radical as well as incremental innovation. In contrast, internal collaboration brings incremental innovation, whereas collaboration with customers has an insignificant impact on incremental innovation. Furthermore, both types of innovations have a positive and significant influence on market performance.

This study's outcome improves the understanding of the types of innovation enhanced by each construct of collaboration. Supply chain experts or managers are motivated to implement innovation to improve the firm's overall market performance.

This research will contribute to the literature by sharing the understanding of the relationship among supply chain members as they collaborate for innovation purposes. All supply chains develop a sustainable competitive advantage in market performance.

Prior research on business analytics has advanced substantially our understanding of how social media analytics affect business performance. However, the specific value of social media analytics to product innovation has not been fully explored and appreciated. To address this important issue, the present study draws on the resource-based view and the knowledge-based view to examine (1) whether the use of social media analytics strengthens radical product innovation to a greater extent than it does incremental product innovation and (2) how knowledge-exploration competence and knowledge-exploitation competence mediate the influence of social media analytics on radical and incremental product innovation.

This study tested the proposed model using data collected from 205 manufacturing firms. Structural equation modeling was applied to test the research hypotheses using LISREL 8.80 software program.

The statistical findings provide compelling evidence that the use of social media analytics is more likely to lead to radical product innovation than to incremental product innovation. In addition, knowledge-exploration competence only partially mediates the relationship between social media analytics and radical product innovation. Knowledge-exploitation competence not only partially mediates such a relationship, but also fully mediates the link between social media analytics and incremental product innovation.

This study contributes to the social media analytics and innovation literature by offering novel theoretical and empirical insights into how firms can leverage the value of social media analytics to create superior product innovation.

This study aims to develop a better understanding of radical innovation performance and proposes a comprehensive and theoretical model of the barriers impeding radical innovation from the perspective of researchers working in research institutions in China. Both quantitative and qualitative techniques were used to test the hypotheses regarding barriers to radical innovation and the model proposed in this research.

The data was collected through questionnaires and semi-structured interviews with researchers from different research institutions across several cities in China. Next, the data was analyzed by deploying the structural equation modeling technique and calculating the statistical significance of correlations, regression and path coefficients among the latent variables.

The results indicated the major barriers impeding radical innovation in Chinese research institutes. Based on these findings, suggested policies, regulations and business models are put forward that can promote radical innovation in these institutes through increasing research freedom, enhancing organizational flexibility, attracting talented researchers and expanding research collaboration.

The research proposes a comprehensive and theoretical model of the barriers impeding radical innovation from the perspective of researchers working in research institutions in China.

Margaret Thatcher enjoys an international reputation as a conviction politician. In her latter years as Prime Minister, and ever more since her resignation she has come to symbolize “principled politics” in contrast both to her own successor and her political opponents, who are perceived more ambiguously, bowing to public opinion and/or party pressure. Yet, in her early years as leader, it was Mrs Thatcher who was criticized as a “packaged politician”. Argues that she entrenched political marketing in modern British politics and her campaigns provided the model which her opponents have now followed. Set within a historical context, Examines the uses, successes and failures of marketing under Thatcher and argues that she managed to reconcile the superficially contradictory couplet of marketing and political conviction.