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1 – 10 of 17Priscilla Murphy and Michael Maynard
This study tests the premise that conflict between advertising agencies and clients has a cognitive basis — that is, each group weighs decision factors differently, and…
Abstract
This study tests the premise that conflict between advertising agencies and clients has a cognitive basis — that is, each group weighs decision factors differently, and consequently evaluates campaigns differently. We identified five common decision factors in evaluating campaigns: market research, media planning, message/creativity, budget, and agency/client relationship. Based on these five variables, we used multiple regression‐based judgment analysis to create decision profiles for a group of 120 advertising agency professionals and clients. We compared agencies' and clients' judgments by six categories. Analysis affirmed that cognitive conflict differs by product type, longevity, and campaign purpose; but not by seniority or campaign budget. Clients had less cognitive disagreement with creatives than with agency management.
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Mohammad Suleiman Awwad and Bashar Awad Neimat
This study aims at identifying the most critical factors affecting the customer switching behavior for mobile service providers in Jordan. A number of 580 questionnaires…
Abstract
This study aims at identifying the most critical factors affecting the customer switching behavior for mobile service providers in Jordan. A number of 580 questionnaires distributed to a random sample of Jordanian mobile users. The questionnaire contains 33 items measured on a five‐point likert scale. The data were analyzed using regression analysis. It was found that all the independent variables (pricing, inconvenience, core service failures, service encounter failures, employee responsiveness to service failures, attraction by competitors, changes in technology, switching cost) had a significant effect on switching behavior of mobile service users except change in technology and employee responsiveness to service failure. Recommendations and directions for future research are proposed.
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As CD‐ROM becomes more and more a standard reference and technicalsupport tool in all types of libraries, the annual review of thistechnology published in Computers in Libraries…
Abstract
As CD‐ROM becomes more and more a standard reference and technical support tool in all types of libraries, the annual review of this technology published in Computers in Libraries magazine increases in size and scope. This year, author Susan L. Adkins has prepared this exceptionally useful bibliography which she has cross‐referenced with a subject index.
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Valerie Priscilla Goby and Catherine Nickerson
Despite the rising significance of the Arabian Gulf on the global corporate landscape, research is lacking in the area of organizational crisis communication. The purpose of this…
Abstract
Purpose
Despite the rising significance of the Arabian Gulf on the global corporate landscape, research is lacking in the area of organizational crisis communication. The purpose of this paper is to present a preliminary contribution to this gap in the form of an initial investigation of the conceptualization of crisis among female Emirati nationals in Dubai.
Design/methodology/approach
With reference to Pearson and Clair’s (1998) list of organizational crises, the authors designed a survey to elicit perceptions of crises, their severity, and their likelihood of occurring in the United Arab Emirates; the authors administered this survey to 105 female Emirati respondents. Given the heavy delineation of gender roles that exists in the region, the authors limited this initial study to a single gender, women. The authors discuss the crises respondents identified as most severe and most likely to occur in the country in terms of culture, Islamic values, and business in Dubai.
Findings
Responses indicate that perceptions of crisis differ vastly from those that typically obtain in western countries and that particular religious and cultural factors influence these perceptions.
Research limitations/implications
Given the divergence between the construal of crisis in the Gulf and in western contexts, further investigation of how organizational crisis is perceived and responded to in Gulf contexts is warranted to inform corporate communication management in a region whose economic influence is increasingly important. Future research also needs to investigate a broader sample, including male respondents, in order to construct a framework of culture and crisis in the region.
Practical implications
As more MNCs are attracted to Dubai, and other Gulf cities, it is imperative that they are well informed of the differing perceptions of, and reactions to, potential crises that may affect them directly or indirectly.
Originality/value
The present study is the first the authors know of that assesses how organizational crises are perceived in a Gulf context. It brings to the fore certain particularities that could serve as hypotheses for an innovative research stream. While it is an exploratory study, it highlights salient issues that can be formulated into hypotheses in further research.
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An examination of select recent (since 1995) US restaurant guidebooks. Although most provide basic information, they vary in areas they cover, intended audiences and types of…
Abstract
An examination of select recent (since 1995) US restaurant guidebooks. Although most provide basic information, they vary in areas they cover, intended audiences and types of restaurants included. Very few of them cover regional food or go much beyond the most basic information. This select annotated bibliography is an attempt to sort them out.
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As social movements engage in transnational legal processes, they have articulated innovative rights claims outside the nation-state frame. This chapter analyzes emerging…
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As social movements engage in transnational legal processes, they have articulated innovative rights claims outside the nation-state frame. This chapter analyzes emerging practices of legal mobilization in response to global governance through a case study of the “right to food sovereignty.” The claim of food sovereignty has been mobilized transnationally by small-scale food producers, food-chain workers, and the food insecure to oppose the liberalization of food and agriculture. The author analyzes the formation of this claim in relation to the rise of a “network imaginary” of global governance. By drawing on ethnographic research, the author shows how activists have internalized this imaginary within their claims and practices of legal mobilization. In doing so, the author argues, transnational food sovereignty activists co-constitute global food governance from below. Ultimately, the development of these practices in response to shifting forms of transnational legality reflects the enduring, mutually constitutive relationship between law and social movements on a global scale.
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Ana Campos-Holland, Brooke Dinsmore and Jasmine Kelekay
This paper introduces two methodological innovations for qualitative research. We apply these innovations to holistically understand youth peer cultures and improve…
Abstract
Purpose
This paper introduces two methodological innovations for qualitative research. We apply these innovations to holistically understand youth peer cultures and improve participant-driven qualitative methodology.
Methodology/approach
It moves the methodological frontier forward by blending technology with the “go-along” approach used by ethnographers to prioritize participants’ perspectives and experiences within their socio-cultural contexts.
Findings
We introduce the youth-centered and participant-driven virtual tours, including a neighborhood tour using Google Maps designed to explore how youth navigate their socio-spatial environments (n = 64; 10–17 year-olds; 2013) and a social media tour designed to explore how youth navigate their networked publics (n = 50; 10–17 year-olds; 2013), both in relation to their local peer cultures.
Originality/value
Applicable to a wide range of research populations, the Google Maps tour and the social media tour give the qualitative researcher additional tools to conduct participant-driven research into youths’ socio-cultural worlds. These two innovations help to address challenges in youth research as well as qualitative research more broadly. We find, for example, that the “go-along” aspect of the virtual tour minimizes the perceived threat of the researcher’s adult status and brings youth participants’ perspectives and experiences to the center of inquiry in the study of local peer cultures.
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Dylan A. Cooper, Taylan Yalcin, Cristina Nistor, Matthew Macrini and Ekin Pehlivan
Privacy considerations have become a topic with increasing interest from academics, industry leaders and regulators. In response to consumers’ privacy concerns, Google announced…
Abstract
Purpose
Privacy considerations have become a topic with increasing interest from academics, industry leaders and regulators. In response to consumers’ privacy concerns, Google announced in 2020 that Chrome would stop supporting third-party cookies in the near future. At the same time, advertising technology companies are developing alternative solutions for online targeting and consumer privacy controls. This paper aims to explore privacy considerations related to online tracking and targeting methods used for programmatic advertising (i.e. third-party cookies, Privacy Sandbox, Unified ID 2.0) for a variety of stakeholders: consumers, AdTech platforms, advertisers and publishers.
Design/methodology/approach
This study analyzes the topic of internet user privacy concerns, through a multi-pronged approach: industry conversations to collect information, a comprehensive review of trade publications and extensive empirical analysis. This study uses two methods to collect data on consumer preferences for privacy controls: a survey of a representative sample of US consumers and field data from conversations on web-forums created by tech professionals.
Findings
The results suggest that there are four main segments in the US internet user population. The first segment, consisting of 26% of internet users, is driven by a strong preference for relevant ads and includes consumers who accept the premises of both Privacy Sandbox and Unified ID (UID) 2.0. The second segment (26%) includes consumers who are ambivalent about both sets of premises. The third segment (34%) is driven by a need for relevant ads and a strong desire to prevent advertisers from aggressively collecting data, with consumers who accept the premises of Privacy Sandbox but reject the premises of UID 2.0. The fourth segment (15% of consumers) rejected both sets of premises about privacy control. Text analysis results suggest that the conversation around UID 2.0 is still nascent. Google Sandbox associations seem nominally positive, with sarcasm being an important factor in the sentiment analysis results.
Originality/value
The value of this paper lies in its multi-method examination of online privacy concerns in light of the recent regulatory legislation (i.e. General Data Protection Regulation and California Consumer Privacy Act) and changes for third-party cookies in browsers such as Firefox, Safari and Chrome. Two alternatives proposed to replace third-party cookies (Privacy Sandbox and Unified ID 2.0) are in the proposal and prototype stage. The elimination of third-party cookies will affect stakeholders, including different types of players in the AdTech industry and internet users. This paper analyzes how two alternative proposals for privacy control align with the interests of several stakeholders.
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Isaque Manteiga Joaquim, Mamoqenelo Priscilla Morolong, Elzira Tiago Tundumula and Wen Cheng
The Covid-19 pandemic closed most educational institutions covering all world and academic calendars are threatened. In this situation keeping academic activities live, most…
Abstract
Purpose
The Covid-19 pandemic closed most educational institutions covering all world and academic calendars are threatened. In this situation keeping academic activities live, most institutions adopted learning via online platforms. However, the question about online learning effectiveness especially in developing countries like South Africa is still not clearly or evidently recognized, as in developing countries due to technical constraints of availability of bandwidth and device suitability is a serious challenge. The authors focus is to obtain the perception and insights of business and commerce students towards online learning education in order to improve an effective online learning environment.
Design/methodology/approach
The research study is based on an online survey of 415 students. The research study also explored a mixed-method and numerous explanatory attributes which helped the authors to discuss the results.
Findings
Results find out that 73 percent of students were ready to manage online learning and the majority of them prefer curriculum learning through smartphones during this pandemic. Some of the students have an attractive opinion due to the convenience and flexibility of online learning while some students in rural areas face many challenges in online learning due to the connectivity of broadband.
Research limitations/implications
Research has been uniquely limited to students of tertiary level and vocational training in the field of commerce across some educational institutions from South Africa. Some students were not cooperative in providing answers on time as per the questionnaire.
Practical implications
The insights of this research study will be very helpful in curriculum designing for the next academic session.
Social implications
Its findings will help to improve the online learning method so that it can be socially inclusive to all the students no matter their condition on data bundle accessibility background and location.
Originality/value
One of the few case studies done during this pandemic era and its findings will help understand how students perceive online learning in order to improve the learning environment.
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