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AI will alter US digital ad industry

Location:

UNITED STATES

This segment of the advertising industry faces formidable challenges, from growing privacy-related impediments to targeted advertising to the emergence of ad networks run by…

US s-commerce will grow fast, following Asia’s lead

Location:

INTERNATIONAL

Both -- especially s-commerce -- look poised for significant growth as consumers turn to social media for product discovery and purchase, and businesses adapt to a retail channel…

Saudi Aramco will double down on digitisation efforts

Location:

SAUDI ARABIA

The Infosys agreement is among a series of other deals Aramco has signed in the digital sphere so far in 2023, underlining its intention to accelerate its digital transformation…