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Unlike the construction industry, it is a well‐known precept that the manufacturing sector has notably well‐instituted quality systems. This is due to the differing nature of the two sectors. Manufacturing calls for repeat processes with products primarily put out in large batches. On the other hand, construction work is undertaken in the main in single batches or projects (i.e. one building, one bridge, etc.). Although many of the basic processes are repeated from job to job (e.g. concreting and plastering), the specifics of application are always changing. However, this is not to say that management systems which have worked well in the manufacturing sector cannot be applied to construction. Promotes total quality management (TQM) philosophy for the construction industry. Explains the rationale for TQM in construction; discusses the factors which affect construction quality; and proposes a framework for implementing TQM in the construction industry as well as at the project level in construction.