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Publication date: 4 August 2014

Ramendra Singh

151

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Marketing Intelligence & Planning, vol. 32 no. 5
Type: Research Article
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ISSN: 0263-4503

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Publication date: 28 September 2012

Yvon Pesqueux

465

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Society and Business Review, vol. 7 no. 3
Type: Research Article
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ISSN: 1746-5680

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Publication date: 10 June 2014

Brian Young

172

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Young Consumers, vol. 15 no. 2
Type: Research Article
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ISSN: 1747-3616

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