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1 – 7 of 7Mark Tadajewski and D.G. Brian Jones
This paper aims to introduce a special issue of the Journal of Historical Research in Marketing which includes autobiographical sketches by leading scholars in the history of…
Abstract
Purpose
This paper aims to introduce a special issue of the Journal of Historical Research in Marketing which includes autobiographical sketches by leading scholars in the history of marketing and consumer research.
Design/methodology/approach
A brief review of the (auto)biographical tradition in marketing scholarship leads to a commentary on the four accounts in this issue.
Findings
Highlights of the four portraits are presented and insights into their authors’ lives and careers are offered.
Originality/value
The authors hope this introductory article whets readers’ appetites to learn more about the four contributors whose careers and personal lives are explicated for their consumption.
Details