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The British Meat Nutrition Education Service has updated its food guide “Getting the balance right” (GBR). Qualitative research to explore the use, perceived suitability and effectiveness of the new GBR posters and supporting booklet suggests it has been very well received by nutrition educators in the field. The GBR graphic was unanimously preferred to the Food Standards Agency’s “Balance of good health” model, which was now appearing somewhat out‐dated. The GBR materials were felt to have strong visual impact and wide appeal except perhaps for those working mainly with minority ethnic groups. Whilst prospects for the educational effectiveness of the GBR materials look promising, this can only be truly demonstrated by quantitative research. The commercial origin of the GBR materials does not seem to compromise their use as core resources for the promotion of balanced healthy eating messages.

As part of its research into a National Food Guide (NFG) for the UK, the Health Education Authority reveals an experimental methodology into consumers′ understanding and recall of food‐for‐health information when presented in different ways, as well as a qualitative approach to assess consumer preferences for the format and title of the guide. A parallel, smaller study was undertaken involving health educators. Describes the findings of these studies and finds that the views of consumers and professionals are different in a variety of respects. Concludes with the hope that “The National Food Guide – The Balance of Good Health” will be welcomed by health and nutrition educators and will help reduce misinformation and misunderstanding among consumers.

A National Food Guide (NFG) for the UK will enable all nutrition educators to use the same vehicle for conveying food and health messages. The public will, thus, receive a consistent message, visually reinforced through a variety of channels. The development of a NFG for the UK is a priority project for the Government′s Nutrition Task Force and is a tripartite project between the Department of Health (DoH), Ministry of Agriculture, Fisheries and Food (MAFF) and the Health Education Authority (HEA). Discusses the main aim of the HEA funded research project (Stage III): to assess actual consumer understanding and recall of information contained within the guide (as opposed to stated preferences) when the information was presented in different ways. The research experimentally tested the pyramid and plate formats of a food selection guide with a sample of 2,000 consumers in the UK. Presents the research design and methodology; results will appear in a later issue. It is planned to launch the final NFG in summer 1994.

In the past medical undergraduates have received nutrition education piecemeal – as part of courses in biochemistry, pharmacology, physiology, gastroenterology, etc. In clinical medicine doctors need to show understanding of nutrition in the following areas: diseases caused by unsuitable diet; nutrition in groups with special needs; and public health nutrition. A recent innovation is the allotment of seven teaching days at the end of the preclinical courses to nutrition, and the inclusion of a nutrition section in the second MB exam.

President Bill Clinton has had many opponents and enemies, most of whom come from the political right wing. Clinton supporters contend that these opponents, throughout the Clinton presidency, systematically have sought to undermine this president with the goal of bringing down his presidency and running him out of office; and that they have sought non‐electoral means to remove him from office, including Travelgate, the death of Deputy White House Counsel Vincent Foster, the Filegate controversy, and the Monica Lewinsky matter. This bibliography identifies these and other means by presenting citations about these individuals and organizations that have opposed Clinton. The bibliography is divided into five sections: General; “The conspiracy stream of conspiracy commerce”, a White House‐produced “report” presenting its view of a right‐wing conspiracy against the Clinton presidency; Funding; Conservative organizations; and Publishing/media. Many of the annotations note the links among these key players.

The purpose of this paper is to present a biographical sketch of David D. Monieson whose academic career in marketing included time spent at the Wharton School of Business at the University of Pennsylvania, the University of Toronto, and over 30 years at Queen's University. It is focussed on Monieson's contributions to the history and philosophy of marketing thought, especially with respect to what Monieson called “usable knowledge” in marketing.

This paper uses a traditional historical narrative based on extensive personal interviews with Monieson and with some of his students and colleagues as well as archival research including personal correspondence, course notes, research notes, and other unpublished documents.

Monieson made important contributions to the thinking about history and philosophy of marketing thought. Some of his ideas, such as the intellectualization and re‐enchantment of marketing, have found a following among marketing academics; others, such as complexity, have not.

There is no published biographical study of Monieson and no detailed analysis of his contributions to marketing thought. This biographical sketch provides insights into several significant marketing ideas and tells the life story of an important marketing scholar.

Extensive ethnographic research with wives of professional athletes revealed that in certain sport families, the mother-in-law/daughter-in-law relationship is among the numerous unique marital and occupational stressors these wives confront in their everyday life. Many wives believe they must compete with their mothers-in-law for their husbands’ attention, love, and support. This chapter makes a case for their use of the intersecting and complementary processes of “control management” and emotion management, which involve a variety of interactional strategies, in maintaining these relationships. Although these self-management processes tend to further entrench the wives in the subordinate status to which they are relegated in this male-dominated occupational world, they learn to skillfully use these processes as they struggle to preserve their marriages, support their husbands’ careers, and maintain a well-defined sense of self.

This paper reports the findings of an exploratory, small sample, one institution study designed to assess the value of process‐oriented theory coursework in enhancing students’ conceptual complexity. The study is based on conceptual systems theory which acknowledges that there are considerable differences among individuals in their abilities to process information in their social environments. The authors conclude tentatively from the study that process‐oriented theory coursework does affect students' conceptual complexity. For example, those who formally studied organization theory generally make more differentiations among constructs than do other students; similarly, they scored higher on a general measure of integrative complexity.

Diversified trading networks have recently drawn a great deal of attention. In the process, the importance of diversity has perhaps been overemphasized. Using the trade in port wine from Portugal to Britain as an example, this essay attempts to show how a market once dominated by general, diversified traders was taken over by dedicated specialists whose success might almost be measured by the degree to which they rejected diversification to form a dedicated “commodity chain.” The essay suggests that this strategy was better able to handle matters of quality and the specialized knowledge that port wine required. The essay also highlights the question of power in such a chain. Endemic commodity-chain struggles are clearest in the vertical brand war that broke out in the nineteenth century, which, by concentrating power, marked the final stage in the transformation of the trade from network to vertical integration.