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Open Access
Article
Publication date: 16 March 2020

Oriol Jorge, Adria Pons, Josep Rius, Carla Vintró, Jordi Mateo and Jordi Vilaplana

Wine has been produced for thousands of years and nowadays we have seen a spread in the wine culture. E-commerce sales of wine have increased considerably and online customer's…

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Abstract

Purpose

Wine has been produced for thousands of years and nowadays we have seen a spread in the wine culture. E-commerce sales of wine have increased considerably and online customer's satisfaction is influenced by quality and price. This paper presents a case study of the company “QuieroVinos, S.L.”, an online wine shop founded in 2015 that sells Spanish wines in two main marketplaces.

Design/methodology/approach

With the final target of increasing the company profits it has been designed and developed an application to track the prices of competitors for a set of products. This information will be used to set the product prices in order to offer the products both competitively and profitably in each Marketplace. This application must check, by tacking into account information such as the product cost or the minimum product margin, if it is possible to decrease the price in order to reach the top cheapest position and as a consequence, increase the sales.

Findings

The application improved in a notorious way the company's results in terms of sales and shipping costs. It must be said that without the use of the presented application, performing the price comparison process within each one of the marketplaces would have taken a long time. Moreover, as prices change very frequently, the obtained information has a very limited time value, and the competitors prices should be analyzed daily in order to take accurate decisions regarding the company's price policy.

Originality/value

Although the application has been designed for the wine sector and the two named marketplace, it could be exported to other sectors. For that, it should be implemented new modules to collect information regarding the competitor's price of the products selling on each corresponding marketplace.

Details

British Food Journal, vol. 122 no. 11
Type: Research Article
ISSN: 0007-070X

Keywords

Book part
Publication date: 28 November 2022

Araceli Almaraz Alvarado and Javier Vidal Olivares

The internationalization process in recent decades has been discussed from different approaches. In this chapter, we study the evolution of selected Latin American and Spanish…

Abstract

The internationalization process in recent decades has been discussed from different approaches. In this chapter, we study the evolution of selected Latin American and Spanish companies that have experienced a growing evolution from small or medium-sized enterprises to large corporations with participation in global markets and a strategic role played by the family organizations and small business groups. It is a study of multiple cases scope focused on two main lines of discussion. In one hand, the trajectories of internationalization and, and the other, the family firm organization and structure, correspondingly to sectorial aspects and the global situations that have encouraged the expansion of markets, the acquisitions of assets outside the countries of origin, and the outsourcing system. The group of companies selected to discuss the heterogeneity of the internationalization processes is based in case studies: Lojas Amerianas-Brazil, Crystal Lagoons-Chile, Despegar.com-Argentina, Sol-Meliá, Spain, Ferrovial, Spain, Talgo, Spain. Among the findings of this comparative study, the following stand out: (1) debates about the family business are alive, (2) multidimensional perspectives between countries are needed to understand not only internationalization but also the relevance of competitive learning, entrepreneurial vision evolution, and diversity of trajectories between sectors and companies, and finally (3) the importance of culture and immigration in business and family development from Small and Medium Enterprises (hereafter SME) to large businesses.

Content available
Book part
Publication date: 4 November 2021

Abstract

Details

International Perspectives in Online Instruction
Type: Book
ISBN: 978-1-80043-672-5

Article
Publication date: 29 January 2024

Jorge Nascimento and Sandra Maria Correia Loureiro

This study aims to offer the intellectual structure and dynamics of the sustainability branding field, involving the identification of influential authors and journals, current…

Abstract

Purpose

This study aims to offer the intellectual structure and dynamics of the sustainability branding field, involving the identification of influential authors and journals, current and emerging themes, theories, methods, contexts and future research directions.

Design/methodology/approach

The study conducted a bibliometric approach of 1,509 articles retrieved from Scopus to analyze the evolution of the knowledge of sustainability branding and suggest future research. The analysis used various methods such as performance analysis, keyword analysis, cluster analysis and bibliographic coupling.

Findings

The topics of corporate image, philanthropy and stakeholder pressures were core in the foundation phase. Then rose the topics of sustainable development goals and global supply chains. Green marketing and the new paradigms of circularity, ethical consumerism and hyperconnected societies emerged more recently. Six thematic clusters represent the field’s knowledge structure: (1) corporate branding and reputation, (2) sustainable business development, (3) sustainable branding and ethical consumption, (4) corporate social responsibility, (5) brand equity and green marketing and (6) sustainability branding in hospitality and tourism.

Practical implications

This paper provides readers with an overview of sustainability branding core themes, key contributions and challenges, which can be used as a toolkit for brand management studies and practice.

Originality/value

The study’s uniqueness lies in bibliometric analysis (combined with network analysis and science mapping techniques) of the sustainability branding field from the identification and evolution of the thematic clusters to propose future research directions.

Article
Publication date: 3 August 2021

Mahdi Bohlouli, Omed Hassan Ahmed, Ali Ehsani, Marwan Yassin Ghafour, Hawkar Kamaran Hama, Mehdi Hosseinzadeh and Aram Mahmood Ahmed

Many people have been dying as a result of medical errors. Offering clinical learning can lead to better medical care. Clinics have conventionally incorporated direct modality to…

Abstract

Purpose

Many people have been dying as a result of medical errors. Offering clinical learning can lead to better medical care. Clinics have conventionally incorporated direct modality to teach personnel. However, they are now starting to take electronic learning (e-learning) mechanisms to facilitate training at work or other suitable places. The objective of this study is to identify and prioritize the medical learning system in developing countries. Therefore, this paper aims at describing a line of research for developing medical learning systems.

Design/methodology/approach

Nowadays, organizations face fast markets' changing, competition strategies, technological innovations and accessibility of medical information. However, the developing world faces a series of health crises that threaten millions of people's lives. Lack of infrastructure and trained, experienced staff are considered essential barriers to scaling up treatment for these diseases. Promoting medical learning systems in developing countries can meet these challenges. This study identifies multiple factors that influence the success of e-learning systems from the literature. The authors have presented a systematic literature review (SLR) up to 2019 on medical learning systems in developing countries. The authors have identified 109 articles and finally selected 17 of them via article choosing procedures.

Findings

The paper has shown that e-learning systems offer significant advantages for the medical sector of developing countries. The authors have found that executive, administrative and technological parameters have substantial effects on implementing e-learning in the medical field. Learning management systems offer a virtual method of augmented and quicker interactions between the learners and teachers and fast efficient instructive procedures, using computer and Internet technologies in learning procedures and presenting several teaching-learning devices.

Research limitations/implications

The authors have limited the search to Scopus, Google Scholar, Emerald, Science Direct, IEEE, PLoS, BMC and ABI/Inform. Many academic journals probably provide a good picture of the related articles, too. This study has only reviewed the articles extracted based on some keywords such as “medical learning systems,” “medical learning environment” and “developing countries.” Medical learning systems might not have been published with those specific keywords. Also, there is a requirement for more research with the use of other methodologies. Lastly, non-English publications have been removed. There could be more potential related papers published in languages other than English.

Practical implications

This paper helps physicians and scholars better understand the clinical learning systems in developing countries. Also, the outcomes can aid hospital managers to speed up the implementation of e-learning mechanisms. This research might also enable the authors to have a role in the body of knowledge and experience, so weakening the picture of the developing country's begging bowl is constantly requesting help. The authors hoped that their recommendations aid clinical educators, particularly in developing countries, adopt the trends in clinical education in a changing world.

Originality/value

This paper is of the pioneers systematically reviewing the adoption of medical learning, specifically in developing countries.

Details

Kybernetes, vol. 51 no. 11
Type: Research Article
ISSN: 0368-492X

Keywords

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