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The music industry and fashion retailers are pioneers in using the metaverse to promote their brands and products and generate revenue from the burgeoning marketplace for virtual…
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DOI: 10.1108/OXAN-DB267480
ISSN: 2633-304X
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Geographic
Topical
Augmented reality, big data analytics, 3D modeling, and connected devices are notable examples of new technologies that are already being used by the industry at different stages…
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DOI: 10.1108/OXAN-DB259173
ISSN: 2633-304X
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Geographic
Topical
E-commerce in India.
Offline retail sector.
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DOI: 10.1108/OXAN-DB246358
ISSN: 2633-304X
Keywords
Geographic
Topical
The crisis has also increased pressure on the sector to act more responsibly, socially and environmentally.
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DOI: 10.1108/OXAN-DB253489
ISSN: 2633-304X
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Geographic
Topical
Although the growth rate reverted to trend following the 35% growth seen during the pandemic-related e-commerce surge in 2021, digital advertising now accounts for three-quarters…
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DOI: 10.1108/OXAN-DB286572
ISSN: 2633-304X
Keywords
Geographic
Topical
Outlook for consumer spending in Africa.
Although the metaverse is in its early days, the enabling technologies are approaching a convergence point where some large companies are starting to experiment with it both as a…
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DOI: 10.1108/OXAN-DB271953
ISSN: 2633-304X
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Geographic
Topical
Post-pandemic, UFF companies have further increased the speed of production and distribution cycles to achieve record sales, while the main fast fashion brands are trying to…
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DOI: 10.1108/OXAN-DB284761
ISSN: 2633-304X
Keywords
Geographic
Topical
While other social media platforms are witnessing a similar increase in harmful content, that at Twitter/X has been the most dramatic, making it a particularly problematic but…