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Supply chain collaboration (SCC) benefits organizational performance (OP). Although it is complex, it is also hard to implement and measure collaborative initiatives in the field of the supply chain. This study aims to examine the role of information technology (IT) and people’s involvement in OP through the mediation of supply chain collaboration.

This study used a deductive and quantitative approach to test the research hypotheses. Data was collected from 249 supply chain professionals working at various manufacturing firms.

This research found a significant effect of IT on supply chain collaboration. Similarly, people involvement (PI) also significantly influenced the supply chain collaboration. For the mediation hypotheses, SCC significantly mediates the relationships between two independent variables (IT and PI) and OP. Furthermore, the full mediation of SCC occurred.

This study provides a framework emphasizing manufacturing firms’ practices, SCC and OP. The “people involvement” was found as a novel variable in the tested model using the resource-based view as a supporting theory. The research findings can benefit the professionals working on supply chain business processes to improve OP.

This paper aims to find the impact of blockchain supply chain on supply chain performance with a mediating role of supplier trust, traceability and transparency.

Data was collected using the purposive sampling technique on a five-point Likert scale from 150 respondents. For data analysis, IBM SPSS and Smart PLS 3.3.7 were used to test the hypotheses by evaluating the structural equation modeling.

The blockchain supply chain found a significant effect on supply chain performance. Moreover, there is a substantial effect of the blockchain supply chain on supply chain performance via mediators, including supplier trust, supply chain traceability and supply chain transparency. Further, the mediation type of all mediators was full mediation in the relationships between blockchain supply chain and supply chain performance.

The research findings are helpful for industrialists, supply chain practitioners and policymakers. The practitioners can adopt blockchain technology to enhance inter-organizational collaboration, develop trust, data visibility and traceability, and critical decisions, ultimately bringing sustainable growth for the firm.

The outcomes of this research enrich the literature and share the impact of one of the most trending technologies in the supply chain perspective. Future research can empirically test the relationship between blockchain and supply chain sustainability.

The purpose of this study is to present a complete framework that defines the link between choices and decision criteria based on existing research on digital influencers (DIs) connected to consumer purchase intentions. The primary goal of this article is to assess the effect of DIs on customer purchase intentions via the creation of an integrated knowledge-based system (KBS).

The suggested KBS is based on the fuzzy analytic hierarchy process (AHP), which creates a link between DI elements and their overall effect on consumer purchase intentions.

With the help of a KBS, the performance of DIs may be evaluated. It demonstrates the link between choices connected to factors and decision criteria of various variables, demonstrating the beneficial effect of DIs in molding customer purchase intentions in the organic skincare industry.

The proposed KBS would aid marketing managers and decision makers in assessing the effect of DIs on customer purchase intentions. This research would also give decision makers with extensive information on influencer marketing and crucial elements that have a significant effect on customer purchase intentions.

This is the first research to employ the fuzzy AHP methodology and KBS in relation to influencers' effect. No prior research has targeted the organic skincare industry to assess the effect of Internet influencers on consumer purchase intentions. Furthermore, the KBS offers a holistic and complete way to studying influencers' effect on cost per impression (CPI) by establishing a linkage between choices and decision criteria.