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1 – 10 of over 1000
Article
Publication date: 21 July 2023

Shweta Pandey, Neeraj Pandey and Deepak Chawla

This study aims to develop a practical and effective approach for market segmentation using customer experience dimensions derived from online reviews.

Abstract

Purpose

This study aims to develop a practical and effective approach for market segmentation using customer experience dimensions derived from online reviews.

Design/methodology/approach

The research investigates over 6,500 customer evaluations of food establishments on Taiwan’s Yelp platform through the Latent Dirichlet allocation (LDA) data mining approach. By using the LDA-derived experience dimensions, cluster analysis discloses market segments. Subsequently, sentiment analysis is used to scrutinize the emotional scores of each segment.

Findings

Mining online review data helps discern divergent and new customer experience dimensions and sheds light on the divergent preferences among identified customer segments concerning these dimensions. Moreover, the polarity of sentiments expressed by consumers varies across such segments.

Research limitations/implications

Analyzing customer attributes extracted from online reviews for segmentation can enhance comprehension of customers’ needs. Further, using sentiment analysis and attributes of online reviews result in rich profiling of the identified segments, revealing gaps and opportunities for marketers.

Originality/value

This research presents a new approach to segmentation, which surmounts the restrictions of segmentation methods dependent on survey-based information. It contributes to the field and provides a valuable means for conducting customer-focused market segmentation. Furthermore, the suggested methodology is transferable across different sectors and not reliant on particular data sources, creating possibilities in diverse scenarios.

Details

Journal of Consumer Marketing, vol. 40 no. 7
Type: Research Article
ISSN: 0736-3761

Keywords

Article
Publication date: 25 December 2023

Monica Moscatelli, Alessandro Raffa and Arzu Ulusoy Shipstone

This study aims to demonstrate how women's involvement in urban planning and design in Gulf cities improves urban space's inclusivity and strengthens identity through cultural…

Abstract

Purpose

This study aims to demonstrate how women's involvement in urban planning and design in Gulf cities improves urban space's inclusivity and strengthens identity through cultural heritage revitalisation. It also promotes the participation of women in architecture and city-making by showcasing how shaping urban spaces offers local communities opportunities for social interaction and a more inclusive environment.

Design/methodology/approach

The paper critically compares two case studies in the Gulf region—one in the United Arab Emirates and the other in Bahrain—according to four inclusion criteria: context connection, cultural sensitivity, community engagement and choices of amenities. These inclusion criteria are also applied to an experimental project by women architects' students in Saudi Arabia to inspire the future female architects of the Gulf region. From urban to architectural scales, the project offers a glance into the heritage design by women architects.

Findings

In light of this critical analysis, this study highlights the sensitivity to issues related to the revitalisation of urban areas by women architects. The case studies identified show the role of the female architect in making architecture and linking cultural heritage with contemporary themes. These projects stitch the past with the present and link cultural identity with aspects related to sustainable architecture. Therefore, valorising women's architectural experience is necessary to contribute to sustainable urban development in the Gulf region and beyond.

Originality/value

The present study addresses the importance of the role of women architects in the Gulf region. The research promotes the full and equal participation of women in the architecture and construction of the city to recognise their achievements by increasing their involvement in the work in a more integrated and balanced way.

Details

Archnet-IJAR: International Journal of Architectural Research, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2631-6862

Keywords

Article
Publication date: 17 October 2023

Yongliang Wang and Nana Liu

Multi-well hydrofracturing is an important technology to create new fractures and expand existing fractures to increase reservoir permeability. The propagation morphology of the…

Abstract

Purpose

Multi-well hydrofracturing is an important technology to create new fractures and expand existing fractures to increase reservoir permeability. The propagation morphology of the fracture network is affected by the disturbance between the fractures initiation sequences and spacings between adjacent wells. However, it remains unclear how well spacing and initiation sequences lead to fracture propagation, deflection and connection.

Design/methodology/approach

In this study, the thermal-hydro-mechanical coupling effect in the hydrofracturing process was considered, to establish a finite element-discrete element model of multistage hydrofracturing in a horizontal well. Using typical cases, the unstable propagation of hydraulic fractures in multiple horizontal wells was investigated under varying well spacing and initiation sequences. Combined with the shear stress shadow caused by in situ stress disturbed by fracture tip propagation, the quantitative indexes of fracture propagation such as length, volume, displacement vector, deflection and unstable propagation behavior of the hydrofracturing fracture network were analyzed.

Findings

The results show that the shear stress disturbance caused by multiple hydraulic fractures is a significant factor in multi-well hydrofracturing. Reducing the spacing between multiple wells increases the stress shadow area and aggravates the mutual disturbance and deflection between the fractures. The quantitative analysis results show that a decrease of well spacing reduces the total length of hydraulic fractures but increases the total volume of the fracture; compared with sequential and simultaneous fracturing, alternate fracturing can effectively reduce stress shadow area, alleviate fracture disturbance and generate larger fracture propagation length and volume.

Originality/value

The numerical models and results of the unstable propagation and stress evolution of the hydraulic fracture network under thermal-hydro-mechanical coupling obtained in this study can provide useful guidance for the evaluation and design of rock mass fracture networks in deep unconventional oil and gas reservoirs.

Article
Publication date: 8 December 2022

Sadrodin Moqadam and Linda Nubani

The present study, based on a comparative analysis of several historic houses in Shiraz, presents a new perspective on uncovering the role of the social lives of homeowners in the…

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Abstract

Purpose

The present study, based on a comparative analysis of several historic houses in Shiraz, presents a new perspective on uncovering the role of the social lives of homeowners in the formation of the spatial configurations of their houses.

Design/methodology/approach

Twelve plans were selected and analyzed using space syntax techniques. The spatial characteristics were compared mathematically using integration, intelligibility and axial synergy.

Findings

The results of the research showed that spatial configurations reflected the social identity of their homeowners as well as their cultural and private beliefs. The results further highlighted the syntactical differences between different types of one courtyard houses, two courtyard houses and three courtyard houses. While privacy was maintained across all housing layouts, centralized one-courtyard typography had the highest synergy while the three-courtyard typology had the highest intelligibility.

Originality/value

This research advances the use of space syntax approach in the design of contemporary housing by recognizing the socio-cultural values of its occupants.

Details

Archnet-IJAR: International Journal of Architectural Research, vol. 18 no. 1
Type: Research Article
ISSN: 2631-6862

Keywords

Open Access
Article
Publication date: 19 May 2023

Lars-Erik Gadde and Håkan Håkansson

In today’s business settings, most firms strive to closely integrate their resources and activities with those of their business partners. However, these linkages tend to create…

1435

Abstract

Purpose

In today’s business settings, most firms strive to closely integrate their resources and activities with those of their business partners. However, these linkages tend to create lock-in effects when changes are needed. In such situations, firms need to generate new space for action. The purpose of this paper is twofold: analysis of potential action spaces for restructuring; and examination of how action spaces can be exploited and the consequences accompanying this implementation.

Design/methodology/approach

Network dynamics originate from changes in the network interdependencies. This paper is focused on the role of the three dual connections – actors–activities, actors–resources and activities–resources, identified as network vectors. In the framing of the study, these network vectors are combined with managerial action expressed in terms of networking and network outcome. This framework is then used for the analysis of major restructuring of the car industries in the USA and Europe at the end of the 1900s.

Findings

This study shows that the restructuring of the car industry can be explained by modifications in the three network vectors. Managerial action through changes of the vector features generated new action space contributing to the transition of the automotive network. The key to successful exploitation of action space was interaction – with individual business partners, in triadic constellations, as well as on the network level.

Originality/value

This paper presents a new view of network dynamics by relying on the three network vectors. These concepts were developed in the early 1990s. This far, however, they have been used only to a limited extent.

Details

Journal of Business & Industrial Marketing, vol. 38 no. 13
Type: Research Article
ISSN: 0885-8624

Keywords

Article
Publication date: 20 October 2021

Pantea Hakimian and Azadeh Lak

The purpose of this study is to develop a conceptual framework for defining the notion of “physical integration” regarding the Iranian bazaar as the main component in the…

Abstract

Purpose

The purpose of this study is to develop a conceptual framework for defining the notion of “physical integration” regarding the Iranian bazaar as the main component in the structure of traditional Iranian cities. Applying this conceptual framework to the historical bazaars in the cities of Kerman and Shiraz, this study seeks to pave the way for restoring the physical integrity of such historical districts.

Design/methodology/approach

The research was conducted in two phases. First, there was a review of the theoretical background of physical integration followed by the analysis of the corresponding qualitative contents and the validation of the proposed conceptual framework as confirmed by 15 local experts. The second phase tested the validated framework in two case studies based on maps, historical documents and field observations.

Findings

The findings show that the physical integration of historical bazaars can be undertaken in morphological, visual-aesthetic and functional aspects. The proposed conceptual framework is capable of dealing with the different aspects of physical integration in historical districts on a meso-scale.

Research limitations/implications

The theoretical implications of this study concerning the physical integration of traditional bazaars address urban design, urban planning and multi-disciplinary historical geography. The study also has practical implications for the integration of bazaars in historical urban regeneration projects via design guidelines.

Originality/value

This study emphasizes the importance of physical integration as a multi-dimensional concept, facilitating it to deal with the physical quality and the characteristics of historical districts, particularly bazaars. It also highlights the role of the Iranian bazaar as a unifying structure in the historical districts.

Details

Journal of Cultural Heritage Management and Sustainable Development, vol. 13 no. 4
Type: Research Article
ISSN: 2044-1266

Keywords

Book part
Publication date: 11 December 2023

Devaka Gunawardena and Ahilan Kadirgamar

The popular uprising in Sri Lanka on July 9th, 2022, led to President Gotabaya Rajapaksa fleeing the country. It represented a stunning culmination of a wave of protests during…

Abstract

The popular uprising in Sri Lanka on July 9th, 2022, led to President Gotabaya Rajapaksa fleeing the country. It represented a stunning culmination of a wave of protests during the recent past. The proximate cause of the uprising was the worst economic crisis that Sri Lanka had experienced since the Great Depression of the 1930s. The breakdown was long in the making since the island nation became the first country in South Asia to take the neoliberal turn in the late 1970s. The dramatic collapse was catalyzed by a sovereign debt crisis with the onset of the COVID-19 pandemic and the war in Ukraine. Nevertheless, like all great revolts, it has led to a counter revolution by the ruling class, including the reconfiguration of the old regime.

We examine the tremendous consequences of recent events, both in terms of Sri Lanka's long history of struggles involving working people and the global unravelling underway. We explore whether Sri Lanka is a harbinger of more global political economic changes to come. The process includes the possibility of systemic resistance to financialization in the scores of countries in the Global South experiencing tremendous debt distress. In this regard, we ask whether Sri Lanka's revolt could yet become a revolution. To frame the potential implications, we turn to a deeper interrogation of classic Marxist theories and concepts.

Article
Publication date: 14 November 2023

Jihye Park, Min Zhang, Seunghyun Yoo and Hannah Gloria Kwon

This study investigates the effects of vertical direction and rotation of English loan brand names in East Asian languages (Chinese and Korean) on processing fluency, perceived…

Abstract

Purpose

This study investigates the effects of vertical direction and rotation of English loan brand names in East Asian languages (Chinese and Korean) on processing fluency, perceived product quality and purchase intention.

Design/methodology/approach

Four experiments were conducted in China and Korea, employing a 2 (vertical direction: downward vs upward) X 3 (rotation: 0°/marquee vs 90° clockwise vs 90° counterclockwise) between-subjects factorial design.

Findings

The findings showed that when the English loan Chinese brand name was displayed downward, the marquee format was preferred, while counterclockwise rotation was favored when displayed upward. In Korean, clockwise rotation was preferred for downward presentation, while counterclockwise rotation was favored for upward presentation. The effects on purchase intention were mediated by processing fluency and perceived product quality.

Practical implications

This research provides practical implications for global manufacturers and retailers, offering guidance on presenting brand names in East Asian languages and optimizing product packaging designs. For Chinese consumers, the marquee format is recommended for downward-oriented brand names, while counterclockwise rotation is effective for upward orientation. For Korean consumers, clockwise rotation is favored for downward presentation and counterclockwise rotation is preferred for upward presentation. Understanding linguistic habits allows the tailoring of brand presentations, enhancing brand perception and consumer responses.

Originality/value

This study contributes to understanding the role of cultural and linguistic influences on consumer information processing and product perception in vertical presentations of brand names.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 36 no. 5
Type: Research Article
ISSN: 1355-5855

Keywords

Open Access
Article
Publication date: 20 February 2024

Luiz Henrique Alonso de Andrade and Elias Pekkola

This research addresses the professional logics of street-level managers (SLMs) and bureaucrats (SLBs) working in the Brazilian National Social Security Agency (INSS) through…

Abstract

Purpose

This research addresses the professional logics of street-level managers (SLMs) and bureaucrats (SLBs) working in the Brazilian National Social Security Agency (INSS) through their perceptions of distributive justice and discretion. Since SLMs have the authority to influence SLBs' actions, we investigate whether these two groups hold similar viewpoints.

Design/methodology/approach

We integrate the administrative data and survey responses (n = 678) with earlier thematic content analysis (n = 350) in three stages: mean-testing, regression analyses and complementary qualitative analysis, integrated through a mixed-methods matrix.

Findings

Whilst no significant differences emerge in distributive justice ideas between groups, SLMs demand wider benefit-granting discretion, praising professionalism whilst adopting managerial posture and jargon.

Research limitations/implications

The study adds to the theoretical discussions concerning SLM’s influence on SLB’s decision-making, suggesting that other factors outweigh it. The finding concerning the managers’ demand for wider discretion asks for further in-depth approaches.

Practical implications

Findings supply valuable insights for policymakers and managers steering administrative reforms, by questioning whether some roles SLMs play are limited to symbolic levels. Further, SLBs’ heterogenous formations might be more relevant to policy divergence than managerial influence and perhaps an underutilised source of innovation.

Originality/value

By approaching street-level management professional logics within a Global South welfare state through a mixed-methods approach, this study offers a holistic understanding of complex dynamics, providing novel insights for public sector management.

Details

International Journal of Public Sector Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0951-3558

Keywords

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