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Book part
Publication date: 1 January 2008

Michael A. Merz, Dana L. Alden, Wayne D. Hoyer and Kalpesh Kaushik Desai

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Review of Marketing Research
Type: Book
DOI:
ISBN: 978-0-85724-726-1

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Book part
Publication date: 22 January 2021

John van der Velden and Rob White

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The Extinction Curve
Type: Book
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ISBN: 978-1-80043-824-8

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Book part
Publication date: 1 January 2005

Naresh K. Malhotra

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Review of Marketing Research
Type: Book
DOI:
ISBN: 978-0-85724-723-0

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Book part (3)
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