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Book part
Publication date: 18 March 2024

Nadine Petersen, Jacqueline Batchelor and Sarah Gravett

This case study documents the move to emergency virtual learning at the University of Johannesburg. Prefacing promoting social justice and care, the authors explain how key…

Abstract

This case study documents the move to emergency virtual learning at the University of Johannesburg. Prefacing promoting social justice and care, the authors explain how key challenges unique to a university in a developing world context were considered. The findings highlight the importance of agility, adaptability and the role of Ubuntu (i.e. values of compassion, solidarity and sharing) in higher education institutional leadership in a crisis. Furthermore, the authors highlight the need to address how structural inequality and poverty impact the pace of technological infusion in higher education in the Global South.

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Book part
Publication date: 18 March 2024

Abstract

Details

Building a Better Normal
Type: Book
ISBN: 978-1-80455-413-5

Article
Publication date: 5 May 2023

Dewi Tojib, Rahul Sujan, Junzhao Ma and Yelena Tsarenko

Service robots are gradually becoming more anthropomorphic and intelligent. This research aims to investigate how anthropomorphic service robots with different levels of…

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Abstract

Purpose

Service robots are gradually becoming more anthropomorphic and intelligent. This research aims to investigate how anthropomorphic service robots with different levels of intelligence affect their human counterparts.

Design/methodology/approach

Two between-subject experimental studies were used to test whether different levels of service robot anthropomorphism with different levels of intelligence influence employees' morale and resistance to service robots.

Findings

Study 1 shows that the effect of service robot anthropomorphism (low vs. high) on employees' resistance and morale is mediated by perceived job-security threat. Study 2 validates this mediating effect and shows that it is moderated by the type of AI (mechanical vs. analytical). Specifically, when exposed to mechanical AI-powered service robots, employees exhibit a higher perceived job-security threat toward robots with a high (vs. low) degree of anthropomorphism. This moderating effect is not observed when employees are exposed to analytical AI-powered service robots. This moderated mediation effect is also found for the signing of a petition as the behavioral outcome.

Practical implications

Service firms considering the adoption of mechanical AI-powered service robots should choose a low (vs. high) anthropomorphic robot to reduce the sense of job-security threat felt by human employees, which subsequently increases their acceptance. However, if analytical AI-powered service robots with are to replace their human employees, the degree of anthropomorphism becomes irrelevant.

Originality/value

This is the first empirical study to explore how anthropomorphic service robots can influence human employees' evaluations and behaviors.

Details

Journal of Service Management, vol. 34 no. 4
Type: Research Article
ISSN: 1757-5818

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