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Article
Publication date: 1 January 2006

Goh Eng Ann, Suhaiza Zailani and Nabsiah Abd Wahid

To investigate the impact of EMS certification on the performance of firms, including economic and environmental aspects and perceived customer satisfaction.

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Abstract

Purpose

To investigate the impact of EMS certification on the performance of firms, including economic and environmental aspects and perceived customer satisfaction.

Design/methodology/approach

The purpose of this study is hypotheses testing in order to explain the variance in the dependent variable (firms' performance in terms of economic and environmental aspects) by establishing the nature of the relationship between the dependent variable and the independent variables through the testing of the hypotheses.

Findings

The results reveal that certification impacts positively on both the environmental and economic performance of enterprises. Respondents perceived “enhanced corporate image” to be the strongest impact of certification, and they believe that the benefits obtained from EMS certification far outweigh the cost of its implementation.

Research limitations/implications

The study only surveyed ISO 14001‐certified firms. Future research should include non‐certified firms.

Practical implications

To improve the quality of the environment there needs to be a partnership between government, businesses and the community.

Originality/value

ISO 14001 certification has a positive impact on firms' performance, specifically on perceived economic impact, perceived environmental impact and perceived customer satisfaction. By failing to perceive a marketing opportunity from using this well‐known standard, firms can lose market share.

Details

Management of Environmental Quality: An International Journal, vol. 17 no. 1
Type: Research Article
ISSN: 1477-7835

Keywords

Article
Publication date: 19 June 2021

Nitty Hirawaty Kamarulzaman, Nur Aminin Muhamad and Nolila Mohd Nawi

The incredulity among Muslim consumers due to fake and doubtful halal logos has led to some querying the halal compliance and halal integrity among food small and medium…

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Abstract

Purpose

The incredulity among Muslim consumers due to fake and doubtful halal logos has led to some querying the halal compliance and halal integrity among food small and medium enterprises (SMEs). By using the traceability systems consumers may track and trace the movement of food products available in the market. The purpose of this paper is to investigate factors that influence food SMEs’ intention to adopt a halal traceability system.

Design/methodology/approach

A structured questionnaire survey was developed and administered to a systematic random sampling of 260 food SMEs. The data were analyzed using descriptive analysis, Chi-square analysis, Pearson correlation analysis and logistic regression analysis.

Findings

The results revealed a strong correlation between the environmental aspect (EA) and perceived usefulness (PU) of a halal traceability system. Sales turnover, PU, perceived ease of use, technological aspect, organizational aspect and EA are the factors that influenced food SMEs’ intention to adopt a halal traceability system.

Research limitations/implications

The context of this study is confined to the SMEs in the food industry in Peninsular Malaysia, thereby limiting the generalizability of the findings to other industries.

Practical implications

This study shows a halal traceability system facilitates food SMEs in enhancing their business and provides tremendous potential to further improve the halal industry in Malaysia.

Originality/value

The traceability system that is perceived to be easy and useful are the most influential factors toward the adoption of technology among food SMEs. Thus, this study confirms the growing importance of the halal traceability system in the food industry.

Details

Journal of Islamic Marketing, vol. 13 no. 9
Type: Research Article
ISSN: 1759-0833

Keywords

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