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Article
Publication date: 20 November 2023

Zaina Nakabuye, Jamiah Mayanja, Sarah Bimbona and Micheal Wassermann

The purpose of this paper is to investigate the relationships between technology orientations and export performance of small and medium-sized enterprises (SMEs).

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Abstract

Purpose

The purpose of this paper is to investigate the relationships between technology orientations and export performance of small and medium-sized enterprises (SMEs).

Design/methodology/approach

A quantitative research design was adopted for this study. The paper formulates hypotheses from the literature review. These hypotheses are tested using structural equation modeling with data collected from 231 SMEs in Uganda. Data were analyzed using SPSS version 23 and AMOS.

Findings

The findings of this study showed technology orientation has a positive and significant relationship with the performance of Ugandan SMEs and that supply chain agility moderates technology orientation and export performance.

Research limitations/implications

The study discusses the findings, advances limitations and managerial implications. It also suggests future research avenues. It proposes some recommendations to help Ugandan SMEs to form flexible supply chains, use the latest technology and create strong relationship ties with their partners in the supply chain.

Practical implications

The study suggests that managers of Ugandan SMEs should use the latest technology in production, marketing, logistics and supply chain management which will enable them to respond quickly to customer tastes and preferences leading to higher levels of export performance.

Originality/value

This study contributes to the literature on strategic management showing the reliability of scales used and the confirmatory of the factor structure. This study shows that in strategic management technology, orientation is critical in increasing export performance. This study has extended the resource-based view (RBV) and dynamic capabilities theories.

Details

Modern Supply Chain Research and Applications, vol. 5 no. 4
Type: Research Article
ISSN: 2631-3871

Keywords

Article
Publication date: 7 April 2023

Mohammed Awad Alshahrani and Mohammad Asif Salam

The purpose of this paper is to investigate the relationship between entrepreneurial orientation (EO) and firm performance (FP) through the mediating role of absorptive capacity…

Abstract

Purpose

The purpose of this paper is to investigate the relationship between entrepreneurial orientation (EO) and firm performance (FP) through the mediating role of absorptive capacity (AC) in small and medium enterprises (SMEs) in the Kingdom of Saudi Arabia (KSA) as an emerging economy.

Design/methodology/approach

This paper used a quantitative research design. Data was collected using a self-administered online questionnaire. The study was based on 366 samples from Saudi Arabian workers at SMEs. Statistical analysis was carried out using SPSS/AMOS 26.

Findings

The paper provides empirical insights. It suggests the positively mediating role of AC in the relationship between EO and FP. The authors found a full positive mediating role of AC in the relationship between EO and FP in SMEs in the KSA.

Research limitations/implications

The study empirically confirms the role of EO through AC in enhancing a firm’s performance. Additionally, the research findings support SME owners and managers in increasing their firms’ performance by implementing AC dimensions (assimilation and acquisition) with existing entrepreneurial characteristics to boost and increase business and performance. Regardless of the implications, this paper has some limitations. For instance, this study was conducted only on SMEs in Saudi Arabia. Therefore, future researchers are encouraged to extend the study to other organization sizes or to extend the study to other industries.

Originality/value

This study contributes to the literature by demonstrating the importance of AC’s mediating role in EO’s impact on FP, extending the previous studies in the area. Moreover, this research investigates the study themes in a relatively new context, specifically SMEs in the KSA.

Details

Journal of Research in Marketing and Entrepreneurship, vol. 26 no. 1
Type: Research Article
ISSN: 1471-5201

Keywords

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