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This study aims to underline Islamic principles to the business theories for producers and policymakers and to explain halal marketing by value creation approach for halal stakeholders concerned with halal certification and its implementation.

This study applied inductive reasoning with the systematic literature review (SLR) of peer-reviewed published research papers, followed by the preferred reporting items for systematic reviews and meta-analyses framework. Furthermore, the content analysis with ATLAS.ti 2022 helped to undergo concept and thematic analysis that show the theoretical lenses for the upstream halal businesses.

Among 360 papers, the SLR from 2012 to 2022 found 32 papers dealing with the halal theory–based studies on certification, standards, producers and policymakers and halal supply chains. Only seven studies consulted the resource-based view (RBV), a strategy theory and the institutional theory (IT) connected to halal. This study further underpinned qualitative Quranic verses to add to the current body of RBV and IT, resulting in halal sustainable competitive advantage and halal certification institutionalization.

Islamic principles can guide halal stakeholders to create and manage valuable resources through halal certification. Also, academics can synthesize conventional theories as value-creation mechanisms compliant with Islamic codes.

To the best of the authors’ knowledge, this novel study was the first to contribute to the current body of RBV and IT with Islamic principles. It has primarily concentrated on the upstream halal businesses to create and manage halal value, certification and competitive advantages for halal marketing.

This research attempts to explore how reverse logistics (RL) and sustainable supply chain initiatives (SSCI) affect sustainability performance (SP) in the manufacturing industry under the moderating effects of organisational learning capability (OLC). At the same time, this study is expected to allow manufacturers to advance towards a high level of model generation in the green economy.

The data for this study was obtained from 451 manufacturing companies in the Hebei Province, China. This study develops a model and tests all hypothesised relationships using partial least square–structural equation modelling (PLS-SEM) with two-step analytical procedures.

The results indicate that SSCI and RL have a positive relationship with SP, and SSCI is positively related to RL. Moreover, the OLC moderates the relationship between RL and SP as well as the relationship between SSCI and SP.

The findings of the study yield valuable managerial insights on how the effective implementation of green practices, coupled with the utilisation of learning capabilities, can contribute to improving the sustainability of manufacturing firms. The study has certain limitations that suggest potential avenues for future research, the most significant of which is our reliance on data from a single country, which may impede the generalisability of the findings.

This study contributes to the existing literature on SP by considering RL and SSCI and offers a unique theoretical argument that describes the relationships by considering the moderating effect of OLC, which has not been empirically explored.