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1 – 2 of 2Hyejo Hailey Shin, Kevin Kam Fung So and Miyoung Jeong
This study aims to cross-validate the technology experience (TE) scale and examine the potential differences in consumer TE across three different sectors.
Abstract
Purpose
This study aims to cross-validate the technology experience (TE) scale and examine the potential differences in consumer TE across three different sectors.
Design/methodology/approach
Across three separate studies, the TE scale and its psychometric properties and consequences were examined across three distinctive hospitality and tourism (H&T) sectors: accommodations (n = 640), food and beverage (n = 615) and tourism (n = 592).
Findings
The findings consistently show that TE is a second-order formative construct with nine dimensions. Furthermore, the factor structure of consumer TE is consistent across the focal sectors, enhancing the TE scale’s generalizability. While the dimensions consisting of TE were identical across the three sectors, the composites of TE were formed differently across the sectors, demonstrating the differences in consumers’ TE across the three sectors.
Practical implications
This research offers practical implications to the H&T industry regarding the different impacts of various TE dimensions on consumers’ overall experiences, thereby creating overall satisfaction and behavioral intentions.
Originality/value
To the best of the authors’ knowledge, this research was the first attempt to examine the differences in consumers’ TE across the sectors of the H&T industry. By identifying the different impacts of TE dimensions on consumers’ overall experience, this research provides theoretical and practical contributions by confirming the distinct characteristics of the sectors under the H&T industry.
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Nida Shamim, Suraksha Gupta and Matthew Minsuk Shin
The purpose of this paper is to explore user engagement (UE) within the Metaverse (MV) environment, emphasising the crucial role of immersive experiences (IEs). This study aims to…
Abstract
Purpose
The purpose of this paper is to explore user engagement (UE) within the Metaverse (MV) environment, emphasising the crucial role of immersive experiences (IEs). This study aims to understand how IEs influence UE and the mediating effects of hedonic value (HV) and utilitarian value (UV) on this relationship. Additionally, the authors examine the moderating impacts of user perceptions (UPs) such as headset comfort, simulation sickness, prior knowledge and ease of use on the utilisation of the MV. This study seeks to elucidate the dynamics of virtual travel at a pre-experience stage, enhancing the comprehension of how digital platforms can revolutionise UE in travel and tourism.
Design/methodology/approach
This study used a triangulation methodology to provide a thorough investigation into the factors influencing UE in the MV. A systematic literature review (SLR) was conducted to frame the research context and identify relevant variables. To gather empirical data, 25 interviews were performed with active MV users, supplemented by a survey distributed to 118 participants. The data collected was analysed using structural equation modelling (SEM) to test the hypothesised relationships between IEs, UPs, HV and UV and their combined effect on UE within the MV.
Findings
The findings from the SEM indicate that engaging in the MV leads to a positive IE, which significantly enhances UE. Additionally, it was discovered that HV and UV play a mediating role in strengthening the link between IEs and UE. Furthermore, UPs, including headset comfort, simulation sickness, prior knowledge and ease of use, are significant moderators in the relationship between IEs and MV usage. These insights provide a nuanced understanding of the variables that contribute to and enhance UE in virtual environments.
Originality/value
This research contributes original insights into the burgeoning field of digital tourism by focusing on the MV, a rapidly evolving platform. It addresses the gap in the existing literature by delineating the complex interplay between IEs, UPs and value constructs within the MV. By using a mixed-method approach and advanced statistical analysis, this study provides a comprehensive model of UE specific to virtual travel platforms. The findings are particularly valuable for developers and marketers in the hospitality and tourism sectors seeking to capitalise on digital transformation and enhance UE through immersive technologies.
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