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Open Access
Article
Publication date: 30 August 2024

Mingzhe Tao, Jinghua Xu, Shuyou Zhang and Jianrong Tan

This work aims to provide a rapid robust optimization design solution for parallel robots or mechanisms, thereby circumventing inefficiencies and wastage caused by empirical…

Abstract

Purpose

This work aims to provide a rapid robust optimization design solution for parallel robots or mechanisms, thereby circumventing inefficiencies and wastage caused by empirical design, as well as numerous physical verifications, which can be employed for creating high-quality prototypes of parallel robots in a variety of applications.

Design/methodology/approach

A novel subregional meta-heuristic iteration (SMI) method is proposed for the optimization of parallel robots. Multiple subregional optimization objectives are established and optimization is achieved through the utilisation of an enhanced meta-heuristic optimization algorithm, which roughly employs chaotic mapping in the initialization strategy to augment the diversity of the initial solution. The non-dominated sorting method is utilised for updating strategies, thereby achieving multi-objective optimization.

Findings

The actuator error under the same trajectory is visibly reduced after SMI, with a maximum reduction of 6.81% and an average reduction of 1.46%. Meanwhile, the response speed, maximum bearing capacity and stiffness of the mechanism are enhanced by 63.83, 43.98 and 97.51%, respectively. The optimized mechanism is more robust and the optimization process is efficient.

Originality/value

The proposed robustness multi-objective optimization via SMI is more effective in improving the performance and precision of the parallel mechanisms in various applications. Furthermore, it provides a solution for the rapid and high-quality optimization design of parallel robots.

Details

Journal of Intelligent Manufacturing and Special Equipment, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2633-6596

Keywords

Article
Publication date: 10 February 2023

Jinghua Xu, Mingzhe Tao, Mingyu Gao, Shuyou Zhang, Jianrong Tan, Jingxuan Xu and Kang Wang

The coupling impact of hybrid uncertain errors on the machine precision is complex, as a result of which the designing method with multiple independent error sources under…

Abstract

Purpose

The coupling impact of hybrid uncertain errors on the machine precision is complex, as a result of which the designing method with multiple independent error sources under uncertainties remains a challenge. For the purpose of precision improvement, this paper focuses on the robot design and aims to present an assembly precision design method based on uncertain hybrid tolerance allocation (UHTA), to improve the positioning precision of the mechanized robot, as well as realize high precision positioning within the workspace.

Design/methodology/approach

The fundamentals of the parallel mechanism are introduced first to implement concept design of a 3-R(4S) &3-SS parallel robot. The kinematic modeling of the robot is carried out, and the performance indexes of the robot are calculated via Jacobian matrix, on the basis of which, the 3D spatial overall workspace can be quantified and visualized, under the constraints of limited rod, to avoid the singular position. The error of the robot is described, and a probabilistic error model is hereby developed to classify the hybrid error sensitivity of each independent uncertain error source by Monte Carlo stochastic method. Most innovatively, a methodology called UHTA is proposed to optimize the robot precision, and the tolerance allocation approach is conducted to reduce the overall error amplitude and improve the robotized positioning precision, on the premise of not increasing assembly cost.

Findings

The proposed approach is validated by digital simulation of medical puncture robot. The experiment highlights the mathematical findings that the horizontal plane positioning error of the parallel robotic mechanism can be effectively reduced after using UHTA, and the average precision can be improved by up to 39.54%.

Originality/value

The originality lies in UHTA-based precision design method for parallel robots. The proposed method has widely expanding application scenarios in industrial robots, biomedical robots and other assembly automation fields.

Article
Publication date: 21 December 2023

Chao Fan, Feng Jiang, Mingzhe Yu and Xiaobo Tao

Brand storytelling is an effective marketing tool. However, when choosing whether to tell more or tell less, it remains unclear which of these two narrative styles is most…

Abstract

Purpose

Brand storytelling is an effective marketing tool. However, when choosing whether to tell more or tell less, it remains unclear which of these two narrative styles is most effective. This study aims to examine whether blank-leaving(less) leads to favourable brand attitudes and compares its effects on consumers’ story immersion, to non-blank-leaving(more).

Design/methodology/approach

Two experiments were conducted to test the hypotheses. In Study 1, a single-factorial design was used with 252 participants assigned at random to one of two narrative conditions: blank-leaving or non-blank-leaving. Study 2 replicated Study 1 and investigated the moderating role of implicit mindsets.

Findings

The results show that a blank-leaving narrative style increases favourable brand attitudes. Consumers present deeper immersion in the brand story that uses blank-leaving, as compared to non-blank-leaving, leading to a more favourable brand attitude. Furthermore, this effect is stronger for individuals with growth mindsets.

Practical implications

Telling the brand story using a blank-leaving narrative style is more effective in catching consumers’ attention than non-blank-leaving. In particular, a blank-leaving narrative is a good approach for targeting consumers who have a growth mindset.

Originality/value

To the best of the authors’ knowledge, this research is the first to investigate and compare the effects of blank-leaving and non-blank-leaving narrative styles on brand attitudes in the context of storytelling marketing.

Details

Journal of Product & Brand Management, vol. 33 no. 2
Type: Research Article
ISSN: 1061-0421

Keywords

Abstract

Details

China Agricultural Economic Review, vol. 10 no. 1
Type: Research Article
ISSN: 1756-137X

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