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The paper takes up the challenge offered in the call for papers for this special issue to explore the notion of public relations as “ethical guardian”. The approach taken is to review some influential academic perspectives as well as practitioner perspectives that emerged throughout the 20th century. It is argued that the ethics and social responsibility have long been an intrinsic part of public relations self‐identity. The paper identifies a number of problems for the public relations occupation that arise from its historical legacy and considers the implications for professional status.

This paper aims to provide an overview of this special issue.

The guest editorial introduces the papers in this special issue, focusing on practical wisdom for management from the Chinese classical traditions.

Chinese culture increasingly will permeate international culture and move from peripheral to mainstream status. To ignore this in management education would be a grave oversight.

The issue offers insights into the value of practical wisdom from Confucianism, the origins of Chinese classical trditions and Daoism, and the various streams of thought within the classical Chinese traditions and their contemporary relevance.

It can hardly be denied that preventive corrosion control offers the best solution to the costly havoc caused by corrosion. This has for many years imposed a heavy burden on industry affecting productivity and profitability.