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This conversation presents the reflections from five prominent disaster scholars and practitioners on the opportunities and challenges associated with research following disasters and explores the importance of ethics in disaster research.

This paper is based on the conversations that took place on Disasters: Deconstructed Podcast livestream on the 11th of June 2021.

The prominent themes in this conversation include ethical approaches to research, how we–as disaster researchers and practitioners–collaborate, engage, and cooperate, and whose voices are centred in a post-disaster research context.

The conversation contributes to ongoing discussions around the conduct and practice of disaster research.

This conversation highlights the need to rethink how we approach disaster risk reduction in different South Asian contexts.

This paper is based on the webinar held as part of Asia Week at the University of Copenhagen which was organised by Asian Dynamics Initiative and Copenhagen Centre for Disaster Research on the September 12, 2023.

The prominent themes emerging from this conversation represents hybridity, self-rule and self-recovery. Along with this we suggest a fundamental turn to ensuring hope, solidarity and empathy is part of a post-colonial future.

The conversation contributes to the ongoing discussions on moving away from colonial practices in disaster risk reduction and disaster studies broadly.

This article provides an introduction and assessment of the English and Spanish literatures on gender relations in disaster contexts. We analyze regional patterns of differences and similarities in women’s disaster experiences and the differing research questions raised by these patterns in the scholarly and practice‐based literature. The analysis supports the claim that how gender is theorized makes a difference in public policy and practical approaches to disaster risk management. We propose new directions in the field of disaster social science and contribute a current bibliography in the emerging gender and disaster field.

The interview documents early days in the field of disaster risk reduction.

The transcript and video were developed in the context of a United Nations Office for Disaster Risk Reduction (UNDRR) project on the History of DRR.

The transcript presents important developments during the 1980s with valuable lessons about risk reduction.

It takes the readers on a history of the journey of DRR over three decades.

The transcript provides an overview of the development of the field and changing paradigms in this regard.

The transcript was developed in the context of a United Nations Office for Disaster Risk Reduction (UNDRR) project on the history of disaster risk reduction (DRR).

The transcript traces the initial discussions of how the At Risk book was conceived and presents new dimensions and challenges within the field.

The interview highlights the importance of the need to document the transitions, developments and paradigm changes in the field over time.

This conversation presents the reflections from four inspirational early career disaster scholars on the opportunities and challenges associated with post-disaster research and disaster studies in general.

This paper is based on the conversations that took place on Disasters: Deconstructed Podcast livestream on the 15th September 2021.

The prominent themes in this conversation include representation, power imbalances and research extractivism and reciprocity.

The conversation contributes to the ongoing discussions around how research is conducted immediately following disasters.

The case study has several objectives: to gauge the evaluation of the direct-to-consumer industry in the economy of India, to analyse the competition of the brands, to ascertain the evolution of smaller direct-to-consumer (DTC) brands on the purchasing capacity of consumers, to analyse challenges in branding in Tier 2 and 3 cities and to evaluate the strategic branding decisions of Mamaearth.

During her pregnancy, Ghazal Alagh and her husband Varun Alagh, the co-founders of Mamaearth, were looking for some good and natural products for their baby’s skincare. However, she could not find products that were 100% safe. Hence, as a concerned mother, she started using a few hands-on home remedies for her baby, which were 100% organic, and then the idea clicked to her to start a baby care brand named Mamaearth, which later also included personal care products. The company started as a DTC/internet-first brand in 2016, which only used to sell products online without any intermediaries when it was still trying to make its way in the market and was aware of the stiff competition by giants such as Hindustan Unilever and Proctor & Gamble, who were ruling the market for decades. When the COVID-19 pandemic hit, the market saw a shift in consumer buying patterns. There was greater use of e-commerce touch points for shopping, as various digital platforms such as the official site of products, social media and mobile platforms were used by consumers during the pandemic, leading to digitalization in buying and digitalization of consumer shopping journey. These technology platforms were expected to play a substantial role in reaching and creating consumer awareness, transaction and retention post-COVID according to reports by Deloitte 2020. Moreover, such a shift in behaviour amidst the COVID-19 pandemic shot up sales of this DTC brand and made itself the big shot it is today, where they were looking to get into an initial public offering in just seven years of its launch. They re-evaluated their strategy, which helped them become the biggest brand in no time.

This case study is suitable for Doctor of Philosophy students.

Teaching notes are available for educators only.

CSS 8: Marketing.