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Article
Publication date: 16 May 2016

Francisco Guzman and Ulla Hakala

742

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Journal of Product & Brand Management, vol. 25 no. 3
Type: Research Article
DOI:
ISSN: 1061-0421

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Article
Publication date: 12 March 2018

Francisco Guzman and Cleopatra Veloutsou

639

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Journal of Product & Brand Management, vol. 27 no. 2
Type: Research Article
DOI:
ISSN: 1061-0421

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