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This paper describes the personal history and intellectual development of Morris B. Holbrook (MBH), a participant in the field of marketing academics in general and consumer research in particular.

The paper pursues an approach characterized by historical autoethnographic subjective personal introspection or HASPI.

The paper reports the personal history of MBH and – via HASPI – interprets various aspects of key participants and major themes that emerged over the course of his career.

The main implication is that every scholar in the field of marketing pursues a different light, follows a unique path, plays by idiosyncratic rules, and deserves individual attention, consideration, and respect … like a cat that carries its own leash.

In the case of MBH, like (say) a jazz musician, whatever value he might have depends on his originality.

The expanded sovereign bond portfolios from the sizeable public interventions in the financial sector during the current crisis need close monitoring and analysis of emerging vulnerabilities. This chapter presents some conventional and new measures of market, credit, and liquidity risks for government bond portfolios, considered from the perspective of a sovereign debt manager. In particular, it examines duration, convexity, and VaR statistics as measures of market exposure; the contingent-claims approach as the most promising measure of credit risk exposure; and a VaR statistic as a measure of liquidity risk.

The purpose of this article is to share my own narrative on theological exegesis and my life journey as a gay Christian in my expedition to reconcile sexuality and faith. The main focus will be on religion, gender, sexuality and sexual health issues as they affect African lesbian, gay, bisexual, transgender and intersex (LGBTI) people in the UK and Africa. The article will examine patterns that either deny or lead to a complete reconciliation.Today, many LGBTI people struggle in society to reconcile sexuality, culture and faith. This article will focus on the journey to reconcile spirituality and sexuality. Other areas also covered are human rights, including issues in and around the activities of sexual health organisations and religious communities. This article focuses on:• the marginalisation of LGBTI Christians of African and Caribbean descent• the challenges of having to deal with sexual orientation and health• the trauma of being non heterosexual where faith dominates the spectrum of living• the effects of religious homophobia and exclusion from religious communities.This article also explores the experience of African LGBTI people generally scrambling for something in which to put their confidence for the future. There is no doubt that Christianity is relevant to many situations, there are endless list of examples, injustice, dysfunctional families, unemployment, culture, poverty, social justice, breach of human rights, inequality, misogyny, denominational rife, unruly government, homophobia, discrimination, corruption, and hypocrisy of the religious communities. We therefore need a balance to restore order, sanity, love, endurance, control, gratitude, accountability, respect, manners, responsibility, liberation, freedom, helping the poor, works, support, preaching the gospel of inclusion, baptising the people and winning souls.

In this article, the authors develop an arbitrage approach to valuing insurance‐linked securities (ILS) for non‐catastrophic events within a framework of stochastic interest rates. The prices of these transactions are driven by both an interest rate process and a non‐trivial actuarial risk process. The authors find that the duration of ILS is, in most cases, higher than the Macaulay duration of risk‐free bonds, which implies that the alleged relative out‐performance of ILS is illusory.

Communications regarding this column should be addressed to Mrs. Cheney, Peabody Library School, Nashville, Term. 37203. Mrs. Cheney does not sell the books listed here. They are available through normal trade sources. Mrs. Cheney, being a member of the editorial board of Pierian Press, will not review Pierian Press reference books in this column. Descriptions of Pierian Press reference books will be included elsewhere in this publication.

Felicitous writing is enormously important. However, the art of writing well is rarely addressed by marketing scholars. This paper seeks to argue that the marketing academy has much to learn from historiography, a sub‐discipline devoted to the explication of historical writing.

Although it is primarily predicated on published works, this paper is not a conventional literature review. It relies, rather, on the classic historical method of “compare and contrast”. It considers parallels between the paired disciplines yet notes where marketing and history diverge in relation to literary styles and scientific aspirations.

It is concluded that marketing writing could benefit from greater emphasis on “character” and “storytelling”. These might help humanise a mode of academic communication that is becoming increasingly abstruse and ever‐more unappealing to its readership.

If its argument is accepted by the academic community – and, more importantly, acted upon – this paper should transform the writing of marketing. Although the academic reward systems and power structures of marketing make revolutionary change unlikely, a “scholarly spring” is not inconceivable.

The paper's originality rests in the observation that originality is unnecessary. All of the literary‐cum‐stylistic issues raised in this paper have already been tackled by professional historians. Whether marketers are willing to learn from their historical brethren remains to be seen.

The following is an introductory profile of the fastest growing firms over the three-year period of the study listed by corporate reputation ranking order. The business activities in which the firms are engaged are outlined to provide background information for the reader.

The purpose of this study is to explore the plurality of logics composing an organizational field and how that plurality affects a sport governing body's (SGB) sense of self. The authors sought to determine what logics exist in a specific field and how they interact according to Kraatz and Block's (2017) types of organizational responses. Finally, the authors explore how an organization's responses affect organizational outcomes.

The authors analyzed 476 unique organizational web pages and documents and 293 news media articles from four news outlets. The authors conduct a content analysis informed by Gioia et al.’s (2013) method to explore the website data to understand the logics of the field. The authors analyze the media articles for media accounts of events and determine how logics inform an SGB's actions (Cocchairella and Edwards, 2020).

The authors find institutional plurality leads to a fractured organizational sense of self, resulting in poor outcomes. The authors' findings suggest Kraatz and Block's (2017) as well as other previously theorized strategies do not lead to an organization reconciling competing logics. Rather, the strategies employed led to outcomes harming the organization's legitimacy and financial well-being.

There are several calls within the broader management field and the sport management field to address institutional plurality (Kraatz and Block, 2017; Robertson et al., 2022). Unlike previous research studies, this study finds detrimental effects of plurality on an organization. The authors discuss the strength of the strategies employed and why the strategies failed.