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Article
Publication date: 8 May 2007

Roshan D. Ahuja, Tara Anne Michels, Mary Mazzei Walker and Mike Weissbuch

This study aims to investigate teenagers'perceptions about buzz marketing and the issue of disclosure.

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Abstract

Purpose

This study aims to investigate teenagers'perceptions about buzz marketing and the issue of disclosure.

Design/methodology/approach

A structured focus group methodology was used in the study.

Findings

The paper finds that teenagers like being buzz agents, they view this role as a job, they usually conceal the fact that they are buzz agents, and they generally see no ethical dilemma in not revealing their status.

Practical implications

It is important to establish a relationship that encourages honesty and transparency in the marketing exchange process when teens are used as buzz agents.

Originality/value

The paper provides useful information on the marketing exchange process when teens are used as buzz agents.

Details

Journal of Consumer Marketing, vol. 24 no. 3
Type: Research Article
ISSN: 0736-3761

Keywords

Article
Publication date: 18 February 2021

Kiara S. Summerville, Erica T. Campbell, Krystal Flantroy, Ashley Nicole Prowell and Stephanie Anne Shelton

Qualitative research consistently centers Eurocentrism through courses' integrations of ontological, epistemological and axiological perspectives. This literal whitewashing was a…

Abstract

Purpose

Qualitative research consistently centers Eurocentrism through courses' integrations of ontological, epistemological and axiological perspectives. This literal whitewashing was a source of great frustration and confusion for the authors, four Black women, who found their identities omitted and disregarded in qualitative inquiry. Using Collins' outsider-within concept and collective narratives to center their experiences, the authors seek through their writing to actively repurpose and re-engage with qualitative scholarship that generally seeks to exclude Black women.

Design/methodology/approach

Theoretically informed by Collins' outsider-within concept, the authors use Deleuze and Parnet's collective biography to tell the stories of four Black doctoral students negotiating race, gender, class and intellectual identity, while critiquing Eurocentric theory, through coursework. The collaborative writing process provided shared space for the engagement of individual thoughts and experiences with(in) others' narratives.

Findings

Black women can interpret qualitative inquiry outside of the Eurocentric norm, and qualitative courses can provide spaces for them to do so by repositioning Black women philosophers as central to understanding qualitative inquiry.

Originality/value

Through collective biography (Deleuze and Parnet, 2007), this paper centers the voices of four Black women scholars who use a creative writing approach to think with/through theory as Black women (Jackson and Mazzei, 2012). The paper offers new discussions of and ways in which qualitative researchers might decolonize Eurocentric ways of knowing in qualitative inquiry and qualitative pedagogy from students' perspectives.

Details

Qualitative Research Journal, vol. 21 no. 4
Type: Research Article
ISSN: 1443-9883

Keywords

Article
Publication date: 15 August 2024

Francesco Tommasi, Andrea Ceschi, Riccardo Sartori, Elena Trifiletti, Michela Vignoli and Stephan Dickert

We examined the effect of management practices on overt and subtle forms of discrimination in remote working contexts. Management practices (i.e. diversity and equality management…

Abstract

Purpose

We examined the effect of management practices on overt and subtle forms of discrimination in remote working contexts. Management practices (i.e. diversity and equality management systems) may influence employees’ perception of the diversity climate and affect the occurrence of discrimination.

Design/methodology/approach

To empirically investigate these associations, we administrated an online questionnaire with self-report measures via a 3-wave longitudinal research design.

Findings

Data analysis of our sample of N = 153 remotely working employees show that when managers invest in equality and diversity practices, employees perceive their workplace as more inclusive (i.e. diversity climate). In turn, this reduces the occurrence of subtle discriminations. Conversely, this relationship was not significant for overt forms of discrimination.

Originality/value

This result indicates that creating a diversity climate is especially important when combatting subtle forms of discrimination in remote work contexts. We discuss the theoretical and practical implications of our findings in light of managerial studies on discrimination at work and psychological literature on virtual environment and social networking.

Details

International Journal of Workplace Health Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1753-8351

Keywords

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