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1 – 3 of 3Roshan D. Ahuja, Tara Anne Michels, Mary Mazzei Walker and Mike Weissbuch
This study aims to investigate teenagers'perceptions about buzz marketing and the issue of disclosure.
Abstract
Purpose
This study aims to investigate teenagers'perceptions about buzz marketing and the issue of disclosure.
Design/methodology/approach
A structured focus group methodology was used in the study.
Findings
The paper finds that teenagers like being buzz agents, they view this role as a job, they usually conceal the fact that they are buzz agents, and they generally see no ethical dilemma in not revealing their status.
Practical implications
It is important to establish a relationship that encourages honesty and transparency in the marketing exchange process when teens are used as buzz agents.
Originality/value
The paper provides useful information on the marketing exchange process when teens are used as buzz agents.
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Keywords
Kiara S. Summerville, Erica T. Campbell, Krystal Flantroy, Ashley Nicole Prowell and Stephanie Anne Shelton
Qualitative research consistently centers Eurocentrism through courses' integrations of ontological, epistemological and axiological perspectives. This literal whitewashing was a…
Abstract
Purpose
Qualitative research consistently centers Eurocentrism through courses' integrations of ontological, epistemological and axiological perspectives. This literal whitewashing was a source of great frustration and confusion for the authors, four Black women, who found their identities omitted and disregarded in qualitative inquiry. Using Collins' outsider-within concept and collective narratives to center their experiences, the authors seek through their writing to actively repurpose and re-engage with qualitative scholarship that generally seeks to exclude Black women.
Design/methodology/approach
Theoretically informed by Collins' outsider-within concept, the authors use Deleuze and Parnet's collective biography to tell the stories of four Black doctoral students negotiating race, gender, class and intellectual identity, while critiquing Eurocentric theory, through coursework. The collaborative writing process provided shared space for the engagement of individual thoughts and experiences with(in) others' narratives.
Findings
Black women can interpret qualitative inquiry outside of the Eurocentric norm, and qualitative courses can provide spaces for them to do so by repositioning Black women philosophers as central to understanding qualitative inquiry.
Originality/value
Through collective biography (Deleuze and Parnet, 2007), this paper centers the voices of four Black women scholars who use a creative writing approach to think with/through theory as Black women (Jackson and Mazzei, 2012). The paper offers new discussions of and ways in which qualitative researchers might decolonize Eurocentric ways of knowing in qualitative inquiry and qualitative pedagogy from students' perspectives.
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Francesco Tommasi, Andrea Ceschi, Riccardo Sartori, Elena Trifiletti, Michela Vignoli and Stephan Dickert
We examined the effect of management practices on overt and subtle forms of discrimination in remote working contexts. Management practices (i.e. diversity and equality management…
Abstract
Purpose
We examined the effect of management practices on overt and subtle forms of discrimination in remote working contexts. Management practices (i.e. diversity and equality management systems) may influence employees’ perception of the diversity climate and affect the occurrence of discrimination.
Design/methodology/approach
To empirically investigate these associations, we administrated an online questionnaire with self-report measures via a 3-wave longitudinal research design.
Findings
Data analysis of our sample of N = 153 remotely working employees show that when managers invest in equality and diversity practices, employees perceive their workplace as more inclusive (i.e. diversity climate). In turn, this reduces the occurrence of subtle discriminations. Conversely, this relationship was not significant for overt forms of discrimination.
Originality/value
This result indicates that creating a diversity climate is especially important when combatting subtle forms of discrimination in remote work contexts. We discuss the theoretical and practical implications of our findings in light of managerial studies on discrimination at work and psychological literature on virtual environment and social networking.
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