Search results

The study seeks to identify basic values and objectives from different bank retailing customers by asking them about their views on topics that deal responsibly with money. Based on their experiences, perceptions and expectations, those values and objectives that are of utmost relevance for them regarding their money life are identified.

The study is of a qualitative nature, using a total of 60 surveys with open‐ended questions to acquire data that are evaluated by the qualitative rule‐based method GABEK^® (GAnzheitliche BEwältigung von Komplexität), a tool for analysing textual qualitative data.

The results show a holistic picture of people's views concerning money and the role of retail banks. Three main topics are identified: banks' and customers' responsibilities; trustworthiness; and support service. These issues are discussed based on the basic values and objectives discovered in the context of customer relations.

The study adds to the discussion of customer relationship management. A more detailed analysis of the results will bring additional illuminating information concerning the main topics identified. The use of a representative sample would allow a precise comparison of sub‐categories.

Alternative research approaches can be useful in identifying the value systems of customers that can be transformed into a company's strategy and its marketing activities.

In a descriptive account of customers' values and objectives concerning money the study shows how this can help us to gain new insights for the management of continuing customer relationships.

The purpose of this paper is to provide insightful evidence of phenomena in organization and management theory. Textual data sets consist of two different elements, namely qualitative and quantitative aspects. Researchers often combine methods to harness both aspects. However, they frequently do this in a comparative, convergent, or sequential way.

The paper illustrates and discusses a hybrid textual data analysis approach employing the qualitative software application GABEK-WinRelan in a case study of an Austrian retail bank.

The paper argues that a hybrid analysis method, fully intertwining qualitative and quantitative analysis simultaneously on the same textual data set, can deliver new insight into more facets of a data set.

A hybrid approach is not a universally applicable solution to approaching research and management problems. Rather, this paper aims at triggering and intensifying scientific discussion about stronger integration of qualitative and quantitative data and analysis methods in management research.

The take‐over of the hospitality family business by the entrepreneur's daughter or son is a complex process. The aim of the paper is to analyse the impact of commitment on succession in hospitality family businesses from the viewpoint of the successors. The contribution aims to shed more light on the different dimensions of commitment relevant for the succession process.

To understand the role of commitment in the succession process this study uses a qualitative approach. Interviews were carried out with 15 successors of hospitality businesses in South Tyrol, Italy. The obtained narrative texts have been transcribed and evaluated with GABEK^®, a tool for analyzing qualitative data. The transcripts of the interviews were separated into text units and coded, developing a network of data. This rule‐based procedure of systematizing, coding and interpreting considers both syntax and semantics and enhances the validity of the results.

The results reveal that commitment seems to play a very major role in the whole succession. A cluster analysis indicates the linkage of three topics: Motives, Family business and Take‐over constitute the construct “Commitment”. The motives show that parents' heritage or the successors' perceptions of the business as the home where they have grown up are important reasons to run this family business. Also trust or personal support through family members can be interpreted as push motives to become the successor.

Results may be influenced by the geographical concentration, but also by the selection process of the interviewees. The research is based on qualitative data that were gathered in one particular region in South Tyrol, Italy. Furthermore, the successors who participated in the survey mostly were very successful businesses keen on joining this research. Further research should focus on the role of commitment and its antecedents and consequences. In addition, commitment bases should be investigated from the predecessor but also from the successors' perspective in the light of the current and past business and business environment situation.

The results highlight that in the succession process, different bases of commitment exist which particularly influence the perception of succession process. Furthermore, they can be interpreted as hurdles or facilitators to the transition of the family business.

This paper provides useful information on the impact of commitment on succession in hospitality family businesses from the viewpoint of the successors.