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The purpose of this paper is to explore the negotiation and otherization of the regional representations of southern foodways in public restaurants within a larger urban cultural setting often seen as its cultural antithesis.

The method and approach is multifaceted, including content and historical analysis and participant observation. The literature review lays the foundation for the otherization of the South in the USA. The content analysis explores various media publications relevant to southern food restaurants and the qualitative analysis demonstrates the nuances of southern restaurants in New York City.

The literature and content analysis demonstrates the socio‐historical grounding for the otherization of the South and southern foodways. The qualitative research demonstrates how southern restaurants are constructed and otherized differently in New York City depending upon their local context and the participants who are primarily involved.

A larger sample of restaurants could provide a potentially more valid and nuanced analysis of the phenomena.

Most research on regional, subcultural differences in foodways occurs within the imagined boundaries of that respective region, but this paper explores the historical proliferation of restaurants and the meanings of the production and consumption of southern regional foods in these restaurants within another region.

The purpose of this editorial is to introduce the special issue of the International Journal of Culture, Tourism and Hospitality Research (IJCTHR) on “Decoding southern culture and hospitality”.

The editorial outlines the primary objective of the IJCTHR special issue and introduces a southern tourism schema.

The special issue serves as a valuable platform for new theory and research that integrates multidisciplinary perspectives in describing, explaining, predicting, and influencing culture, tourism, and hospitality in the US Southern States. This region of the USA is distinguishable from other regions by its cultural values and practices. Tourism in the US South is multi‐faceted and includes destination‐, ritual‐, heritage‐, and experiential‐based attractions. The articles in the special issue touch on these various aspects of southern‐based tourism and reveal its unique attributes as it relates to culture and southern hospitality.

This editorial provides an overview of the special issue and highlights key contributions of each paper.