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For much of its peak popularity in the 1970s and 1980s, women in action films were relegated to the damsel in distress and/or the romantic interest for the male lead. This was particularly evident in action films where women were depicted as being petite and submissive, especially towards the heroic male. Rarely did women occupy the primary focus in action films. Nowadays women are more frequently occupying positions of creative power as producers and actors, and there are some notable examples of progressive female roles in modern film. Female action stars tended to occupy one of two roles, that of what Marc O'Day (2004) labelled ‘action babe’ cinema, using the colloquial and dismissive term ‘babe’ as an indication of the derogatory nature of the female action hero who was often just a supermodel with a gun. However, there has emerged another type of female action star, the tough, aggressive and physically capable female action star, such as Sarah Connor in Terminator 2: Judgement Day (1992).

Yvonne Tasker coined the term ‘musculinity’ to define this new model of tough women; female action stars who appropriate what are considered traditionally masculine traits (developed muscles, aggression, confidence, leadership skills, bravery). The presence of athletic women in action films, especially when compared to their male counterparts, defies expectations for women, and as such provides a unique example to analyse in terms of gender dynamics. This is especially true of combat sports, where aggression is a feature of the sport and still considered a testosterone-oriented attribute. Indeed, in the 1970s and 1980s, the peak of the male action star, martial arts and associated combat sports provided opportunities for many former athletes to transition into action films. Using Tasker's framework of musculinity, I will examine Haywire (2011) as a notable progression in the representation of female action stars and musculinity. Focusing on a case study of Gina Carano's role in Haywire, and her subsequent career narrative, this chapter highlights how perceptions of masculinity and femininity in both combat sports and action films have previously limited roles for women and how much that has shifted in contemporary filmmaking.

This chapter focuses on spy action as a way to answer the question: where can we find queer female action heroes? The chapter will identify three films – D.E.B.S. (Advocate, 2005), Atomic Blonde (David Leitch, 2017) and The Spy Who Dumped Me (Susanna Fogel, 2018) – worth attention to highlight the potential and problems of the queer female hero in spy action. This chapter examines how each of these spy action films contributes to the ongoing yet uneven development of the female hero as a queer figure in post-millennial action cinema. The chapter will consider to what extent these queer female-led action films may pose a challenge to some of the dominant standards and conventions associated with the action hero, gender roles and the representation of sexuality, but also reinforce others. Some comparisons will be made to James Bond in recognition that the Bond franchise has played an important role in the spy action genre.

The silos of library cataloging data have long been recognized as barriers to the seamless discovery of library resources via the Web and to the interaction of library data with Web data and other uses. In order to better serve users, library cataloging data must be available in a more open environment, and libraries are looking to linked data to present library resources in the data stream of the Web in a way that is seamless to users. This entails changing cataloging formats and tools to Web standards. While there is a lot of discussion and activity around linked data, this chapter approaches the highly technological topic in a way that is geared more toward a general and practical cataloging perspective.

This chapter examines the topic of internal branding from an organizational/behavioral science perspective, theoretically and empirically investigating how organizational members actually enact corporate brands. A mixed method research procedure serves to surface conscious (i.e., deliberate) and unconscious (i.e., tacit) internal brand meaning enactments in an internationally operating Austrian corporate business-to-business brand. The results are evidence of the potential complexity of real-life internal branding processes that limit the possibility of achieving a cohesive intended internal implementation of corporate brands. The chapter concludes with the managerial implication that purposeful managerial interventions necessitate an understanding of the social system that is the target of an internal branding initiative.

This chapter examines the topic of internal branding from an organizational/behavioral science perspective, theoretically and empirically investigating how organizational members actually enact corporate brands. A mixed-method research procedure serves to surface conscious (i.e., deliberate) and unconscious (i.e., tacit) internal brand meaning enactments in an internationally operating Austrian corporate business-to-business (B2B) brand. The results are an evidence of the potential complexity of real-life internal branding processes that limit the possibility of achieving a cohesive intended internal implementation of corporate brands. The chapter concludes with the managerial implication that purposeful managerial interventions necessitate an understanding of the social system that is the target of the internal branding initiative

This chapter aims to help librarians understand the underlying rationale for Resource Description and Access (RDA) and recognize the great potential of the Semantic Web for libraries.

It explains the linked data model and Semantic Web technologies in basic, informative terms, and describes how the Semantic Web is constructed. Semantic Web standards and technologies are discussed in detail, including URI, RDF, and ontologies. The study also traces the development of RDA and some of the major library Semantic Web projects. The authors explore how RDA shapes bibliographical data and prepares it for linked data in the Semantic Web. In addition, this study examines what libraries in the United States and the rest of the world have achieved in implementing RDA since its release.

RDA is the correct approach libraries should take.

This is the first and only chapter that covers the development of RDA in other countries as well as in the United States. It is highly informative for anyone who wishes to understand the RDA and Semantic Web and their relevance to libraries in a short period of time.