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The purpose of this study is to deepen understanding of the effects of using social media technologies to acquire technological knowledge and organizational learning competences, of technological knowledge competences on organizational learning and finally of organizational learning on organizational performance.

The study was performed by analyzing data from a sample of 197 technology firms located in Spain. The hypotheses were tested using a structural equations model with the program LISREL 8.80.

This study’s conceptual framework is grounded in complexity theory – along with dynamic capabilities theory, which complements the resource-based view. The study contributes to the literature by proposing a model that reflects empirically how business ecosystems that use social media technologies enable the development of interorganizational and social collaboration networks that encourage learning and development of technological knowledge competences.

It would be interesting for future studies to consider other elements to conceptualize and measure social media technologies, including (among others) significance of the various tools used and strategic integration. The model might also analyze other sectors and another combination of variables.

The results of this study have several managerial implications: developing social media technologies and interorganizational social collaboration networks not only enables the organizational learning process but also encourages technological knowledge competences. Through innovation processes, use of social media technologies also contributes to strengthening companies’ strategic positioning, which ultimately helps to improve firms’ organizational performance.

Since social media technologies drive information systems in contemporary society (because they enable interaction with numerous agents), the authors highlight the use of complexity theory to develop a conceptual framework.

The study also deepens understanding of the connections by which new experiential learning contributes to the generation of coevolutionary adaptive business ecosystems and digital strategies that enable development of interorganizational and social collaborative networks through technological knowledge competences. Only after examining the impact of social media technologies on organizational performance in prior literature, did the authors underscore that both quantity and frequency of social media technology use are positively related to improvement in knowledge processes that lead to employees’ creation and acquisition of new metaknowledge.

The purpose of this paper is to show how social media technologies (SMT) make the firm proficient to act on business opportunities and reconfigure business resources by encouraging networks to routinize the firm’s knowledge and innovation competencies.

The paper analyzes data obtained from a sample of 201 technological firms located in Spain. Structural equation modeling with Lisrel is used to test the hypotheses.

This paper contributes to the literature by reflecting empirically in a structural model how SMT drive technological knowledge competencies to improve organizational performance directly and indirectly by leveraging processes of innovation capability in the firm.

The study has some limitations, among them transversal analysis of different constructs. The number of relationships analyzed is limited, as is the literature focuses on a digital vision from a social media point of view.

Some implications for managers emerge. SMT both enable an emergent participatory culture through ubiquitous digital devices and social networks and balance constant connectivity afforded by digital devices.

Drawing on complexity science, the authors develop a conceptual framework to explain how social media, as emergent IS phenomena, help firms to create business value, leveraging network effects and knowledge flows, and increasing innovative capability.