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The study explores the relationship between entrepreneurial cognitive styles, entrepreneurial orientation (EO) and innovation performance (IP) of organizations in northern India. It also investigates how the cognitive styles of entrepreneurs impact their orientation and influence their innovative performance.

A quantitative research design validates the proposed hypotheses. A survey was conducted using simple random and snowball sampling to gain responses from 150 entrepreneurs based in northern India. The structural relationships in the study were examined using ANOVA (Analysis of Variance) which is a statistical method used to assess whether there are significant differences in means amongst groups by comparing the variance.

Data analysis revealed that entrepreneurial cognitive styles significantly and positively impact EO. The innovativeness and proactiveness dimensions of EO affect IP.

Previous researchers have worked independently on cognitive style and EO. The present paper combines the impact of cognitive style and EO on IP to identify the missing links between the three constructs, which need to be added to the existing literature. The authors' findings are valuable for entrepreneurs seeking to identify the key factors contributing to developing effective strategies at the firm level, thereby driving IP. Furthermore, the authors' insights would assist potential entrepreneurs in distinguishing between the different cognitive characteristics that differentiate entrepreneurs from non-entrepreneurs and how they strategically decide based on market situations to enhance IP.

A nation's economic development is adversely affected by the rising population and the lack of employment opportunities, necessitating the promotion of entrepreneurial activities. This study aims to unfurl the critical factors shaping university students' entrepreneurial intentions (EI) in an emerging economy.

The study assessed the EI of 640 university students across India's top 5 central universities through structural equation modeling by extending the entrepreneurial event model (EEM) and dark triad theory. Mediation and moderation techniques were used to examine the model's direct and indirect linkages.

The results show that propensity to act (PTA), perceived resilience (PRS) and narcissism (NAR) magnify desirability, significantly increasing students' EI. The association between the underlying constructs is partially mediated by the PTA and perceived desirability (PD). In addition, the linkage between PD and students' EI is strengthened by the pursuit of excellence (PoE) and weakened by perceived risk (PR).

The study's findings could assist educators, universities, aspiring entrepreneurs, financial institutions, policymakers, investors, venture capitalists, incubators and accelerators in reinforcing entrepreneurial culture in India by establishing a link between crucial personality traits and intentions to start entrepreneurial ventures.

Personality traits such as NAR, resilience and the PoE have not received much attention in the entrepreneurship literature and call for a rigorous inquiry. The study tries to embrace these dominant personality traits by broadening the perspectives of EEM and dark triad theory via a comprehensive conceptual model. It also explores the role of the PoE and PR as moderators to examine the possible association between the identified constructs.