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There has been a growing call regarding broad criteria for assessing qualitative methods' reliability and validity in international marketing (IM) research. In response, this study synthesizes the past literature to present an overarching, yet adaptable, trustworthiness verification framework for assessing the rigor of various qualitative methods used in IM.

The paper draws on qualitative research from various disciplines. It uses content analysis to examine how trustworthiness is conceptualized in qualitative studies in International Marketing Review (IMR) from 2005 to 2019.

The analysis reveals that strategies to ensure rigor and trustworthiness of qualitative research in IMR are partially applied. There remain gaps in implementing quality criteria across the trustworthiness dimensions of credibility, transferability, dependability, conformability and ethics.

This paper highlights the importance of incorporating strategies for assessing the quality of qualitative research in IM research. Since the analysis only focused on IMR, future research should explore and test the framework in other IM and business journals to reach a broader consensus in assessing qualitative studies' rigor.

IM researchers have yet to develop a consensus regarding broad criteria for assessing qualitative methods' reliability and validity. This paper is an attempt to fill this gap.

The growth of global e-commerce presents significant opportunities for global expansion. Yet it has not leveled the playing field between emerging markets e-commerce corporations (EM-ECCs) and advanced markets ECCs (AM-ECCs). While AM-ECCs have been expanding overseas with considerable success, EM-ECCs have been less disposed to internationalize and have been content to serve and defend their home turfs against foreign rivals who wield monopolistic advantages. Leveraging the network, ownership, location and internalization (N-OLI) theoretical framework, this paper aims to examine the variables affecting the internationalization of AM-ECCs and EM-ECCs.

This paper adopted an exploratory research method using multiple corporate cases to focus on understanding the dynamics present within single settings, capture corporate context and allow comparison between cases.

The findings suggest that AM-ECCs, in comparison to EM-ECCs, are endowed with favorable and strong network-based advantages, ownership-based advantages, location-based and internalization-based advantages that make them more capable of pursuing internationalization aggressively. However, EM-ECCs are induced to pursue regionally-focused internationalization due, on the one hand, to capital scarcity, weaknesses on network-based and internalization-based advantages and, on the other hand, to geographical strength and strong location-based advantages emanating from knowledge of the home region.

This paper identifies the internationalization challenges that EM-ECCs face with respect to AM-ECCs. While extending the theoretical discussion of the N-OLI framework in light of EM-ECCs, this paper also extends the EM-ECC strategies within local and regional markets, including emerging markets such as India and the Middle East. This extension supports the assertion that regional focused strategies are not immune to technological advantages which support the notion of a regional strategic growth strategy because of localization advantages and capital leverage limitations. Finally, the paper expands the analysis to some emerging markets that have attracted less attention in the literature, namely, India and the Middle East.

The purpose of this paper is to investigate the impact of large business corporations, particularly media corporations, such as television (e.g. satellite networks), newspapers and social media (e.g. Facebook), on institutional change in the Arab world, which directly impact political and civil liberties in the region.

Although there are several methods to measure institutional change, this paper relied on Kaufmann et al. (2010)’s governance indicators that capture, historically, how authority is exercised in a nation state. As the focus of this paper is on how information flows have empowered citizens in the Arab world, we built a panel database around one relevant governance indicator: “Voice and Accountability”. As a measure of governance, “Voice and Accountability” summarizes the condition of political, civil and human rights such as freedom of expression and freedom of association in a given country. This indicator takes scores ranging from 2.5, corresponding to strong governance, to −2.5, corresponding to weak governance.

As predicted, the information flows variable has a positive and significant effect on institutional change. Table II also suggests that political globalization has a positive and significant effect on institutional change in the Arab world. In contrast, the variables for cultural proximity and human capital are associated with negative effects on institutional change.

This paper is unique in the sense that it tackles a growing trend in the Arab world, namely, the impact of media on institutions.

Although multinational enterprises (MNEs), according to John Dunning's work, are driven by motives of ownership, location, internalization and, ultimately, higher returns, these business entities, by virtue of their transnational products and services, and extensive reach and resources, provide direct and indirect mechanisms that can shape political and social outcomes. This paper seeks to explore those mechanisms in the context of the so‐called “Arab Spring”, the popular uprising that has ensued in a number of Arab countries. The paper also aims to explore virtual public spheres, the platform from which the Arab Spring was launched, and which owes much to the presence of MNEs.

The analysis is grounded on the theoretical construct of the virtual public sphere. The approaches taken are that of a general review and secondary research.

The main findings of this paper are three‐fold. First, in the examination of the role of MNEs and the virtual public sphere in the Arab Awakening, it is found that the new information and networking technologies have already made a sizable impact in terms of paving the way toward political and social changes. Second, it is found that foreign investments in Arab media, mobile, and internet markets are dominantly regional. Third, behind the social media phenomenon in the Arab world are “born‐global” American firms (MNEs), notably Facebook, Inc., Twitter, Inc., and Google, Inc.

Most research on the Arab Spring has not incorporated the likely distinctive influence of MNEs. In addition, the paper highlights the association between regional and transnational orientations of business activities of multinational firms and political outcomes.

The purpose of the current study is to examine the empirical research conducted on the Arab region as reported in the top 46 business journals over the past 23 years (1990-2013). After identifying patterns over time (focal country and methodologies), the identified methodological challenges that scholars have reported in their published research are presented.

The Arab region in this study comprised all 22 member-countries in the Arab League. We also added three other countries that are very much tied to the Arab region and are usually included in the Middle East: Turkey, Israel and Iran. Following the recommendations of previous authors (DuBois and Reeb, 2000; Nicholls-Nixon et al., 2011; Martinez and Kalliny, 2012), published articles are reviewed, but not book chapters, book reviews and dissertation abstracts from our sample, as they do not meet the sample selection criteria (Inkpen and Beamish, 1994; Samiee and Athanassiou, 1998).

As Table I indicates, the Arab region has not received much attention in the top business journals as evidenced by the number of articles published from 1990 to 2013. No papers were published in many of the top management journals such as the Academy of Management Review and Strategic Management Journal. Few found publication in other top management outlets such as the Academy of Management Journal, the Administrative Science Quarterly, the Journal of Management and the Journal of Management Studies. Our sample also revealed a similar result in the field of marketing where there are also no papers published in some of the top marketing journals such as the Journal of Marketing Research, Journal of Consumer Psychology and Marketing Science. There was one paper published in the Journal of Marketing and one in the Journal of Retailing. Bearing in mind that this literature review covered a span of 23 years, these results indicate an under-representation of the Arab region as an empirical context. This trend has started to change after the eruption of the Arab Spring. Academic business research on the Arab region has increased significantly since then. Another significant finding is the lack of investigation of the firm and country factors in studying the region.

As the world becomes increasingly connected and the fates of countries and regions become more intertwined, it is imperative that scholars and practitioners acquire a deeper understanding of individual countries and regions, particularly those that have been relatively understudied in the extant academic research (i.e. the Arab region). While there is a substantial body of Asian management research, as well as several comprehensive literature reviews of other regions (Bruton and Lau, 2008), a systematic review of Arab and Middle Eastern business research has not been undertaken. Despite much regional attention in political science research due to the Arab – Israel conflict, management research has lagged behind.